S John: WELCOME BACK TO
"LIVING 808."
I HAVE FOUND SOMEONE WHO LOVES
FOOD AS MUCH AS I DO BUT MAY NOT
HAVE THE MOJO.
I MAY NOT HAVE THE MOJO LIKE OUR
NEXT GUEST.
IF YOU'RE LOOKING TO OPEN A
RESTAURANT OR EVER WONDER WHAT
HAPPENED TO THE PLACE YOU LOVE
GOING TO EAT AT?
MOJO THE BUSINESS AND FOOD AND
ITS FOUNDER JO McGARRY IS HERE
TO TELL US THE DOS AND DON'T OF
OPENING YOUR RESTAURANT.
WE HAVE SOMETHING IN COMMON.
I LOVE FOOD, YOU LOVE FOOD.
YOU LOVE YOUR HUSBAND, I LOVE MY
HUSBAND.
MY BROADCAST PARTNER FOR
UNIVERSITY OF HAWAI'I FOOTBALL
GAMES, BOBBY CURREN.
THANK YOU FOR BEING HERE.
MY PLEASURE.
John: I LOVE THE COMPANY
NAME.
MOJO THE BUSINESS OF FOOD.
TELL ME ABOUT THAT.
SO MOJO THE DEFINITION IS
LIKE THE ESSENCE, THE MAGIC.
THE THING THAT ATTRACTS PEOPLE.
IT WAS MY NICK NAME IN
ELEMENTARY SCHOOL.
WE THOUGHT IT WAS THE PERFECT
NAME.
WE FIND RESTAURANTS FIND THEIR
MOJO.
John: I LIKE THAT.
EVERYONE HAS TO FIND THEIR
MOJO.
IF YOU'RE A RESTAURANT, YOU HAVE
TO DO IT IN SO MANY DIFFERENT
WAYS.
WE STARTED OUR COMPANY SO WE
COULD HELP PEOPLE IF THEY KNOW
WHAT THEY'RE DOING,ING KEEP
DOING IT?
IF THEY DON'T, HELP THEM START.
John: WHAT MAKES A
RESTAURANT SUCCESSFUL?
THERE ARE QUESTIONS TODAY THAT
CAN TAKE UP HALF AN HOUR.
TELL ME BRIEFLY.
SUCCESSFUL RESTAURANTS KNOW
WHO THEY ARE.
THEY KNOW WHAT THEY WANT TO DO,
THEY KNOW WHAT THEY WANT TO
ARE.
A LOT OF TIMES GO INTO A
RESTAURANT AND THINK, WHAT IS
THE THEME OF THIS RESTAURANT?
OR WHAT'S ON THE MENU?
SUCCESSFUL RESTAURANTS KNOW WHO
THEY ARE.
John: THERE'S THE
SUCCESSFUL AND NOT SO
SUCCESSFUL.
WHAT MAKES A RESTAURANT FAIL
SOMETIMES?
JOHN THERE ARE SO MANY THINGS
THAT MAKE RESTAURANTS FAIL.
WHEN YOU THINK ABOUT IT, A
RESTAURANT IS LIKE NO OTHER
BUSINESS.
IT'S PART THEATER.
IT'S DRAMA, IT'S CREATIVITY,
IT'S SOCIAL.
IT'S LIKE OPENING A SHOW EVERY
SINGLE NIGHT.
THERE'S SO MANY THINGS THAT CAN
GO WRONG.
THE BIGGEST THING IS PEOPLE GO
IN UNPREPARED.
THEY THINK, MY CHILI IS AWESOME.
John: SO YOU HAVE TO MEET
WITH THE CLIENT.
WHAT ARE SOME THINGS YOU TELL
THEM TO DO OR WHAT NOT TO DO?
WHAT WE DO IS LISTEN.
THERE'S SO MANY PEOPLE WHO WANT
TO OPEN A RESTAURANT.
AND THERE ARE SO MANY PEOPLE WHO
WANT TO RUSH THEM INTO DOING IT.
THE DIFFERENCE IS WE LISTEN.
IF YOU TOLD ME YOU WANTED TO
OPEN A RESTAURANT, I WOULD BE
LISTENING FOR KEY THINGS.
WHY YOU WANT DO IT, HOW YOU'RE
GOING TO DO IT.
John: I BROUGHT A LIST.
THERE ARE SOME PEOPLE THAT
LISTENED TO YOU AND MADE GOOD
DECISIONS.
BARS LIKE PIG AND THE LADY.
BEVY.
THE EDGE.
PINT AND JIGGER.
SINGLE ROAD, KOA PANCAKE HOUSE.
SO MANY OTHERS.
YOU'VE HELPED FOLKS FROM THE
MAINLAND BE SUCCESSFUL.
HOW DO YOU DO IT?
FAIRLY, THESE ARE SUCCESSFUL
PEOPLE ANYWAY.
WE'RE FORTUNATE TO BE ABLE TO
WORK WITH THEM.
PIG AND IS THE LADY WAS A
FANTASTIC EXAMPLE.
WE PUT THEM INTO A DARK STREET
WHERE NO ONE HAD GONE FOR
DECADES.
PEOPLE USED TO DRIVE BY NORTH
KING STREET.
BECAUSE WE SAW THAT SPARK AND
BRILLIANCE OF ANDREW, WE KNEW
THEY COULD GO THERE AND BE
SUCCESSFUL.
THEY'RE GENERALLY -- YOU CAN SEE
WHEN SOMEONE'S GOT IT.
AND IF THEY LISTEN, IT'S SUPER
EASY.
John: SPEAKING OF
LISTENINGS FROM 10:00 TO
11:00 A.M., RADIO MOJO.
THEY CAN CATCH YOU.
THAT'S A FUN THING.
WE TALK WITH SOME OF OUR CLIENTS
AND LISTEN.
John: SOMEBODY WANT TO GET
AHOLD OF YOU?