what's up you guys jason wardrop here in today's video i want to break down how i made multiple
seven figures with my own real estate saas agency and saas stands for software as a service so what
we did is we had a real estate digital marketing agency working with residential real estate agents
helping them with their marketing lead generation and then we built a software platform to help
automate and systematize a lot of the things that we were doing and just under six years
we were able to get over 15 000 paying clients and we exit that business just this past year
and now i'm here on youtube to be able to go through and share with you guys everything
that worked so you can go through and replicate everything that i did now i wanted to break down
my business right here because honestly it was very simple but it took me years of testing and
trial and error to get to the point where i was able to get clients on demand and know
exactly where my next client was coming from how many clients were going to be coming exactly how
much it was going to cost and so i kind of want to map out the whole strategy so what we did
is we have three websites which we're going to talk about here in just a second
they're more client-facing they're kind of the front end that we were able to go through
and tell people about our product to be able to sell our product we had one core product
and service right one core product and service and the whole goal of the business was to increase our
monthly recurring revenue or our annual recurring revenue so that's what the mrr and arr stand for
and when you're looking at building a software business that is the holy grail is monthly
recurring revenue or annual recurring revenue because when you're looking to go through and
sell your business exit your business the buyer is going to look at your net training 12 months
of net income so what does that mean let's say that you're going through and you're making two
million dollars per year but your expenses are a million dollars so your net income for the year
is a million dollars so then the buyer or the broker if you're working with a broker is going to
give you a multiple which typically is about three to four x of your net income of the last 12 months
so if you're getting a three to four x multiple and your net income was a million dollars you're
able to sell that business for three to four million dollars which is pretty nice right and
so that's why this is the holy grail and before we get into all the details here if you guys
smash the like button drop a comment down below i'm going to share with you guys a free training
where i'm actually going to be able to give you guys my exact websites my sales funnel templates
my white label digital products and members area where you can just connect your stripe account and
be able to leverage the exact system that created this multi-million dollar business we made well
over a million dollars with this sales funnel well over a million dollars in annual recurring revenue
with this sales funnel as well and i'm gonna break these sales funnels down um in next video
a little bit more in depth okay uh but anyway so yeah comment down below smash the like button if
you guys want that and i'll share with you guys the link so what we did is we had a website which
obviously every company has a website but we didn't use our website like most people think
websites their main goal is their informational base their educational base so if somebody's
typing in your business name it's going to pop up at the top of google they're going to go
through and explore it a little bit see what you do how you can help them what you offer
price points and how they can actually go through and work with you right well websites are not
optimized to convert website visitors into leads which that is our first step with any business
is we need to go through and generate a lead or somebody who is interested in our services that
we can eventually sell them so we had a website you're able to sign up for our software which is
our core product right here on our website it was just a monthly recurring subscription it was 199
per month but we saw about one to two percent of our all of our clients all 15 000 paying clients
come from our website okay so hardly any what we would do is we had a high ticket sales funnel and
we sent all of our facebook ads instagram ads youtube ads google ads everything all of our
organic traffic email traffic to this high ticket sales funnel and the reason why we would do a high
ticket sales funnel right here is we learned very early on so when we first started back in 2015
we had a price point of just 99 per month and i looked at all the other software companies
out there and i'm like look 99 bucks a month they're all making it work they're killing it
if we just get you know a thousand people on our software we're making a hundred thousand dollars
per month and we're crushing it right well the truth is to build a software it's very expensive
to go pay developers and then if you want to pay yourself you also got to make enough money to go
through and pay yourself plus other support people to be able to help plus you got ad spending to let
people know about your business and so making a software company work without any investment on
just 99 per month subscriptions you need a lot of software subscriptions and you need a lot
of software subscriptions very fast right if you have 100 people at 99 per month you're only making
10 grand a month and that's barely enough to play one software developer so to build a software even
worthwhile to pay a hundred dollars per month more than likely you're not going to make that
happen so what we learned is we need to start with more of a high ticket product or service
that we can go through and sell and so what we did is we initial initially bundled 12 months
of our software into our initial package initial offering and we said hey we're going to help you
get it set up we'll set up your first facebook ad campaign for you we're going to give you training
and templates be able to do it yourself as well be able to scale your business and then we're like
you know what 12 months is a long time before we can get somebody paying on a monthly subscription
basis because they're getting it for a full year but we're a startup we're trying to get our first
clients on right and so we're like you know what we're gonna cut that year down to six months
we're gonna see if like the same offers holds true same price point same everything but instead of 12
months we're gonna cut it down to six months to get those monthly rebuilds quicker and the crazy
thing is is the conversion rates actually didn't change we were able to see just as many sales
and we were able to see our monthly recurring subscriptions start after the initial six months
and then we went crazy again and we cut it down from six months to three months
and once again the conversion rates didn't change but we were able to go through and get
more people on that month recurring subscription after three months instead of the six or 12 months
and then we're like okay well right here with this high ticket offer because of this higher ticket
because most of these people coming in here are cold traffic which means they've never
heard about us never heard about our business don't really know what we do why we do it
and so we don't really have any trust credibility rapport with them and so we only see about one to
two percent of people buying right out of the gate right here but the nice thing is
is because this high ticket sales funnel was set up and optimized to convert website visitors into
leads we had their contact information we could leverage email marketing and we could
promote different software or different offers and services to go through and make more sales
and so we did first is we would go through and the emails right here that we had so for every hundred
people we get one to two buyers we got 98 to 99 people that showed interest but they didn't buy
and we're like well we're gonna try to do a 14-day trial and then we're like wow the 14-day trial
that's still two weeks takes a while to go through and get paid especially if we have an account rep
go through and set somebody up and on top of that a free 7-day trial or free 14-day trial
just really isn't that sexy because every software out there has a free seven-day trial free 14-day
free 30-day trial and so we're like we got to spice this up a little bit so we're like you know
what how can we get paid up front still deliver massive value and get more people into the monthly
software subscription right here to increase our mrr which is the end goal anyway so what we did
is we put together a 30 day lead challenge we charged 199 up front we gave them 30 days access
to the software which after the 30 days they'd roll into the monthly recurring subscription we'd
have a member of our team set it up so the nice thing about that is we could actually subsidize
the cost of what they were paying and pay our account reps weren't out of pocket anything
and then we give them training and templates and um at the end of the day we get them quick results
and quick wins because a member of our team was setting everything up for them right and so the
cool thing is too we only saw about one to two percent of people buying right here but we'd see
about three to five percent of our leads generated buying right here one because it was a little bit
lower ticket the offer was absolutely insane and on top of that the three to five percent they were
buying right here they were seeing amazing results and so almost every single one of them would stay
on after the 30 days and continue to pay the 199 per month for our software guys this was
insane this is a total game changer and our stick rate actually ended up being significantly higher
right here on the 30-day elite challenge sales funnel than any other entrance into our software
of our whole business okay and so these were absolute game changers right here these three
core client-facing websites the main website that obviously you need every business needs to go
through have branding and tell them about your products your one core product and service you
don't need to go through and get fancy and have multiple ways multiple things to sell but we had
these two different ways to sell the core product which the end goal was increasing the monthly
recurring revenue now if you guys found this video helpful do me a solid smash like button to help
more people just like you find this video and if you'd like to go through and copy this exact model
with my exact sales funnels with the white label video sales letters the white label
digital training that we should sell here the white label templates everything from a to z
um if you guys just drop a comment down below i'll share with you my 100 free training it's going
to break down my business even more and i will show you guys how you can jump into our program
and get access to all of this and literally replicate this multi seven figure real estate
saas agency all right so anyway guys with that said i hope you enjoyed this i hope you found
this valuable thank you so much for watching and with that said i'll see you in the next video