Cocoacentric is a brand of statement jewelry and accessories.
It’s fearless, beautiful, sophisticated and cultured.
It’s a mood. It’s a vibe.
I’m LaToya.
I’m the founder, creative director and designer for Cocoacentric.
Cocoacentric is a e-commerce platform.
I do not have a physical location.
So my website is the first thing that you see that introduces you to
the brand. So it’s really, really important for me to have
a visually appealing site, and a site that feels luxurious.
My friend referred me to applying with Adobe CoCreate.
I’m a busy entrepreneur so I kind of drug my feet.
So finally I did apply and I was so surprised that I got in.
I’m so excited.
To be like a part of CoCreate, it’s like pretty surreal honestly.
When I spoke to André
I told him, I want my clients
or customers to feel like they’re walking into a Cocoacentric store.
I am André, I’m from Portugal. I am a UI/UX designer.
I always like to create things, and that bring me to design
because I like to think about the way the product works
and to solve problems. She asked for a redesign of the website.
I have some experience on websites but in Portugal,
so I think it’s different in America.
So that will be the challenge.
But I think that’s a really good challenge. I am very excited.
So I pretty much built this website myself with my friend.
I like what I have but I feel like it could be better.
I think the website is good but it needs some polishing.
I have to think about this and I will show you some, some pages.
OK.
She wants a new way of communicating with the clients,
to sell the products and tell a story.
I want them to have that feeling, that excitement of glam, of
all the things that Cocoacentric is inspired by.
Little details that really make a difference,
that I haven’t been able to do on my own.
I will try to deconstruct it first and then with the pieces that
I deconstructed, I will build a new version, a better version.
I go to a few steps.
Firstly the sitemap, and I research about the brand.
I was a little like not sure, all right, well,
I don’t really know this person. I’ve never seen their resume.
He had expressed to me that he had never worked on a fashion site.
So it was like, I don’t know if he’s going to understand my language,
you know, or get this vibe of Cocoacentric,
this thing that I’m trying to create.
Here, what I did was simplify the homepage that you had.
You had two images, two buttons and I think a little bit, a bit chaos.
I made some clean up.
That’s really cool. I like it.
The idea is, when I scroll these images scroll as well.
These – I love that, wow.
Thank you.
He had given me a link on Adobe XD to make notes on things that
I did like about his first deliver.
We had a really good discussion back and forth.
Here I took this block you have here.
Yeah, and reworked it.
To show you how we can show the same thing with
a little bit more of impact.
Love that.
And I think it works very well.
Yeah, you did it. It looks great.
When he showed me his draft, I was like, wow. Like I was excited.
It was better than I expected.
The main point of the briefing was to try to tell a story while selling
the product. LaToya, she had an idea and I showed
my vision of what she wanted. And I’m really happy with it.
And I think LaToya is as well.
It really captured the essence of my brand.
It was the same in a sense, the feel, but completely different.
I was really, really blown away.