Hi, I am Innoncent Leo Aunty Zera
Today's video is dedicated to "Data Analyst"
and it's brought to you by a good friend of mine
Miss Durian
As an ex-employee of Best Buy and
River Rock Casino Resort
Previously the Data Analyst and BI Analyst
She will share her experience with you
What does a Data Analyst do?
What kind of challenges do they encounter?
and she will analyze from different angles to show you what personality traits a Data Analyst has?
I want to extend my thanks to Miss Durian for taking time out during the crisis to shoot this video
Also want to give a shout out to Cheukmankk for commenting on my last video
I wouldn't have gotten the inspiration to film on this topic
He commented: " Hello....
I'm interested in stats and data analytics, but I don't know how to choose my major (profession), and I'm not sure if I suit the Analyst Role. Can you make a video regarding what kind of people are a good fit for the role? Thank you "
I want to clarify again
As I mentioned in another video
In my experience, as a BA,
My duties are...
surrounding process improvement
and support also....
a bit of
strategic and transformational projects
so I'm not a professional Data Analyst by profession
though BAs are also heavily dependent on data analysis
but compare our data analysis with the Data professionals' data analytics...
Well, they are non-comparable really..
That's why I think Miss Durian is way more qualified
to explain
since she is expertised in Data
If you are interested in the role or you a are a rookie in the field
Listen up and take some notes!
Let's give Miss Durian the stage!!!
Hi everyone
Thanks for inviting me
I'm honored to be here today
answer a few questions with regard to Data Analyst
Let me introduce myself
I'm Lorraine, but call me Miss Durian
I graduated from Simon Fraser University
I've been working in Vancouver
mostly as a Data Analyst
I previously worked as an Analyst for 2 companies
I was a Business Intelligence Analyst and a Data Analyst
All the analysts jobs are similar in ways
We will explain the difference in the coming up videos
For example, the differences between a Data Analyst, a BI Analyst, and a Data Scientist
In today's video, we want to focus on
What kind of people suit the Data-related roles
My last job was as a Data Analyst in Best Buy
The position was called a Marketing Data Analyst
The scope of an Analyst's job will become more specific as you become more experienced
My job was to analyze the market & customers' data
Doesn't mean you will be analyzing market or customers' data
You might be analyzing Financial data
or data that's more relevant to Operations
You will discover as you work
What type of data you are better at or you prefer to work with
Before working for Best Buy
I worked for one of the largest Casino Corporate
I was also doing data analytics
mainly focusing on gambling and players' data
to help the company
analyze and understand the customers' behavior
For example, how much the customers spent
Base on that, propose solutions on how
How to set up marketing campaign to target them to come back
Also was responsible for managing metrics such as customer loyalty and customer retention rate
Now let's talk about what does a Data Analyst do?
Now you tell your friend
I am a Data Analyst
So why do you analyze data?
What does the company hire you for?
I think there are twos things we need to understand
First of all
The company hires a Data Analyst or a Data Scientist
They are often hiring you to
find a way to save money or to improve revenue for them
How do you plan to solve a problem the company struggles with?
What you can say as an Analyst is that
Look, I've studied all of the data, and here I found certain patterns
I've identified a particular group of customers showing common behavior
The company can take advantage of your analysis results when designing the next marketing campaign or promotion
They have a reason why target some customers but not the others
That's how a Data Analyst help the company make strategic decision in the long run
That's the first point
Second, I want to say
Some companies however, failed to
find ways to
use data to help make rational decisions
As a result
Many companies make decisions out of thin air
Say, it's Valentine's Day next week
So why don't we just give every customer $10 coupon
Well, this kind of decision simply has no basis at all
I also want to talk about
What kind of people are a good fit for the Data Analyst role
First,
How do you know if you will like the industry
Who is more likely to succeed once in the industry
I summarized a few points here
First,
A Data Analyst spends lots of time working alone problem solving
It's very possible you sit in front of the computer for 2 to 3 or even longer hours
hours to stare at the computer on a bunch of confusing and crazy codes
Many people will
see you as the subject matter expert
They reply on you to tell them the insights
and they reply on you to give them information
So, you need to develop the skills of independent thinking
Not to mention good communication skills
So you can communicate complex concepts effectively to your co-workers
Secondly, what kind of person can be a successful analyst?
You need to understand, this career is filled with challenges
and different from other industries, as a Data Analyst, you'll need to learn how a be a Google Master
You can't keep bothering your Manager or co-workers on every little question you have
Well they are too busy for that
Now I want to talk about what everyone's interested about
What kind of personalities does an analyst have?
People might have grown some misunderstanding over this
They think the Data Analysts are so much like the Programmers
that they sit all day in from the computer shying away from people
Prefer not to social too much
Like everything happens in the office have nothing to do with them
I think people have that misinterpretation is because
of the nature of the job
It actually requires you to work alone on the computer
uninterrupted in order to crack a problem
So, if you are the type of person who needs to take a break every 10 or 15 minutes
that you survive by chit-chatting with you colleagues
that not being able to say hi to someone on your way to the coffee room makes you literally depressed
maybe you should reconsider of being a Data Analyst
Because in order to solve a problem as a Data Analyst, you'll need to
have an uninterrupted process connecting thoughts into a coherent solution
Maybe you are writing some codes
and you almost see the results
you can't afford to lose your thoughts and waste all your efforts
If you take many breaks to
distract yourself with small matters every 10 mins
busy socializing with people or taking calls
going to the kitchen to get some snacks
you'll easily get distracted
Well if that's your personality
You'll find a Data Analyst job painful
because you can feel lonely
Another point I want to mention
You need to be ready to advance with difficulties and challenges
Why do I say that
because the Internet is developing so fast
Tons of innovations and updates coming out everyday
Your coworkers and managers don't necessarily have the answers
So, you'll need to find the answers online
you must have the mindset that
When you encounter a problem
Before asking other people
Learn to find the answers yourself first
For example
You don't know how to write the codes
Hop online
See if anyone else posted similar questions before
It's very possible someone has responded to that question
All you have to do is to take advantage of that. Don't have to recreate the wheel.
and don't ask someone without trying first
I know you will say
I love asking questions because I want to learn from everyone
but in Data Analysts' world
It's more important to independently look for answers first
If you spend way too much time and still can't figure things out
Then approach your senior coworkers or you manager to ask for some high-level directions or tips
by saying " here are what I have resolved, and here are the challenges, here is how I want to approach it, how do you suggest next?
rather than
I got stuck here
I don't know how to write the codes, can you teach me how to write them?
That's a No No... because they hire you to
solve a problem for the company not to
when encountering problems
Thank you for watching today's video
I've made 2 other videos regarding BA business analyst
Links are in the description box (BA salary in Canada and One day in my Office as a BA)
We'll try to make more videos on careers especially as an analyst (BA, Data Analyst, Consultant)
Thanks so much for watching and see you in the next video!