hey there it's me Sara here from health
out I run the largest YouTube channels
dedicated to giving you actionable
advice on how to build a real
money-making business and today me and
online e-commerce Millenia and my good
friend Adrian Morrison are going to be
giving you proven tactics on scaling
from $0 to $10,000 within 30 days using
Facebook Ads Adrian has had incredible
results with Facebook and as you can see
he recently went from zero dollars to
ten thousand dollars and sales in less
than a week for the launch of one of his
facebook ad campaigns first print on
demand and aliexpress drop shipping
store so I am super excited to have him
on today so let's jump straight into our
first tactic 1 use Facebook's automation
tools to create a super high converting
campaign now as we revealed last week
one of Adrian's top performing products
of all time that is dropship from
Aliexpress is this LED light-up dog
collar and its height Adrian was selling
over $100,000 a month worth of these
mostly through Facebook ads now you
might think that to sell so many so fast
that he must be using some super
complicated Facebook Ads strategy right
well actually it's a lot simpler than
you might think
Adrian like me is a huge believer and
the power of trusting Facebook's
incredible algorithm I'm gonna switch
over to Adrian now and he's gonna reveal
his surprisingly simple 3-step Facebook
ad strategy and also explain how you can
implement it yourself with $5 a day
budgets people try to overcomplicate
Facebook let me tell you something right
now Facebook will legitimately do 99% of
the work for you if you know what to do
with Facebook right so what we're doing
is we're creating two or three different
variations of our ads so if I'm trying
to sell let's just say I don't know one
of those little $3 dog collars from
Aliexpress I'm gonna have three
different ad creatives maybe one of them
is gonna be a video ad creative and
another one is going to be an image ad
creative and the other one might just be
like different picture of it that way we
give people options because people are
gonna respond differently to different
images or to video versus an image
alright the second thing that you're
gonna do
and you're gonna run these creatives on
a small very low risk $5.00 per day
budget and you're gonna let those ads
run for three or four days the third
thing that you need to do is utilize
Facebook's campaign budget optimization
it's a brand new feature by Facebook and
what they will do is they will look at
all of your ads for you those three ads
and they will look at your engagement
rate and how many sales each one is
getting and they will base it off of
profits the days of sitting at the
computer and looking at your Facebook
ads and turning everything on and off
those are over Facebook has automations
an AI that will literally control your
campaigns for you make decisions that
you can't make and that are in your best
interest and make sure that the most
profitable traffic runs to the most
profitable ad so you earn more ROI for
every penny that you spend to use
emotions to create huge click-through
rates for your Facebook ad campaigns you
know I always thought that if there was
ever going to be a quote that I would be
remembered for other than step by step
I'd really love for it to be this when
it comes to marketing most people think
that you sell features but actually what
you really should be selling is emotions
because it's true and it's very
important to remember this if you want
to create effective profitable Facebook
ads take the dog collar last week Adrien
shared that the angle he used in his
Facebook ad copy to sell this wasn't
that it featured LED lights and Steve
has ads focused on how the collars
protected dogs by allowing you to see
where they are when it's dark outside
it was the emotion of wanting to protect
your dog that sold the collar not its
features for me the emotion that I have
had the most success in utilizing and
also the one that I think is the most
underutilized of them all when it comes
to Facebook Ads is humor take this
product that you could be selling buy
drop shipping from Aliexpress right now
in your own store this umbrella jacket
it looks kind of silly right who would
be interested in that well it turns out
a lot of people do blue Krait a
successful drop shipping store created
the super effective product video ad
that completely embraces how ridiculous
and silly it looks
and yes this video ended up going crazy
viral and then it's a nother huge bonus
of creating humorous ads as well they
have the greatest chance of going viral
which brings in free traffic but while
humor is definitely my number one
favorite emotion playoff if I can
unfortunately not all products can be
made humorous and so probably the second
most effective emotion that I play off
it's curiosity curiosity is not usually
an emotion that's effective in getting
someone to purchase a product but it's
extremely effective when it comes to
advertising because it's great to get
people to come and take a look for
example here's a hot selling product on
Facebook right now that you could be
selling and drop shipping in your own
store from Aliexpress a watermelon slice
that's shaped like a windmill here is an
example of a video ad that went super
viral for it the copy seems simple
enough right
but actually it's surprisingly effective
you see as I explained in this video the
key to inciting curiosity and your
potential customers is to give them most
of the information but to leave a little
bit out and that's exactly what this
copy does in conjunction with the image
we get some information we know the
video will show us a slice a gadget that
will take the Missy annoying task of
cubing watermelon and make it easy and
we know it's shaped funny so why does a
strangely shaped gadget work so well at
this really annoying task well to find
out we have to watch the video very
optimized your ad and sales funnels once
you've found a winning ad so once you've
gone ahead and test of different ads for
the products that you're selling and the
Facebook choose your winning ad that's
making you the most money it's time to
optimize both your ad and your sales
funnel to make you even more money
there are three tried-and-true
strategies that Adrian has used to scale
up his winning ads and to increase the
amount of money that he makes from them
and here is what they are I have a dead
simple formula for making sure that my
ads never plateau and that my ads are
scalable up to ten thousand dollars a
week and far beyond that now this is
called the profit accelerator funnel
Facebook isn't just Facebook ads when
you're running a Facebook campaign
your ad can run on Instagram it could
run on other web properties on the
internet that Facebook gets traffic with
so one way that you scale past that
plateau point let's just say you're
making $300 a day and your goal is to
get to $600 a day one of the easiest
things to do is duplicate your winning
ad the one that you know it's already
working you know that it's profitable
and then you can tell it's in the
traffic for this ad from Instagram right
or send the traffic from this ad from
our other network of web properties the
second thing that we do in the profit
accelerator funnel is we start selling
people different products on the back
end so when you go to my Shopify store
and you buy a product you're gonna get
up sold it's gonna say hey would you
like to buy another one of these
products at a discount after you
purchase a product and you end up on the
Thank You page we're gonna say hey
thanks for becoming a customer for the
next 20 minutes you can get 15% off an
additional order and we'll put a
countdown timer on the page and I'll
start counting down and it gives people
agency to go spend more money on our
store right when they are hot
these three strategies that Adrienne
uses ie the profit accelerator are
incredibly powerful and they massively
increase the average order value which
means in that your Facebook Ads are
cheaper and here are some Shopify apps
that you can use to implement some of
these strategies the first is reconvert
post purchase upsell which will let you
add the limiter time discounted shopping
option to customers that just purchased
from you and a superhot and the second
is discounted upsells upsells this is a
super effective yet highly effective app
that offers your customers a discounted
copy of the item that they just
purchased last week we ran a webinar
with Adrian he showed us how he built a
seven-figure flake store with both drop
shipping and print on demand using his
profit accelerator funnel now that was
super popular so we're going to run one
final webinar how to scale to a hundred
thousand dollars in 90 days with a flake
store
please note registration is essential we
will not be streaming this on youtube so
if you want to join us for that be sure
to click on the registration link in the
video description below or create a high
converting landing page for your ad
when it comes to creating a super high
converting profitable Facebook ad the
actual ad itself is just one part of the
funnel now yes it is important to pick a
great product but you know what else is
important sending your customer to a
high converting landing page or at least
a possible one so for your online store
your landing page is probably going to
be your product page and if you can go
beyond a possible page which to be
honest most people don't even start with
and then create an amazing product page
then this will greatly increase your
conversions which means that you will
make more money per sale which means
that you can reinvest that money and
scare your ads up and up take this
action that you could be selling and
drop shipping in your own store right
now from Aliexpress this back posture
character this has been consistently one
of the top performing products for
dropshippers for many many reasons what
are the biggest facebook video ads for
this product is this ad here it's been
scale to over 500,000 views in just two
ish months and yep they are drop
shipping this from China now no one can
know just how successful they've been
but what I will say is that getting to
five hundred thousand views with an ad
is expensive so while we can't know for
sure the chances are they are indeed
making sales and money which has allowed
them to reinvest this money back into
their ads and scale it up rapidly and
one of the reasons that they're able to
do this is because compared to a lot of
their competitors they have a really
great product description that they've
put effort into creating this product
page will be increasing your conversions
which means that they're going to make
more sales and more money and therefore
be able to reinvest that money and
outstrip their competitors spending wise
and they do some simple yet highly
effective tactics for creating a great
product page I'm gonna switch over to my
computer now and show you so here we go
now this page isn't perfect but it's
pretty good as you can see they've got
lots of high quality pictures
none of these are pixelated showing off
the device at multiple angles and they
also have a video and the image gallery
which is great I could be wrong but I
think they've just taking this video
from the Aliexpress supplier and slept
their own logo on top of it or perhaps I
made it either way placing emphasis on a
video was great because remember video
was what brought the
user to the page in the first place and
if we come down and check out the timer
we can see that they do indeed have a
scarcity timer but they aren't
overwhelming us with lots of different
scarcity apps which is great
putting lots of different scarcity apps
is a big mistake I see a lot of newbies
make and they also have trust badges and
I really like that they emphasize that
this is only available online now I
wouldn't recommend that you say it's
exclusively available in your store
because there might be considered an
illegal claim but saying it's available
online exclusively is a great way to
make the costumer think that I've got
your limited options to buy it and so
they're least likely to go and research
the alternatives and once again they
place focus on the video which is good
because the video was what sold the
customer want it in the first place and
they don't try and hide the shipping
times which is really important if you
don't want to have customer support
issues and scrolling down we can see
that they have written unique copy now
it's not much it's just short little
paragraphs but the top two paragraphs
focus on outlining the problems this
product fixes rather than the features
by highlighting the back problems or
fixes and insights emotions and the
customer of relief and envy since they
want these problems fixed in their own
lives and something I really like about
the description is they follow each
paragraph up with a big bold picture of
the device being used which is excellent
because it makes the page appear bigger
and more informative and these are just
some of the reasons that this is a great
product page now again this product page
isn't perfect but it's pretty good and
because this page is so well designed
again it's going to be increasing the
conversions which means they're going to
be making more money which is going to
allow them to scale their ad faster I've
pick a product that is scalable but lots
of people want to buy
so yes testing different air creatives
and using a motive language has been
integral to how Adrian has been able to
turn this little dog collar into a
six-figure product but there is also
something fundamentally important about
the item itself and here's what it is
listen one of the biggest mistakes that
people make when they're choosing
products is they go for these like micro
knees
products that the masses don't really
want so you have a small audience and
you run into scaling issues right it's
hard to generate a lot of sales with the
product that not a lot of people are
interested in we try to select items
that we know are going to appeal to the
masses for example a dog product how
many people on the planet have a pet how
many people have two pets or three pets
right so when you're choosing products
and niches like that you're able to get
multiple orders of your item now this
may seem simple but it is important if
you want to have a mega successful
Facebook ad campaign that you can scale
to over $10,000 a month really fast
within 30 days or less before doing
anything else you need to start out by
choosing a product that has a big yet
highly passionate fan base and as
Adrienne said there are lots and lots of
dog owners out there and we are super
passionate and remember if you're not
sure if the product you've picked has
enough passionate fans that you can
target on Facebook create a dummy ad for
it so let's take this cute mug here that
turns your face into a cat's face before
you even consider creating an ad for it
it's a great idea to do a dummy ad for
it and see if you can reach 100,000
passionate fans so that's what I did
I came to Facebook and targeted people
living in the USA I then made sure to
target mobile traffic on Facebook feeds
is that's usually the highest converting
traffic for your initial test product
ads I then used overlapping interests to
tag people who both a love their cats
and be like kawaii things which means to
like cute things such as the smug and
check it out we've reached over a
hundred thousand passionate fans so I
hope you all learned something from
watching this video and if you want to
live Ridge Facebook ads for your own
online business but you don't know how
and you should be sure to download our
free ebook the sexy upset six-figure
drop shifting stores follow to make over
ten thousand dollars a month to get that
ebook for yourself simply click on the
download link in the video description
below