We provide purchase-to-pay software. We call our products the "spend cloud". Spend is expenditure, and as for cloud, we deliver cloud software.
As we say: no matter how you spend money on behalf of your employer, you can track it in our software.
We want to continue to grow as an organisation.
We could see very clearly that we needed more information about our customers, faster reports, and clearer reports.
That is why I have been one of the drivers within our ‘club’ to look at new CRM software.
Because it is incredibly important, especially for us to be able to experience growth as a company in the coming years.
We initially developed our own CRM system, I think that a lot of software companies do that.
And that served us well for years.
It has done its job very well, but as a company, you become more mature and then you reach the limits of what you can do and,
what is perhaps even more important, you also have to focus on what you are good at.
I dare to say it: we are excellent at developing software, but our own software and we do not
want to develop a CRM software because there are companies that can do that much better.
And that is how we ended up searching for CRM software and finally found Zoho.
If I'm honest, I've never heard of Zoho before.
Indeed, we sat down with a number of companies, and we pretty quickly
made our selection, we saw some very good options,
but also a number of systems, where I thought, yes, if we choose this, then we can cover the basics,
but I was afraid that we would once again reach the limit
and we really wanted a system that we could continue use in the future
and where it would be us who set the limits, not the system.
We looked at Zoho's website, and we liked that we could get support with the implementation
by a partner or by a company that specialises in 'onboarding' companies like us.
That when we contacted Marvin, our implementation partner. He gave us a few very interesting demonstrations.
That gave us a good impression of the system.
And that is also what gave us the confidence to choose for Zoho.
We were starting from a position where we actually had little insight into our figures.
That was our fault... one of the flaws of our old system: that we had no insight into how good and how efficient all our processes were.
Now, with Zoho and especially Zoho Analytics within the Zoho One suite, we can extract all kinds of data
and we can see how good and efficient our processes are making improvements based on that.
When we were choosing a CRM, Zoho One did not exist.
So that was not the reason that we chose Zoho, but Marvin (our Zoho Partner) did say: "Something is coming that might interest you.
" Then we looked and, yes, it was really interesting, just one simple package, and also great in terms of pricing.
You can really use the entire "candy store"—that interested us, because we could see that in the longer term, this is an interesting product.
But yes, that also would drive up the cost, and now we have something simple. We have a nice licensing model, and we can also try things if we want.
If you don't like it then stop, it offers us numerous possibilities, yes that's nice.
We use Zoho One, Zoho CRM, Zoho Desk, Zoho Projects,
these were actually the most important Zoho One products to start with.
And then we noticed that there is much more in Zoho One that we can use,
so now, we also work fairly extensively with Zoho Analytics and with Zoho People, we do things with SalesIQ for example,
and there are even a number of products that we use that I cannot think of at the moment, because we are using quite a lot of apps now.
If you look at the benefits of Zoho for the sales process, there are a wide range.
I find it difficult to name something concrete,
but if you look at the starting point where we came from, for example, if we had a contact request, it arrived in a mailbox and someone had to pick it up.
Now it is nicely centralised, the data is in the system, the data is recorded automatically
and you can therefore look back on lead times, conversion ratios, that gives the insight that we did not have before.
But the entire sales process is also much more structured, I like that if all the signatures
are collected, then the deals are automatically closed, subscriptions are created automatically,
so it is really a fully automated process.
Yes, that is a huge advantage.
I would recommend Zoho One to friends or colleagues because the possibilities are virtually unlimited.
With a Zoho One license you get a product that can grow with your company.
We would definitely recommend Zoho to our acquaintances.
If you look at the progress we have made with the product, we are happy—also a little proud of it.
We think we have done beautiful things that we simply could not have done with our old product.
What we find particularly interesting is that we have now taken a very big step, but we still feel, yes, that we can go much further,
and that also encourages us, so yes, that's definitely positive!