Hey, my name is Megan. Welcome back to my channel,
where I will teach you how to go out and land your next client. 2020.
What a mess. I know a lot of people out there are probably thinking,
"I just want to get through this year.
I just want to get it over with and then we're going to start 2021 fresh." Let's
talk about how you can do this. 2020 brought, for many of us,
a huge change in our careers.
Maybe you are looking to get away from the nine-to-five and start your own
thing, but how can you do that if you have no experience?
I'm going to tell you how you can start freelancing in 2021,
even if you have no experience,
so that you can start earning your own money and control your finances and your
time. Also, stick around until the end of this video,
because I have a really exciting update. All right, let's go.
I've got my notes right here. If you see me looking up and down, that is why.
Step one, you need to narrow down a skill that you can charge for.
I can almost guarantee that right now, inside of you,
you have something you can charge for. You might not know it, but you do.
And I know you do.
And I know that you know that I know that you know that you do.
What? Are you not even sure where to start? Here's what you're going to do.
You are going to get on job boards and bidding sites.
Not to look for a job. We don't do that.
This is not how you make a stable income.
If you don't know what I'm talking about,
and you don't know why I have a serious bone to pick with job boards and bidding
sites, go watch this video, where I will go into more detail.
What you're going to do is you're going to go on these sites and see what kind
of jobs people are hiring for.
That is how you will know what you can charge for. Simple pimple.
So something really obvious might jump out at you.
Something that you're already at least somewhat trained in,
like writing or social media or graphic design.
But there are a whole lot of other things that you can charge people for,
like managing their inboxes. People pay people to do that.
You can be paid to schedule appointments.
That's another service you can charge for.
Those two examples are more like virtual assistant work,
but they're freelancers, and you can make money doing it.
If you need more ideas and inspiration about picking a skill set,
something that you can charge for,
I want you to go watch this video where I will give you a lot more ideas.
And again, these ideas work for total beginners.
Even if you don't have a ton of experience and you don't know where to start,
this video will really help you out with that. Step two is set your rates.
You can't start bringing on clients if you don't know what you're going to
charge them. Now, depending on the service or services that you're offering,
you might find that a flat monthly rate, which is very often what I do,
is more appropriate. However, there will be some jobs,
some professionals who find it more fitting to charge hourly.
It really just depends on what you're doing. If you have no clue what to charge,
there is this really helpful tool.
You can put in your information and your questions and it
will spit out the answers. It's called Google.
Go on Google and search "social media management hourly
pay" or something like that, or monthly pay.
You're going to have to do a little digging and see, you know,
look at a number of resources and see what different people with different
websites are saying. Don't just read one and be like, "Oh yeah,
that number sounds good. I'm going to go with that." Do your due diligence,
poke around, ask around,
get a better idea of what people in that field are making.
One word of caution. This is really important. In the previous step,
I told you to go to job boards and bidding sites to look for inspiration.
When you're trying to figure out what kind of skills you can charge for,
do not do that for this step.
Do not go to those websites to try to get a better understanding of what to
charge.
And the reason is the clients on those websites who are looking to hire people
are paying very, very little.
They go there to hire a professional for dirt cheap,
and the professionals that are trying to sell their services on those
websites charge very, very little. They are horrifically underpaid.
We're not doing that. Job boards and bidding sites was only for step one. Okay?
Step three is create your client acquisition process.
This is the exciting part. I've said it in my other videos,
and I'm going to say it again. If you are a freelancer,
you are a business owner.
So that means that you can't only be a rockstar at the services that you
provide, although that's obviously important,
but you also need to be rockstar when it comes to sales.
If you don't know how to land clients, you won't have clients.
Now, there are two parts that I typically break this down into:
lead generation or lead sourcing, same thing, and lead outreach.
In other words,
you have to know (A) how to find clients and (B) how to communicate with
them. There are a lot of ways to do this. Some of them are very good.
I started with cold emailing, which has been very good to me,
but over the years of refining my approach,
I've had much better success by combining LinkedIn with warm
emailing. This is how I do it, and it's what I teach my students in my program,
Revenue Spark, like Bright,
who was able to triple his income in a matter of weeks.
Do not let yourself get caught up in promises of things
like Facebook ads, okay?
You've probably heard people saying that Facebook ads bring them tons and tons
of leads and clients. Can these methods work? Absolutely.
Are they a good place to start? No, no, no. and no.
You can follow my process without having to spend a dime.
LinkedIn and warm emailing.
Check out this video to learn more about how to generate B2B leads on LinkedIn
and this video to learn how to combine LinkedIn with warm emailing to get
amazing results. The links for all these videos are in the description below.
And don't forget that you can steal one of my proven email templates if you
download my free guide, which I've also linked to below.
I cannot stress this enough. When you are first starting out, keep it simple,
okay? In your journey of being a business owner,
you are never going to stop learning. So there's no point, you know,
when you're just trying to grow your business,
there's no point in burying yourself and overwhelming yourself with too
many details when you're always going to be learning anyway. So keep it simple.
One step at a time. Pick your skillset, pick your rates,
and find and reach out to clients.
If you are serious about making 2021 your best year yet,
and taking control of your finances and your time and your freedom,
I have really exciting news. In January,
I will be launching my program, Revenue Spark,
but I'm going to be doing it live.
I've done this once before with really great results. It was a lot of fun.
The twist, though, is that this time, it's going to be an accelerated version.
So we will be done with the program by the end of January.
And the goal is to get you landing your next clients while you're still going
through the program with me. In other words,
I want to help you land your next client in January.
If you're interested in learning more about this program and if it might be a
good fit for you,
drop me a comment saying "2021," and I will reach out to you and
we'll set up a time to talk more. All right,
give this video a thumbs up before you go,
and don't forget to hit the subscribe button and I'll talk to you next time.