If you are not satisfied
with your website's ranking
in the search engines' results
and want to correct this situation,
what you need to do is an
SEO competitor analysis.
SEO is an essential part of
managing organic searches,
and driving online sales.
That is
what makes a website
appear at the top of search engines
like Google.
However,
it may not be enough
to use SEO tools
to eliminate your competitors.
Yet,
it is possible with
SEO competitor analysis
to examine
what your competitors are doing
in this race
and what kind of strategies
they use.
Let's see
how we can do this.
Here we go!
Hello everyone,
I'm Sara from Dopinger.
In this video,
I'm gonna show you
how to do an
SEO Competitor analysis
in six steps.
Firstly,
you should know that
competitor analysis must be done
before an SEO strategy
is determined.
Depth and detail of the
SEO competitor analysis
depend on the sector you are in
and the general situation.
Know what kind of keywords
your competitors
are successful in.
Also,
learn what SEO strategy
they follow in their content
and within their site
should be discussed in detail.
When you do this kind of analysis
for your SEO strategy,
you will be very profitable.
Because you will be able to
understand your ranking factor
well.
Since you will see
your website's position,
you will also understand
what you need to do
to overtake competitors.
Let's talk about the benefits
you will get
when you use
SEO competitor analysis.
You can find your
competitors' strengths
and weaknesses
and take advantage of
their weaknesses
or apply their strengths
as an example for your website.
You can understand
which SEO strategy is the
priority for your site.
Also,
you can come to the fore
by developing your SEO strategy
accordingly.
You can clearly see
and understand
what works and
what does not work
in search engines.
Now that we have learned
what SEO competitor analysis provides,
I can show
how we can do this.
The first step is
to find your competitors' keywords
You should identify the keywords
used by your competitors.
The easiest way
to find their keywords is
to use tools like
SEMrush or Ahrefs.
With these tools,
you can also discover new keywords
that you may have missed.
The second step is
to analyze your competitors' content
Pages with more content
are always ranked high
in the search results.
Content that has been written longer
always performs well
in search engines.
By using the
keyword density tool,
It is possible to analyze
the word count of the contents
on competing websites' pages.
The average number of keywords
used by your competitors
and their articles' length
will give you a general idea
of ​​your content.
Thus,
you can prepare longer
and higher quality content
than this average.
The factor
you shouldn't forget at this point
is to prepare
unique content.
As long as your content
is not unique,
it is useless to write
too many pages.
Don't forget that
you can beat your competitors
with uniquely prepared
and well-researched content.
The third step is
to analyze your competitors' domain
and backlink profile
Some SEO competitor
analysis tools allow you
to analyze backlinks.
Getting links from high-quality sites
increases your domain power,
and this helps boost your ranking
in search results.
If you want to see your website
in higher ranks,
you should examine
your competitors' backlinks.
If you determine
which sites connect to them,
you can take links
from these sites
and move your website
to the top.
The fourth step is
to review your competitors'
website design
Design is a very important issue
for websites.
If your competitor's
web site's design
is better than your site's,
you will need to make
some changes
to your website.
While examining
the website designs,
you should be objective
and examine other details
such as
logo,
visual appeal,
branding,
and mobile compatibility
in competing sites.
Don't forget that
if the competitor's
web site's ranking
is very good but has a
very bad website design,
this is an
excellent opportunity
for you.
Because
you can beat your competitor
by making a good design.
Even if you are a
small local business,
the rule that your site design
should be good
also applies to you.
The fifth step is
to analyze competitors'
social media accounts
Social media
is a widely used platform
to attract more visitors to the sites.
To see your competitors' content
on their social media accounts,
visit some of them,
such as Instagram,
Twitter,
or Facebook,
and see if they are active
on these platforms.
You should look at
how your competitors use
social media,
how effectively they use it,
and how their accounts
on social media look like.
Remember,
an excellent
social media campaign
allows you to market your content
well.
Using it
helps build relationships
between the customer
and the business
and enables you to
interact with your customers
more strongly.
Even if your competitors
don't use social media,
using it will put you
ahead of them.
That's why,
to be more successful
than your competitors,
you should give importance
to the use of social media.
The final step is
to analyze your competitors'
offline strategies
The fact that a website
is in the foreground
may not always be related to that
site using organic keywords,
SEO tools,
or having great content.
Sometimes,
competitors' non-internet advertising
and campaigns
may be why they are more
searched and visited
on search engines.
That's why,
you may need to pay attention
to areas other than the Internet.
It will be useful
to know your competitors'
in areas.
Such as,
television
newspaper,
magazine,
and even billboard ads.
Analyzing their
offline marketing moves
will bring a lot of benefits
to your site.
Alright,
that's it for the
SEO Competitor Analysis,
today.
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about this content,
you can check out
the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.