[upbeat music]
male narrator: When it comes to making money from your app,
always start by focusing on quality.
A high-quality app will get better ratings,
which will lead to more downloads,
which will result in more revenue.
Here are ten tips that successful developers use
once their app is ready.
The developer console can automatically convert
your app price to local currencies worldwide,
but exchange rates don't reflect local expectations
and purchasing power,
so research local economic conditions
and interests thoroughly.
If you think users may be put off by the price of your app,
but you know they'll see the value in it once they're in,
make it free to download and try the app.
After a set time, you can offer them a one-time purchase
to unlock the app forever.
A free app is a great way to overcome any barriers
created by price,
and you can offer extras to users for a price
once they're engaged.
Create a free app with core features
to engage the user
and then offer extended features using in-app purchases
such as removing ads,
adding enhanced functionality,
adding in-game items.
As an alternative to selling digital goods in your apps,
particularly where you have recurring content costs,
you can sell content and features with a subscription.
You can offer your users a free trial to introduce them,
followed by a recurring subscription
at a variety of intervals,
like weekly, monthly, or annually.
If you offer a subscription in your app,
providing users with additional content or features on your site
can add value to your subscription
and make it more appealing.
Sign users into your website
and then verify their Google Play subscription details
to enable features or content on the web.
Google Analytics provides invaluable information
on the behavior of users in your app.
You can use behavior flows
to understand how users are navigating through your app
and where they drop off.
This information can help e-commerce apps
optimize purchase flow
or game app developers see which levels are too difficult
and when players should be offered help.
You can use this information to make your app experience better,
while increasing conversions of install to paying users.
Users can discover your app in many ways
and now you can find out exactly which source
is proving the most effective.
The user acquisition performance report in the developer console
will show you how many users visit your store listing,
how many go on to install your app,
and how many make purchases.
You'll see where your most valuable users come from
so you know where to focus your efforts.
Users who are already familiar with your apps
are great prospects for your other offerings.
If you generate revenue from displaying AdMob ads
in your apps,
you can take advantage of the House Ads feature,
which lets you take part of your advertising inventory
and use that to cross-promote your own apps and games.
Users who have already bought in-app products
are good prospects for future purchases,
so let them know what's on offer.
Do this using free AdMob House Ads.
Create in-app House Ads
and AdMob will automatically figure out
which of your users are likely to spend
and show them these ads.
AdMob will continue to show standard ads to other users.
Retaining your existing users
can be an effective use of marketing dollars.
With AdWords reengagement campaigns,
you can reach users who have installed your app
but not used it lately,
or active users who haven't fully explored it yet.
As users search Google,
AdWords displays your ads to them
so you can remind them of key features
or show them special offers.
And with app indexing,
you can link the user to the specific page in your app
that's relevant to them.
If you want more tips
on how to increase your app or game's revenue
and build a better app business,
download The Secrets to App Success on Google Play.