Trust, innovation, growth,
privacy?
privacy, that's it.
>> [SOUND]
How is their product out already?
We are almost out of funding and our success relied on releasing ours first.
What are we going to do now?
>> I think I know what we need to do.
>> Trust in today's world can offer a company a competitive advantage.
>> Customers are looking to develop relationships with companies
that they trust.
>> If you run afoul of your privacy promises that you've made to your
consumers.
It could lead to negative press, negative reputational damage that could
significantly impact your business and the trust that you have with your consumers.
>> I doubt THIER CORP is paying attention to all the data they're collecting.
In fact, we haven't been paying attention to what we're doing with all the data
that our devices collect.
We need to manage our privacy risks in order to earn our customers' trust.
>> Our customers want the best product, the most intuitive,
the one that makes their lives easier.
They're not thinking about what happens with their data.
[MUSIC]
>> They may not right now but they will if we aren't careful.
>> If you can show me a tool that can help us manage our privacy risk,
you'll have my blessing.
>> When it comes to privacy, where should we start?
>> I think that the NIST privacy framework can be a good starting point
that is really gonna allow you to think through from A to Z.
Ha?
>> We are very familiar with their cybersecurity framework.
We like that it comes from a trusted source and that it's free to the public.
>> I think that companies that are already using the NIST cybersecurity
framework have a leg up. The NIST privacy framework really moves us a whole lot
closer to creating a more collaborative approach between security and privacy.
[SOUND]
[MUSIC ]
>> Wow, just like my dream.
>> The privacy framework, right away.
[MUSIC]
[SOUND CAR MOVING]
>> This framework can be adopted
by any entity under any regime
in any geographical region or jurisdiction
to help address privacy risk.
To help make ethical decisions around privacy, and
also to help meet compliance obligations.
>> The NIST privacy framework gives you an opportunity to say yes,
we take these risks seriously and we're following this framework to say that
you understand what your responsibilities are.
[SOUND]
>> One of the challenges that we are now confronted with
is a lack of trust on the part of the public to give
sensitive health information to government agencies and private sector companies.
Adopting something like the NIST privacy framework raises the bar for all of us and
enhances the trust of the public in our ability to protect their information.
Adopting it across the board will do that for society as a whole.
[SOUND]
[NOISE]
[APPLAUSE]
>> To privacy.
[MUSIC]