in this video I'm going to be doing an in-depth comparison on Spotify versus
Deezer so in order to get some structure to
this video while I'm talking about Spotify versus Deezer I want to cover
five different areas the first one would be music and music discovery the second
one would be UX and interface design and how we use the apps the third one would
be network effects in the social aspects fourth would be pricing and fifth would
be how each platform spotify and deezer treat their artists if you're new here
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YouTube algorithm okay number one we have music and music discovery so when
we're looking at Spotify, Deezer, Apple Music, SoundCloud all the music streaming
services they're really covering the same amount of services you search for
songs you play songs and a lot of the streaming services now carry the same
number of songs there's a bit of a differentiation between some of them
most of the songs you're looking for the streaming services will likely have them
so when we're talking about music discovery between spotify and deezer
there is a lot of the same songs and you're going to discover the same songs
on most platforms spotify and deezer when you search for them here's where
the music streaming services differentiate they have to come up with
features that can be tailored appropriately to you to find new music
that you haven't heard before Spotify does this very well with a different a
few different number of playlists that I'll get into Deezer does this quite
well but not at the same strength as Spotify and I'll get into this Deezer
has a feature and for music to service discovery called flow and we're going to
look at it here flow is basically your personal soundtrack and a little note
with that add to Siri button I'm going to talk
about that a little bit but flow is essentially your you play that and you
can hear Deezer has curated a list of songs for you that they think you're
gonna like that you haven't heard before so you put that flow on and then you
start your day your commute whatever there's also another couple playlists
these are playlists and kind of mixes that are inspired by one artist for
example this is an inspired by ariana grande playlist this is an Ed Sheeran
playlist this is a Taylor Swift playlist so you can play those mixes and get a
vibe of that playlist from inspired by a certain genre or artists of songs that
you've never heard before which is really great other than like DS are
surfacing you the popular playlists playlists by moods all the standard
things that you would find in a music store a streaming service nowadays
that's basically it like DS r has flow and they're inspired by playlists that's
about it when it comes to new music discovery ok now let's take a look at
Spotify now when it comes to Spotify and music discovery Spotify has a bit more
variety when it comes to putting new artists that you haven't heard before a
couple other things are well they're discover weekly playlists where it's
just accumulation of songs that you haven't
heard before but they're kind of like the songs you already listened to and
that comes every week not to mention the release radar playlists which are new
songs you haven't heard before from artists that you've already heard before
and that's a great playlist if you're following a lot of artists well they'll
have all their new songs in that one playlist there for you another cool
thing is the taste breakers playlist it's like another degree where they're
putting artists in front of you that you haven't heard before but it could be
even be a little bit of a different taste a bit of a genre but they still
think you might like it Deezer essentially has the flow and
inspired by playlist and then Spotify has the release radar discover weekly
and taste breaker playlists on top of that both also have radio and they
generate like a radio playlist for you Spotify does that really well actually I
don't believe Deezer does that they offer radio live radio playlists but
they don't generate radio playlists from artists you like that Spotify does for
example so when it comes to music discovery and you're looking at the free
and premium apps of both platforms spotify and deezer it's going to be
quite similar you'll be able to discover as much music as you can with the free
apps on each platform but you're gonna be limited to ads and skips for example
when you're on premium on spotify and deezer you'll be able to use the flows
and inspired by playlists and you won't be interrupted with any ads so they're
gonna be about the same when it comes to using Spotify or Deezer on a mobile app
versus the desktop app I found that the that Spotify was pushing more of that
music discovery right up top in the mobile app and in the desktop app
whereas Deezer was really they had more of the mood playlists and flow the flow
playlist and inspired by plays were buried in a navigation but that's a
different feature when it comes to the desktop and mobile apps for spotify and
deezer okay so that's category number one of music and music discovery if when
it comes to spotify and deezer i'm going to crown the winner spotify when it
comes to music and music discovery let's move on to the next category next
category would be the UX and interface design of both applications spotify and
deezer iqx being user experience i'm a big supporter and fan of having a great
UX and interface design that you really don't have to think about it at all it
just kind of knows what you want and you can go through the applications getting
what you want and you're not frustrated with anything do spotify first this time
Spotify Spotify app is the default app is dark mode so you have a black
background essentially it's not exactly black color but it's it's a dark
background and Elda text isn't white so I personally enjoy this type of design I
think it's just essentially a more cool Deezer
they don't have a dark mode actually I believe they do have a dark one you
could switch on but their default does is white that's just a small thing
doesn't really affects the user experience of performing when you're
trying to search for music but it's a good thing to know
okay let's dive a little bit deeper into the UX design of each application to be
honest they're quite similar almost identical in certain ways which has me
believe that Deezer which came out in 2007 Spotify in 2006 that there might be
a bit of a tale of both of them copying each other in certain ways because I'm
sure they're doing a lot of research and they know what design works best for
music listeners so when someone comes out with a new design likely the other
platform is going to copy each other so with that they're almost identical they
have similar navigations at the bottom with your library search and home and
then there would be similar navigations too when you're listening to a song and
how you play it or skip back or skip forward okay when it comes to free
versus premium and the UX design I found Spotify to be a quite a lot better how
they well showcase their ads for example when you're on free and you're on the
Spotify platform there will be ads but I found them to be more how do I say like
interconnected into the platform where I wasn't actually noticing the ads as much
now they do force you to listen to the ads you can't get around that when it
comes to Deezer I noticed the ads more and potentially if this was because I
was in light mode and not dark mode potentially dark mode and Spotify covers
the ads a little better I was in light mode and deezer and I found that I was
just noticing ads more and they just looked not nice and the design of the
ads weren't even nice so there there might even be like a requirements thing
on Spotify that they require you to have nice looking design ads and these are
they don't really care even kind of put up any ad I'm not sure that could be a
thing though but the other thing on Deezer was when
you are showcased with an ad listening ad you really do have to listen to it
like you have to do on Spotify but on Spotify you can shrink the ad while
listening to the ad but searching for another song in Deezer you can't do that
you just have to listen to the ad and stare somewhere for 30 seconds last
point inside the UX design category I want to talk about this feature that
Deezer has which Spotify actually doesn't and a lot of companies do this
Deezer does it they they give you the features that in a labs format so
they're actually not they're not sure yet of shipping this feature out to the
entire app but they're giving it to their audience to test with and they can
turn these features on if they want to test the features this is a strategy for
Deezer to see if people are actually liking it and using it
Spotify doesn't do this and they probably do this in more of a controlled
setting with internal teams and actually are having people come in or they do it
online and test their features so that way so Deezer does this though online
with their audience for example I can turn on this sleep timer here by Samuel
and what that does I'm not really sure it says put your music in sleep mode
last week there were other features in this and next week there will probably
be some more features so it's kind of a cool way it gives you a bit of an in on
what they're working on and maybe a feature is really cool that Spotify
doesn't have or it's something new so I think I really do like that aspect when
it comes to Deezer okay so that's it for the category of UX design when it comes
to spotify and deezer i'm going to crown this is a tough one I think I'm gonna go
half and half on this one I do like a lot of the features that these are has
and Spotify has so I'm gonna go equal half on this one I know that's a bit of
a cop-out let's get on though to the next category which is social aspects
and network effects when it comes to spotify and deezer now there is a bit of
variance when it comes to the applications way more when we were
talking about the UX design category there is a bit of a baseline where you
can follow artists you can follow your friends you can heart tracks
you can share tracks both platforms allow you to share an Instagram story so
if you're on Spotify you like a song boom posted to Instagram stories you can
do that as well on Deezer so there's a similarity and
baseline there here's a big problem though when it comes to social aspects
and network effects you're really only going to win when you have a bigger
audience Spotify has an enormous audience of monthly listeners and users
that they're generally gonna win that Network effect when you follow a friend
it's really hard for me to follow friends on Deezer when I don't have any
friends on Deezer so right away it's just kind of boring in there in the app
because there's no actress I don't know any other circle groups that use Deezer
so it's just a little boring and quiet when it comes to Spotify I have a lot of
friends using Spotify I follow those friends we each collaborate on different
playlists together so if there's a lot more action and just with that there's
an enormous network in fact that can come with that and I tell people about
Spotify they come on Network effect snowball rolls and they become a big big
company which they are today it does take not to say that Deezer can't do
this it just takes a long time and gets the snowball does get bigger when you
get more people on and it just rolls and rolls and gets bigger and bigger a small
thing on that which I did notice were a collaborative playlists this is a big
differentiation when it comes to spotify and deezer Spotify has collaborative
playlists so I can start a playlist clicking on to be collaborative and my
friends or even people I don't know can collaborate on this playlist and let's
say this playlist is my top 30 best songs well we agreed to have only 30
songs into playlists and maybe there's three friends on the playlist they each
put 10 songs in a week new songs that you haven't heard before so you're
collaborating on a playlist you're getting to listen to new music you
haven't look listen to you before it's it and it's a huge feature inside
Spotify that Deezer doesn't have there is no such thing as collaborative
playlists' there our editorial playlists and algorithmic clueless in Deezer but
they don't have the collaborative playlists I'm sure that's on the radar
and I'm sure they're trying to build something around that because it's a big
differentiation in choosing a platform an amusing streaming service that's it
for the category of social and network effects and there's a clear winner here
for me I'm gonna crown the Spotify as the winner okay so let's get onto the
fourth category which is pricing pretty simple here pretty basic and pretty much
the same thing for each platform each offer a free platform so zero dollars a
month all for free he just sign up with your email the only thing there it's
ad-supported so you're gonna have to listen to ads and you're gonna be
limited to the number of songs you can skip so that's just how it is when it
comes to music streaming services I think most if not all music streaming
services follow this type of business model where they give you this free
platform and you just have to listen to ads so you want to take away those ads
you can sign up for premium there is about a one month free trial for each
the cost does vary depending on what country you're in but in general it's
about ten dollars a month that's ten dollars u.s. a month that you pay for
Deezer or Spotify thing you have don't have any
ads you don't have any unlimited skips you can you could just go crazy listen
to tons of music download music as much as you want okay the last thing I want
to mention is artists it's how do you each platform treat artists and I like
to put this as a main category because it's true like we're listening to music
from artists that are making these songs and they need to get paid as well prior
to any of the music streaming services artists would just sell CDs and the
artists would make the money from the CD now you can have a music streaming
service and the company makes the money from the song not the artists the
companies do pay out artists for streams but it is very minimal and hardly any
type any musician can really make a living off of streaming unless they're
in the millions of streams and if you're in the millions of streams you're likely
a celebrity so okay let's talk about how Spotify pays out
their artists now this does change quite a lot because right now in the music
industry there is a lot of debate on how songwriters are paid per stream to date
though Spotify pays about 0.0038
cents per stream so if you go on my Spotify profile right now I'm Charles
cling you can stream a song and I'll be paid 0.0038 cents when it comes to
Deezer the current payout stream for a Deezer artist would be zero zero point
zero zero five six so not a lot of money but still higher than Spotify in a scale
that can make a bit of a difference Apple music is even higher title is that
one of the best payouts and then Amazon music is one of the lowest payouts
actually Google kind of follows just under Apple music so that's a big part
of how artists make money nowadays so I like to put that as a main category so
you kind of know okay what platform is treating their artists best when it
comes to spotify and deezer Deezer pays their artists more than Spotify
that's it for the category of artists and there's a clear winner here for me
because I am an artist as well and I do have my music on Deezer I also have my
music on Spotify you can go there and stream it if you want but clear winner
there for me Deezer let me know what you think in this video I want to hear a
debate I want to hear comments I want to know what you're using Spotify Apple
music Deezer are you looking to choose between one or the other put your
comments and below I'll get back to them for sure I reply to every single comment
so let's have a discussion in the comments below
punch the subscribe button if you're new here and give it a thumbs up to this
video it does help with the YouTube algorithm I'm an artist myself so every
stream as you know goes the mile extra so I'll leave a couple links to my music
in the description below and I'll see you in the next video