- When putting together a logo design proposal document,
one of the most crucial things we can do
is include in-situ visuals,
because they help us demonstrate to a client
a logo working in real life instances.
Here I am in Illustrator,
and this is a typical logo proposal document
I will put together for a client.
Now, as part of my proposal document,
I will often include in-situ visuals.
For this project,
I'm working on a logo design for a music festival.
And at the end of the document,
you can see I have a few pages
showing how the logo can be used in a series of visuals.
One in particular
shows how the logo can be used on T-shirts.
For many logo design projects,
I could imagine a logo would be used
in a fun format like this,
which would be great to show in a proposal document.
In this video,
I'm going to show you
some really cool T-shirt templates you could invest in
to show off your logo design in a fun instance.
So, let's get into it.
(studious electronic music)
So here I am with my logo design process checklist.
Once we have created our logo designs
and we have checked each task,
we can now move into step one in phase four.
So the first step in the present logo designs phase
is place logo into in-situ visual examples.
Now using in-situ visuals like this in your proposal
can really bring your design to life and wow your client.
Now, it can be time-consuming and difficult
to take perfect photos and build in-situ visuals ourselves.
Especially if you're on a project
with a tight budget or timeline.
You may want to spend more time
on other parts of the process.
One method to save time is to invest in in-situ mockups.
A small investment in a mockup template
can save you hours of work,
which will ultimately save you money.
For these in-situ visuals,
I'm going to use some mockup templates
from some really cool T-shirt packs.
So here I am back in my proposal document,
and these are some images I have generated
using some really cool T-shirt templates.
Here I'm showing potential colorways
and how the logo could be used dynamically,
as part of a range of cool T-shirt designs,
for location-specific merchandise.
I particularly like the woman and the man template,
because this gives you an option to place an image
in the background.
So you can really get a good feel of the context.
So the templates I used for these
are the Chromatees mockup T-shirts,
the woman's T-shirt with cap mockup,
and the men's V-neck T-shirt mockup,
which I got over on Design Cuts.
Now these are some really cool templates.
The Chromatees mockup T-shirts
comes with 21 different scenes, for a good closeup example.
And the woman's T-shirt mockup,
and the men's T-shirt mockup,
offer the ability to not only customize the T-shirt,
but to place an image in the background.
If you want to take a closer look at the details,
the specifications, and invest in these templates,
you can find the links in the free index course PDF
that accompanies this course,
and in the info section of this video.
Links are in the description.
So here I am in Photoshop,
looking at the first page I used in my proposal document.
For my first page, I just used two images
from the Chromatees mockup T-shirt pack.
So let's take a look at how I did this.
So here I am in Adobe Bridge,
looking at the contents
of the Chromatees mockup T-shirt pack.
Once you have purchased the pack, you will find the folder
includes a good range of T-shirt compositions.
21, in fact,
which you can quickly open in Photoshop
and drop your design into.
So one that stood out to me was the stack of T-shirts.
My logo design is for a music festival
that happens in four different locations.
Looking at my proposal doc,
I have considered a logo for each location.
So this example in particular
is going to allow me to show the full colors
that could be used.
So I'll start with this one.
So with the template open, the first thing you can see
is the colored squares in the top left.
This makes it really easy
to change the colors of the template.
So I'll right-click on the first color and select the layer.
Over in the Layers panel,
I'll double-click on the smart object,
and here we have a solid adjustment layer we can change.
So back in my proposal doc, I'll start with my blue color.
With it selected, I'll double-click into the Fill option
to select the hex code value.
And I'll copy that.
And back into Photoshop,
I'll double-click on the adjustment layer,
paste in the hex code, close and Save,
and back in the main template
the top T-shirt color is now set to blue.
Easy.
So now I just want to change the color of the T-shirt below.
So using the same technique as earlier,
I'll right-click on the second square
to select the right layer.
I'll double-click to open the smart object.
Back into Illustrator, I'll choose my next color,
In this case, the magenta.
With it selected I'll double-click into the Fill option
to select the hex code.
I'll copy that back into Photoshop.
I'll double-click on the adjustment layer,
paste in the hex code, close and save,
and back in the main template,
the next T-shirt color is set to my new magenta color.
Easy.
So I'll do do this two more times
until my third and fourth T-shirt has the right color.
So now I can show the variety of color applications.
But I'm not really liking the background color.
So I'll change this to a purple color
similar to my color palette.
Now all that's left to do is drop in the artwork.
So for the top T-shirt,
I want this one to be for the LA Festival location.
So back into my proposal doc,
I'll select the LA logo on blue.
Back into the template,
I'll click into the design layer at the top.
Paste in the artwork, scale and position, close and save.
And that's nicely set on top, perfect.
Now this template also comes with the label, too.
So back into my proposal doc,
for the label, I'm going to use the master colorway.
So I'll select the emblem.
Back into the template,
I'll click into the tag layer at the top.
Paste in the artwork, scale and position, close and save.
And that's nicely set on top.
This will make a perfect in-situ visual
to help show how the logo and colors can be used.
So back to my proposal doc,
you can see that as well as using this image,
I also used a single T-shirt showing another colorway,
and use of the logo.
So back in the Chromatees mockup template pack,
this is the second template, which when opened
works exactly the same as the first.
In this instance,
I'll simply edit the colors, drop in my specific artwork,
keep a gray background, and copy both images into one page
to include in my proposal document.
So that is the first template I used
which I would recommend you use,
not only to save you loads of time,
but to make your proposal document look awesome.
21 different scenes there.
So loads of value.
If you want to take a closer look
at the details, specifications, and invest in this template,
you can find the link in the free index PDF
that accompanies this course,
and in the Info section of the video.
Links are in the description.
So back into my proposal doc.
On the next page,
I'm showing T-shirts again, but in a different way.
The previous page was good to show them close up.
But next I want to show them
working more in a festival context.
Now these are two separate templates,
but do work in much the same way.
So let's take a look at how I did this.
So once you have purchased the file,
inside you will find one Photoshop file.
With the woman template open,
over in the Layers panel
we can see that we can actually edit the pants,
the T-shirt, and the cap, which is pretty cool.
So clicking into the Smart Objects layer on the left,
I was able to paste in a logo design
and change the T-shirt color easily.
Also, I was able to change the cap color,
and paste in a design to match the outfit.
Now, where this mockup is really cool
is where you can paste in a background.
So at the bottom of the layers,
you can turn off the shadow and lighting,
and paste in an image.
So here I'm on Unsplash,
And I found this nice image by Brandon Bynum
of a festival scene.
Once I've downloaded the image,
I'll paste it into the background and use the free transform
to blow it up and position it in the background,
so it looks just right.
Then I'll come up to Filter,
Blur, and hit Gaussian Blur,
and add a subtle blur so it puts the girl in focus.
Perfect.
Now we can see the design working in situ,
which is going to work well for my proposal.
Now, if you don't want a landscape background,
you can use a wall instead.
So here I am on Unsplash again,
and this time I found a nice background wall
by Bernard Hermant.
So back into the template,
I can turn back on the light and shadow layers,
and paste the wall image at the bottom, scale up, position,
and that's looking really cool.
So, the men's template works exactly the same.
With it open, all you have to do
is simply change the smart object,
turn off the shadow and lighting layer,
and paste in your background image and apply the blur.
For this one, I used another image by Brandon Bynum,
which works perfectly for my visual.
So using these templates,
I am able to show how the logo could work on T-shirts,
and how it would work at the music festival.
Here I'm showing potential colorways
and how the logo could be used dynamically,
as part of a range of color T-shirt designs,
for location-specific merchandise.
So those are some other templates I used,
which I would recommend not only to save you loads of time,
but to show your design working really well in context.
If you want to take a closer look at the details,
the specifications, and invest in these templates,
you can find the links in the free index PDF document
that accompanies this course,
and in the info section of the video.
Links are in the description.
So when putting together your proposal document,
consider using appropriate in-situ visuals,
as this can really help sell your design
and convince a client of its merits.
So back in my proposal document,
another really cool in-situ visual I have used,
is to show how the logo can be used
in a festival event itself, on a flag.
In the next video,
I'm going to show you a really cool flag template
you can invest in, to show off your logo design.
So see you in the next video.
(pleasant electronic music)