Hey, guys, it's Ginny Silver, and today I'm gonna talk
to those of you who have new small businesses.
If you just started a small business and you
have little to no customers, clients or sales.
Yet it can be extremely offputting for clients and
customers to see a brand new business with little
to no credibility, no reviews online, and no way
to actually trust that company or service provider.
This can make getting your
first few sales extremely difficult.
So I want to talk to you today about a
few things that you can do in order to convey
that level of professionalism that gets new clients and customers
to trust and buy from a brand new business.
First off, I want to let you know
that today's video is sponsored by Taylor Brands.
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And with that being said, that brings me to
my first tip on getting that level of trust
and professionalism established in your brand new business.
Number one is creating a brand for your business.
Branding your business is much more
than just creating a fancy logo.
It means that you are creating an overall
identity for your business or services that customers
can recognize that they grow to trust and
encompasses the overall feeling of what you want
customers and clients to get from your business.
Now, a strong brand speaks
directly to your target clients.
A brand resonates with your target clients to the point
where they not only identify with wanting to purchase from
you or become a client of yours, but they also
will begin to recognize the content that you put out
as being branded for your company, and the more they
see that brand put in front of them, the more
recognizable it is, the greater the level of trust is
that they develop and eventually that trust is what leads
to a sale brand of a business is the entire
experience that a customer or client has with that business.
When you first go about defining your brand,
you need to first imagine your target client
who they are, what they value, their price
points, the services that they need.
But most importantly, the problem that
they are trying to solve.
Once you have identified your target
clients, then you're able to model
your branding surrounding that client visually.
Your brand should convey a strong message to
your customers the second that they see it.
Everything from your business name to the colors that
you incorporate to the logo and way that things
are set up should all encompass what your target
client would want to see online.
The next piece of the branding puzzle for your
business is not just focused on aesthetics, but also
focus on the customer experience everything from how user
friendly your online website is, to which social media
platforms you choose to incorporate, to how you communicate
in your writing, on product descriptions, in social media,
posts, in email newsletters, etc.
For all convey different things about your brand, which leads
me to my next point that in order to establish
trust with potential customers and clients, you need to have
a consistent web presence that means across the board, your
website, your blog, your social media channels, and anywhere else
where you appear online, they will, in most cases, research
around the Internet and see what else they can find
out about you.
If nothing else comes up or if something extremely outdated
or inconsistent with your brand comes up, then it can
negatively impact your business and lose that client scour the
Internet for your business name, and if applicable, if it
does tie into your business your personal name and see
what comes up, how many of those things that came
up are actually on par with your brand, everything that
does not align for your brand that was easily searchable
and that you have control in editing.
Make sure that you either alter
it online or pull it down.
Now, oftentimes when individuals are self employed sole
proprietors or they're just starting their own business,
they may not realize that a lot of
their personal information is tied to their business
and easily found online.
I don't realize that if you register your business
with your home address as a homebased business, which
is perfectly fine that it then is on public
record as being the location of a business.
This public record is published and is
available for anyone who searches for it.
So oftentimes your home address on
Google Maps may show up. Now.
This is not something that most people want
to have readily available, depending on the type
of business or service that you provide.
So my next step is to
obtain professional business Identifiers if needed.
You may want to obtain a business address, a
business phone number, and an employer identification number.
If you're not someone who plans on obtaining a
physical brick and mortar store or an actual office,
you can obtain a virtual business address.
Virtual address allows you to do is to register your
business based on an address that you pay to use.
The virtual address is essentially a
mailbox inside of a larger business
that specializes in virtual addresses.
They receive your mail, and because they are
an actual brick and mortar location, they are
acceptable in most cities, counties, and States as
your business address on your licenses, permits, etc.
Next, you can easily obtain a business phone number
by applying for a Google Voice phone number and
then linking that to your personal phone number.
That way, you will have a completely separate
phone number than your personal number, and all
of your business calls will be automatically sent
to your actual personal phone.
Lastly, obtaining an Ein number, which is fast and
free to obtain, allows you to then use that
Ein number on official documentation and government forms, as
opposed to using your Social Security number.
My next suggestion is that you gather reviews.
Now, the point of this whole video is to tell
you how to get clients and customers when you don't
have any experience and you are a new business.
So who do you gather the reviews from?
Look at it as marketing budget.
If you are able to provide your products
or services for either friends or family members
or potential clients who are interested in your
services for free or at a discounted rate.
As long as they agree to leave you a
review, then you will be able to invest that
time in exchange for receiving an honest review.
Those reviews can then be posted on third
party sites, which your potential new clients and
customers will be able to read and establish
a basic level of trust in your business.
Why do I recommend third party sites?
Because anyone can write anything on their own website.
In general, clients and customers tend to resort to
Google searches and third party review websites in order
to build up that level of trust.
Lastly, I want to recommend that you conduct
your meetings and consultations in professional spaces only.
No coffee shops, no environments where you do not
have complete control over the circumstances to reach the
point where a client wants to speak with you
in person regarding your services and a consultation is
something that you provide or you're providing meetings along
the way, those meetings that need to be consistent
with your brand.
You cannot host a branded experience if
you have no control over the environment.
Now, that's not to say that you should invest a
great deal of money in an office space for yourself.
Now, if you're someone that will not have
a dedicated office space, but you do need
to meet in person with clients and customers.
There are several different places where you
can locate and book local professional spaces
in which you can hold those meetings.
Now, some of you may be holding your meetings and
consultations virtually, which will mean that you then need to
curate the space lighting and look of your video.
So I want you to watch the video link
down below on exactly how to do that.
Okay, guys, I hope that was helpful.
I want to give you a reminder to click
that link in the video description down below in
order to receive 30% off with Taylor Brands.