toyota is one of the best and most admired brands worldwide this brand is trusted because it's
reliable and durable and of course its affordable prices it has even said toyota vehicles could
operate effectively without engine oil for years at one point the top gear crew purposely tried
to destroy a toyota hilux they did everything they could think of they drowned the high locks
ran it into a tree used a wrecking ball to give it a good beating they dropped a caravan on it burnt
it and it was still running even after they placed it on top of a building and then demolished it
do we need to say any more statistics will prove that over 80 percent of the toyota
sold from 20 years ago are still on the road today this is because toyota is very
well built that is why you can find a toyota almost anywhere in the world you will go to
today we explore the secret behind toyota's great success and some need to know about
this empire stick around you will not be disappointed toyota is a history maker
in 1867 a boy sakichi toyoda in kosai city would change the automobile game forever
this boy had a great desire to create a better life for his mother and inspired by many self-help
books by the inventor of motorized textile machinery he sought to develop a self-powered
machine to make his mother's textile weaving easier in 1898 he patented the toyota power loom
a textile machine that uses one horsepower oil motor and japan's first power loom this machine's
ability to manufacture quality cotton gave the power loom the attention and accreditation it
deserved which was the start of something revolutionary here is the rest of the story
toyota was inspired by foreign countries
in may of 1986 a well-known businessman came up with a toyota loom company in a joint stock
venture agreement after a significant recession in japan in 1910 sakichi toyoda came up with
a brilliant idea and took refuge in the technological advancements in automobiles
that he discovered after a trip to the united states and europe with his newfound inspiration
he started a new company when he returned to japan with his son kichiro the new company's
name was still toyota spinning and weaving but automobile's advancement he saw was always in mind
toyota took a gamble
in 1929 sakichi toyota gave his son 1 million yen after selling the rights to powered weaving
machine this lump sum amount was given under the condition that his son would create japan's
very own automobile company this promised to his father in the japanese government incentive for
entrepreneurs to develop a japanese car was enough to give kichiro the whole motivation with path
the prototype of a toyota motor car was released in 1932 rolling out its first production line in
1935. that is how toyota automatic looms started producing automobiles officially
becoming a toyota motor company in 1937. toyota may be the oldest family business ever
the toyota brand is the full definition of the term family business every chief executive officer
of toyota has been a direct descendant of the toyota family even its current ceo akio toyota too
the worldwide brand not only drew a significant focus on japan but also to their family name
so forget about nepotism this will not affect the toyota family at all
toyota or toyota in japanese toyota's name translates to fertile rice paddies
making even more sense of them placing their family name on the loom business venture
the name was eventually changed however to appeal to a broader overseas market considering public
involvement the company ran a logo competition in september 1936 and received over 27 000 entries
of these many entries the company chose the japanese writing for the word toyota
in a circle they eventually rolled back to branding the toyota instead of toyota considering
influences of their japanese culture and making sure it was included toyota's very first car
what would a presentation about toyota be without showing you toyota's very first car
the parent company for toyota group is the toyota motor corporation
and in 2008 it passed general motors to become the world's largest automobile manufacturer
even though the very first car was released back in 1936
the first car they produced was a model a a sedan with only 100 units built that year this four-door
3.4 liters inline-six petrol engine produced 62 horsepower and had a three speed manual gearbox
this toyota model aa paved the way for the 1936 toyota model a b phaeton also released in 1936 the
first ever toyota car is now in a private vehicle collection at the loman museum in netherlands
toyota production rate toyota is production even more impressive than the type of vehicles it
produces is the company's production rate toyota keeps exceeding expectations with its reputation
and consistency on its side since they are so trustworthy to their customers they must be even
more so to its production line toyota can produce over 10 million automobiles in a single year you
heard correctly 10 million vehicles and toyota was the first automobile company to make such numbers
putting a figure to toyota's production success makes the company even more interesting
since the g1 truck's production back in 1935
until the end of 2011 toyota produced approximately 195.7 million vehicles one
can only wonder how much they have added to that number in the past nine years from 2011 to 2020.
toyota holds the best selling record toyota corolla by far the best selling toyota ever
hey what's a corolla a new car a new low-priced economy car
from toyota the corolla has manufactured and sold over 40 million units all over the world
making the toyota corolla one of the best selling vehicles ever made
toyota also leads in revenue in only one year the company earned 260 billion dollars
topping honda and nissan big time since nissan and honda are toyota's biggest
competitors in the region it is good that the company continues to do far better than then
toyota has been named world's best selling and favorite vehicle since as far back as 1966.
statistics have shown the company sold over 10.4 million vehicles in 2017. 10.6 million
vehicles in 2018 and 10.7 million vehicles in 2019 right before the pandemic struck globally
this steady and significant growth shows the company only getting better over time
something many organizations can only see as wishful thinking many do not know that the
luxury mark lexus also belongs to the toyota company the company manufactures designs and
sells under a number of names for those that are investment minded toyota's market value
outshines unilever mcdonald's and netflix toyota the great job creator
with a strong product line and booming revenue comes a boost in the workforce and labor market
automakers from japan have injected over 51 billion dollars in the united states
this is in manufacturing expenses alone from 2011 to 2018 there was a 29
increase in direct employment in the united states at this japanese automobile company
the job count for employees in the us-based plants alone is over 94 000 jobs this adds
to over 1.6 million in indirect jobs for dealerships and suppliers in the united states
without a doubt toyota has impacted families and lives worldwide too
toyota resurrection of course every business has its ups and downs the great toyota brand
is no different after the second world war the company was at the peak of bankruptcy
the company was to either accept defeat or use what was happening to its advantage
they produced over 300 trucks in june 1950 at the beginning of the korean wars the united states too
purchased 5 000 vehicles from the company which saved them from bankruptcy toyota's real
establishment took place from the 1970s and 1980s as the demand for automobiles changed persons were
looking for reliable good quality and convenience vehicles and this was what toyota provided by this
time the company was known as a technology leader introducing innovations like hybrid and prius
this was particularly important leading to the environmentally friendly and technological age
that was right ahead today's video is full of rich content about the world famous company
toyota we sure hope you enjoyed the video and will like share and subscribe to get
more awesome content it is always a pleasure talking with you guys see you in the next video
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