Hey! Welcome back. Hey, we just had our third channel hit 100,000
subscribers. So, we got our silver play button for the third time. And in this
video, I'm going to talk about a 4 ingredient formula that if you follow
you can achieve the same thing. We've done that on all 3 of these channels
that have now hit 100,000 subscribers. And by the way, I'm in a very,
very beautiful place. Alright, I'm going to head down to the beach and I'll share
with you what these 4 ingredients are.
Now, 100,000 subscribers is a big accomplishment. And most recently, I'm
real excited to talk about the Live On Purpose TV channel. You can go check it
out. Live On Purpose TV with Dr. Paul Jenkins. We just crossed 100,000
subscribers. And we followed a formula, alright? We followed a 4-
ingredient formula. We've done it for the last 2 years. So it's taking us 2
years to get to this point. And I'm confident that if you follow
this 4-ingredient formula for the next 2 years, you'll have 100,000
subscribers as well. Ingredient number one is you've gotta do keyword
research before filming. So let me explain what that means. When you have a
topic that you want to film about, you can't just make a video on that topic
and then do SEO afterwards. I mean so many times, people come to me and say, "Hey,
I've got so much content. I've already filmed. It's already on YouTube. Can you
help me SEO these videos?' And the reality is 99% of the time, there's nothing
you can do. You can't SEO videos. Let's say that there is a video on your
channel where you shared a great remedy of getting rid of a sore throat, okay? But
then I do a keyword research and I find "Ooh! Here's a really good title.
We should title the video how to get rid of strep throat without antibiotics." Now,
in my sore throat video that I talk about why not antibiotics that I actually
talked specifically about strep throat, you know, did I use that language? And the
answer is no. So, I can't just go in and change the title of my video to how to
get rid of strep throat without antibiotics, right? So, I had to do the
keyword research first and find that title. That's what I mean by doing
keyword research before filming. Now, on this channel, got another video where I
talk about my Leafs strategy. I'll link to it right up above there. Go ahead and
click on that after this one so you can learn all about how to do that keyword
research before filming. And here's the great news. In that video, you'll learn my
tree analogy and it really simplifies things. You'll learn that it's really
easy not complicated not overwhelming. Because SEO search into optimization in
the past. Let's be frank. It was overwhelming there's a lot to do and it
even stressed me out. But in that video, I show you a simple tool that you can use
and it just does everything for you. As long as you understand the strategy and
that's what the video is all about. Okay, now let's talk about ingredient number
2. You want your videos to be 10 to 12 minutes in length.
Now, I get mixed reactions when I share that number with people because 10 to 12
minutes. Can seem long or sometimes it's not enough time to really say what you
want to say. Well, let's talk about the latter first and then we'll go into is
it too long. So, 10 to 12 minutes. If you think that it's not long enough, if
you do keyword research before filming, your topics are so specific that you're
only talking about one little aspect. But you're going into great depth, you're
giving tremendous amount of value. In 10 to 12 minutes I found to be a great
length for this type of video. Now, if you're like most people and you feel
that a 10 to 12 minute episode is quite long, that comes from advertising, right?
In a commercial or a promo video, people have such short attention spans. You're
pitching them, right? You're giving them a sales pitch. And so, you've really got to
work hard to keep people's attention. OOP! There's a piece of litter that washed up
on shore. Want to make sure it doesn't wash away again. Just picked it up a bit
higher. So again, with an ad, you've really got to keep people's attention. You know
Super Bowl commercials are 30 to 60 seconds. The people are paying millions
of dollars for that time. And it makes sense to pack in as much information and
to do be as exciting and entertaining as possible in the shortest amount of time.
If you go 3 minutes for a commercial, I can understand why that would seem
long because you've tried to keep people's attention that whole time when
they know that they're being sold to. But on YouTube, this is different. People are
expecting to have a 10 to 12 minutes experience with each episode. That's kind
of the norm on YouTube. And with a how-to video, they're there to learn. They know
that they're not being pitched to and they're willing to give you more time so
they can really learn what you have to share. Now, another reason why 10 to 12
minutes is great is because YouTube can show an ad every 10 minutes. So, if you
have a 10 minute episode, they can show an ad before and right after your
episode is done. And the more you work to help YouTube succeed, the more YouTube
will work to help you succeed and send more traffic your way. Okay, ingredient
number 3 is you want to have an average view duration of 45% or
higher. This means your content needs to be good. People want to watch it, right?
Now, because you're an expert, you're showing your expertise, you're really
giving value; that's actually not typically a problem. Your content is
going to be valuable because we're giving away great advice.
Some people have a challenge in that they give away their secret right at the
beginning of the episode. In the example of how to get rid of strep throat
without antibiotics, if I start it out and say, "Okay, well here's the remedy. You
want to use garlic, honey and cayenne pepper." Well then why are
people going to want to watch the rest of the episode, right? Let me show you how I
would start the content of that episode to get people to watch for an entire 10
minutes. Okay. So, it would go something like this:
"First, I'm going to talk about why not antibiotics. And there's several reasons
why not. So, we're going to start the discussion there. Then there are 3
ingredients that I'm going to share with you. You probably have these ingredients
in your kitchen. I'll explain each one and why it's helpful in getting rid of
strep throat. After that, I'll show you how to mix this together. Right there in
your kitchen we'll talk about how often you need to take it. And then I'll wrap
this video up with the story sharing the experience that my young son had when he
had a fever and he had a sore throat and how this was the perfect remedy for him."
So, do you see what I did there? I basically said, "Okay, here's what I'm
going to talk about first then here's what I'm going to talk about second. Here's what
we're going to talk about third and the second last thing. I'm going to talk
about. And finally I'm going to wrap up the video with this." When you do that, it lets
people know that there's value in this whole video and they'll watch all the
way to the end. I found that this ingredient is critical because there are
channels that I've seen that have followed all 4 ingredients that I'm
sharing with you but they left this one out. And they only had an average watch
time of a minute or a minute and half on each episode. And while their channel did
grow, they didn't have the exponential growth that you'll get by following this
formula and I'll talk about that before what happens at the 4-month mark. I'll
talk about that spike in just a moment. Let's talk about ingredient number 4
first. So, ingredient number 4, you might want to sit down for this one. Okay?
You might need to prepare yourself because this is a big one. At least it
might seem that way at first. Ingredient number 4 is you want to launch and
post 5 YouTube episodes per week, okay? Is that a lot? For me, I'm producing 13
YouTube channels. And to do 5 episodes a week on all these channels, we had to
figure out a way to do that efficiently. When we film, we filmed 20 episodes in a
day. So, what that means is we only have to film once every 4
weeks. This is a cool rock. Coral, I should say. Now, when you're posting 5
episodes per week, know that the first 4 months are going to seem really boring/
You'll post an episode and it might get 10 or 15 views in the first week and you
think, "Man, I'm working so hard for such little results." Just know that this is
normal, okay? You'll be 3 months in and still be wondering, when is this
going to explode? Well, the explosion happens right at the
4-month mark. When you get 3 months in and you're starting to feel
discouraged (because it happens), I recommend that instead of looking at
individual videos and saying "Oh, wow!" This video had 10 views." Or
"Oh, wow. This video had 25 views." Look at the views that the channel is having on a
daily basis, okay? All the videos that you've created up until that point
collectively. And you'll see, "Okay, on this day, I had 30 views. Now, I'm
averaging 35 views a day. Oh! now, I'm averaging 40 views a day.
Oh! Now, I'm averaging 45. Now, I'm averaging 50." When you see the growth
like that, you start to see the gradual momentum building. If you have all 4
of these ingredients in place and something happens at the 4-month mark,
I don't know why. I've just discovered it and I've experienced it every time on
many channels. There is not one exception. Every channel that's followed these 4
ingredients at that 4-month mark, they have a spike. And a spike looks like, "Okay,
I've been averaging a hundred views a day. Now, I just had 100,000 views in a
day." Yeah. And then a few weeks later, oh, wow! 15,000 views in a day. It
will really happen at that 4-month mark. And if you want to get to 100,000
subscribers, you need spikes like that and you needed to stay
consistent with these 4 ingredients on the Live On Purpose TV channel, it
took us 2 years. On the Kris Krohn Channel, we started out with only 3
of the ingredients. We were only posting one episode per week. And after 2 and a
half years, we then decided to go 5 episodes per week. 4 months later, we
had a spike. And a year later, we hit 100,000 subscribers. So, really
it was 3 and a half years on that channel. So, if you're serious about
getting to 100,000 subscribers then the next video that you
need to watch is my leaf strategy video. I'll link to it right up there or
somewhere on this screen. Watch that video next and you can start
that today. And when you post a video to YouTube, it will rank on you
on that day. This is how real that strategy is.
does that sound like something