Color and Aggressiveness Which Color of Clothing Makes A Man Appear Most Aggressive
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Hi!
I'm Antonio Centeno.
I'm the founder of Real Men Real Style.
Today, gentlemen, we're going to be talking about color and aggressiveness.
Which color do you think, when a man wears it, he's going to appear more aggressive?
This is based off a 2013 study that was done over in the Czech Republic.
It appeared in the Studia Psychologica.
Sorry, it's one of those Italian journals.
The point is they went out there, they did the research, and they came to a very clear
conclusion, and that is that there is a color that you could wear and you're going to be
perceived as more aggressive.
Why is this important?
Well, let's think that you're wanting to send that message of aggression or you're wanting
to minimize it.
The key is you want to be able to control your presentation, your image in any situation,
and that’s what I shoot for here in Real Men Real Style.
Now, before we get into these, guys, I'm going to ask you to subscribe to my YouTube channel.
That way, these videos come right to you.
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me know in the comments down below.
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I'm trying to bring in a bit more science, trying to bring in a bit more history, and
I'm bringing in my experience as a custom clothier having helped thousands of men craft
their wardrobes so that I can give you better advise so you can dress better and you can
use clothing to get what you want out of life.
Okay, guys, so getting back to that 2013 study, what color is it?
Straight up, it's black.
They found that the color black, whenever a man wears it, he's almost always going to
be perceived as aggressive -- in some cases, really aggressive.
So what they did is they took a man and a woman and they put them on -- they took about
500 students.
They showed them these pictures and they gave them a few things that they had to presume.
One of them, they said that you're looking at a violent criminal.
Another one, you're looking at a possible applicant for I think some type of law position
with the state prosecutor.
Basically, one of them was a bit more prestigious, the other one was considered to be aggressive.
They put them and they just manipulated this with a computer, their outfits, and they went
from being black to being gray.
Now, the reason they had the different things that they were saying is they wanted to see
does it affect how a person is respected.
I would naturally think that the darker color you wear, the more respectable you're going
to be.
I would have guessed that if you're wearing a darker color, you're going to be perceived
as being more aggressive.
Now, what they did find is yes, for men, the darker color, the black, was consistently
perceived as being more aggressive.
Every time a guy was in black, he was always seen as more aggressive especially if we were
told that he's a violent criminal.
And even when they didn’t say anything, he was slightly seen as more aggressive.
Now, what's interesting is the respect level.
It didn’t really change whether it's gray, whether it's black.
It's the same level of respect.
So what can we pull from this information?
Well, I am going to say that be aware that if you're wearing a black sweater, wearing
a black suit, you are going to be sending off a message, a signal especially as a man
that you are more aggressive, and that may not be something -- if you're wanting to work
with a group and you want them to open up to you, let's say you're a counselor or you're
in the Court of Law and you're going to be going in and trying to plead your case, do
you want to look aggressive especially if you're being accused of being aggressive?
So make sure that you're controlling the message.
Now, you may say, "Antonio, I want to be respected."
Then wear a gray suit.
Maybe wear a dark blue suit.
Wear something though that isn't going to send that message of aggression.
Now, on the other hand, if you're a football coach or you've got a sports team and you
want them to be a bit more aggressive, well, maybe you want to get a black color for the
team and they're going to come off as a bit more aggressive.
If you think about it, the Oakland Raiders, doesn’t that make sense?
They've always had this feeling of being a very aggressive team.
I've always thought that it did have to do with their colors and here we've got some
science that backs that up.
So guys, let me know what you think of this video, if you enjoyed it.
Go check out the article over at Real Men Real Style.
I go into it a lot more over there and I'll link over to the research.
Hopefully you enjoyed this.
See you in the next video.
Take care.
Bye.
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