From SwissWatchExpo…
Spotlight On: The Cartier Tank, and the iconic women who love it.
Created in 1917, the Cartier Tank’s classic design has remained practically intact for
an entire century.
Almost aggressively spare yet very refined, the ambiguity of the Cartier Tank endeared
it to both men and women.
Thus, it earned it a reputation as the watch to wear of the 20th Century.
No other watch has graced the wrists of as many royals, leaders, and icons.
But for now, let’s focus on the ladies.
Jackie.
Diana.
Michelle.
Angelina.
The Cartier Tank has graced the wrists of the world’s most influential and most iconic
women.
Let’s take a closer look at the models of the Cartier Tank that they so love.
The late Lady Diana, Princess of Wales, was known for her charisma, charitable spirit,
and enduring style.
She wore the Tank Francaise which shows her love for simple but fine jewelry.
She often wore the 18k yellow gold piece during public appearances after she left the Buckingham
Palace.
It was a gift from her father, John Spencer, which makes it particularly sentimental.
The angular case and integrated bracelet of the Tank Francaise was inspired by caterpillar
tracks of the world war II Tanks – which nobody would have known, with its pristine
and refined looks.
Another lady of impeccable taste was the late First Lady Jackie Kennedy.
She too wore a sentimental Cartier Tank, this time, a Classic model, gifted to her by her
brother-in-law.
The 18k yellow gold piece came with an alligator strap and was always seen on her wrist in
the 1970’s.
It was among her undisputed signature accessories, and she often wore it even at a much later
stage in her life.
It must be noted that both JFK and Jackie wore the same style of Cartier Tank.
That made it so appealing to people of high status, even with its utilitarian simplicity.
From one first lady to another, here’s Michelle Obama, wearing her stainless steel Cartier
Tank Francaise in her official White House photo.
Known for her no-nonsense principles and laidback but professional personal style, the silvered
dial and stainless steel model suits her quite well.
Tasteful and luxurious, without being ostentatious, the Tank Francaise in steel was made to cater
to women with understated but impeccable taste.
It was the first Tank that was available in all-steel construction.
The Cartier Tank not only won the hearts of royals and first ladies, but of strong female
Hollywood role models, such as Angelina Jolie.
The actress, director and humanitarian wears a Tank Louis.
Designed by Louis Cartier himself, the Tank Louis has everything that makes a Cartier,
a Cartier.
Such as, the signature dial with black roman numerals, sword shaped blued steel hands,
and Cartier signature.
The versatile watch wears well with business attires or more casual ensembles, as seen
on Angelina Jolie herself.
No wonder she owns several models of the Tank Louis. So, which Cartier Tank would you like to wear? Tell us in the comments section!
That the Cartier Tank is the choice of female icons and role models says so much. But its
100 years of almost uninterrupted design says so much more.
With a classic design and illustrious history, the Cartier Tank is primed to enjoy many more
years of popularity.