ROGER ZIMMERMAN: So the first step is actually to upload
your audio and video files that are
in English using our default service transcription
and captioning.
Or if you already have a transcript for your content,
you can use our transcript alignment service
to create the time-synchronized captions and transcript
in English.
So using either of these options will
create the core transcript in English that will later
be submitted to Gengo.
If you don't know what the alignment service is,
you can learn a little bit more about that directly
from either your 3Play Media account
or from the 3Play Media website, www.3playmedia.com.
DAVID ZYLBER: Great.
Let's actually hop out and show people
what it really looks like.
ROGER ZIMMERMAN: Once your content is transcribed
in English and the file's complete,
what you're going to want to do is set up the translation
profile.
And basically, the translation profile
is key to the success of your translation.
It aims to provide context around your content
by clearly communicating to the translator what
your business is all about, the voice of your brand,
and the style in which you'd like
to communicate to customers.
As you guys can see right here on the screen,
we're looking at the translation profile.
So once it's been transcribed or aligned,
you can then submit the completed transcript
for translation.
Before submitting your first request,
if you haven't done so already, you'll
get a prompt to set up the translation profile.
I was actually wondering, Adam, how does the translation
profile improve the quality of the translation?
ADAM EMSLEY: Sure.
Yeah, the translation profile is really
important for our translators to have enough information about
what's being sent to them.
So on the transition profile that you provide there,
there's some information about the business, which
is just a high overview and an introduction
to the translators.
Then you want to describe the audience.
And this really helps the translator
get in the frame of mind of the end user.
But the most important part is describing the voice.
And if a translator has a good understanding of the voice
and they can interpret a little bit,
that's much better than doing a literal translation.
So in some cases, the tone of the source content
might not exactly work in the target
language for the intended culture, right?
So you could imagine a situation where
you have a very jokey or fun attitude on your product
descriptions.
That's not necessarily how product descriptions are ever
represented in some cultures.
So our translators will want to understand
that you are looking for that voice
and interpret it and change it a little bit
to match that audience.
ROGER ZIMMERMAN: Cool.
So it's pretty important.
ADAM EMSLEY: Yeah.
It's definitely important.
ROGER ZIMMERMAN: All right.
So yeah, we do suggest you guys fill that out.
It is technically optional, but we strongly
encourage you guys to do that.
ADAM EMSLEY: I also strongly encourage you to do that.
[LAUGHS]
ROGER ZIMMERMAN: Yes.
All right.
So let's say we've completed our translation profile.
Let's show you guys now how you'd
submit a translation request directly
from your 3Play Media account.
So again, remember the first two things
that need to be done are set up the translation profile
and have the transcript done in English,
and have that be completed.
So once those are done, you're going
to go to the My Files page within your account.
And you're going to click on the file
and click on the Translate button.
And you'll be shown this menu here
where you'll be able to select the language which you want
your files translated into.
We're going to pick Japanese here.
And then as you guys see, you'll be prompted
to select a service level.
Could you talk a little bit about that, Adam?
ADAM EMSLEY: Sure.
Yeah.
We offer three tiered levels at Gengo-- different quality
levels.
So a Standard level, you're going
to be getting a lay translator.
This may not be a professional translator
who's done a lot of translation work in the past.
But they are a native speaker and a bilingual.
The Pro level will be exactly that.
It'll be a professional translator.
And these are people that we've tested more thoroughly.
They've done more spot checks, that kind of thing.
And the Ultra level is going to be
when you want an extra bit of proofreading done.
So it's the Pro-level service plus an extra proofread, which
is done by a Pro-level translator as well.
ROGER ZIMMERMAN: Awesome.
ADAM EMSLEY: Yeah.
ROGER ZIMMERMAN: Cool.
As you can see here, we're going to click Next.
And what you're going to want to do here
is look over your order.
Click that button to say that you've
reviewed the source transcript, which is pretty important.
You're going to want to just read over
your English transcript, as once you submit that to Gengo,
you're not going to be able to make any edits.
So you just want to make sure that you're
happy with the English version before submitting it.
So we're happy with our order.
So why don't we send it to Gengo?
All right.
Your translations have been ordered.
Thank you.