Okay folks if you're watching this video
on a computer stop what you're doing
right now and watch it on a mobile
device, because if you don't I'm gonna
feel really quite claustrophobic.
vidIQ
All right folks we have two questions to
kick off this video. The first is a
voting poll that should be floating
around at the top of your screen
right now. We want to know whether you
watch vidIQ videos on a computer or a
mobile device and we need all of you to
vote on this to confirm what our YouTube
analytics are telling us if we go to
devices. We think that 60% of our
audience watch vidIQ on a computer, 40%
on other mobile devices. If you don't
vote then you will completely screwed around
with our data and we hate it when that
happens.
The next question is: have you heard of
IGTV because what you're experiencing
right now is IGTV on YouTube. Do you
like it? Do let us know. Hello folks,
welcome to vidIQ. My name is Rob. If
this is your first time in these
slightly enclosed surroundings today we
are the YouTube tool and channel that
aims to help you get more views in less
time and one of the ways you may be able
to get more views is to cater to your
audience by shooting vertical video as
I'm doing right now as an experiment.
YouTube have just announced that you can
now record vertical videos or portrait
videos ,upload them to YouTube and they
will play in that format without any
editing, so you don't need to put black
bars on your videos through a video edit.
It's a much like you're seeing in this
video right now. It's designed to be
watched in vertical mode on a mobile
device and it is rendered in 1080 by
1920 resolution so you may still get a
bit of letterboxing on different mobile
devices, but hopefully you should be
seeing me more or less in full screen. But
how does this affect your viewing
experience on a computer? Well in order
to find that out you'll have to stop
what you're doing and carry on watching
this on a laptop or a desktop. Okay this
is almost impossible to show on a
vertical video unless you get creative.
What I'm basically trying to show you
here is the massive white borders on
either side of your video if you play it
on a desktop,
so yeah for the computer viewing
experience it's not that great. The video
background matches the theme of your
desktop as well so if you switch it to a
dark mode you get a black background on
your video and if you switch it back to
light mode you get the white background.
And one more thing, if you have a
different aspect ratio to portrait,
for example 4:3 seen here, YouTube will
actually adjust the playback controls as
well to suit the player. There's a lot
more information about all of this in
the support guide that's on screen now
and in the video link description below.
Okay if you want to watch the rest of
this video on a mobile device for a
better viewing experience you have my
permission - the audience retention on this
video is going to be really intriguing.
You may or may not have noticed that I'm
finding filming and editing in this
portrait mode really quite restrictive.
I'm not sure how to work out the
graphics for my content and there seems
to be a lot of dead space. It's fantastic
that when I zoom in you can still see
the vidIQ logo but now what's all this
dead space doing here? I need to fill it
with something. Yeah maybe going forward
portrait videos are not the solution
for vidIQ but what about you?
Why have YouTube done this? The
simple answer is IGTV. For years video
creators who are dismayed, disgruntled,
disenfranchised with YouTube haven't
really had an alternative video platform,
but when Instagram comes along with its
500 million active users and gets deep
into video with their vertical video
formats, YouTube has to stand up and pay
attention. Now it's still far too early
to say whether or not a IGTV has been
a success but it comes from a very
successful mobile application Instagram
which was made for mobile from the
ground up. YouTube been trying to adapt
to the mobile platform for the last decade
and more and more people are watching
video on mobile devices. When you
look at some of the features in
Instagram such as stories and the way
that you can just quickly swipe up to
watch more and more content, these quick
videos that have a lot of addictive
properties to them, you can see how
dangerous IGTV
could be potentially to YouTube. The
question is what do you think? Have you
experimented with IGTV? At the moment it is
a big land grab. People trying to
establish themselves before it becomes a
saturated video platform just like
YouTube. Have you had any success, how
does it work with the vertical video
shooting? I assume it's better for
bloggers but I could be completely wrong
about that. We'd love to hear your
thoughts and whether or not you're going
to adapt, potentially, some of your IGTV
content to YouTube now that you know
that it natively supports it, let us know
in the comments below. As for what to
watch next, unfortunately because of my
reduced screen real estate I have no
idea where my end screens are going to
appear. They're probably blocking out my
face right now but there will be awesome
pieces of content from vidIQ and I'll
see you on those videos right now. Enjoy
the rest of your video making day.