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- [Instructor] Optimizing your e-commerce product pages
can help you to increase your sales by driving
additional traffic via the search engines.
Firstly, you want to ensure that your keywords
are in your URL.
As you can see up here in my one,
I've got purple men's training shoes,
and I also have my keyword in my title as well.
Notice how I separate my keywords in my title as well
by using this little line.
And I can also add another secondary keyword here as well.
Don't be afraid to add a descriptive title
to your e-commerce pages and where necessary
you can add a line as well and have
two keywords potentially here.
This increases your chances of ranking
in the search engines,
because if you don't start ranking for your first keyword,
you might start ranking for your second keyword.
Notice as well, how my first keyword is more of
a search basis keyword, whereas my second keyword
is more of a brand name keyword.
So I see this often happens whereby website owners
want to be ranking for the name of their product,
in this example, DayTips Original swift.
However there's far more people probably searching for
purple men's training shoes than there are
searching for DayTips Original swift.
This is a scenario where it could be key
for me to have both keywords in the title
to increase the chances of me ranking this particular page
for both search queries.
You want to think about what will somebody type in
to make a buying decision on your website.
Those type of buying keywords are the keywords
you want to optimize your e-commerce pages for.
Secondly, you have your images.
You can actually use alt text as well,
and you should be utilizing that
for your products images.
You want to use as high quality images as possible
that display your product.
And if you can use a variety of product images
on your pages, then that can help with SEO as well.
There are some e-commerce pages that
when you hover over them,
they click and create an additional URL.
You want to avoid this because this is another URL
that the search engines have to crawl
and this can take up crawl budget.
Make sure that the image doesn't have its own URL
on your page.
You also want to make it really simple
for your website visitors to make purchases on your website.
As you can see, I have an add to cart button
which will add this product to their cart up here.
They can also buy with Google Pay
and I have more payment options.
The more payment options you give to your website visitor,
that increases and improves the usability.
You want to make sure that it's not a difficult process
for someone to make a purchase.
So make it as clean and seamless as possible.
Scrolling down, I also have an in-depth description
of my product that also utilizes my keywords.
I have my keywords in my heading and in my subheadings
and also in my H3 tags as well.
The more in-depth you get with your description
is the more opportunity you have for search engines
to read this content and to start ranking you
for relevant keywords in the search engines.
Don't get lazy with your description,
but make sure it's in depth enough
and not only will this increase your SEO,
but also the words that you use here
could potentially entice people to make a buying decision.
You will also notice the use of my share buttons here
as well.
This shares automatically this e-commerce page
with social media.
This can be great to gain social shares back to this page
and increase the links that are pointing to this page.
This could however, divert people away from the main action
I want people to take on this page,
which is to make a purchase.
So you may want to include this,
but you may want to observe whether or not it's impacting
on your conversion rate and you can make a decision
based on that.
Overall, you want to make sure that your
e-commerce product pages contain your keywords
in the right places.
You want to make sure that you have attractive images
and as many of them as possible
that really highlight the main features of your product.
Make sure you describe your product as in depth as possible.
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