Are you unhappy with the current growth rate of your YouTube channel?
While the most often asked questions I get from fellow YouTubers is, how can I get more
views and subscribers on YouTube fast in 2019?
This is not a one word answer.
Stay tuned to the end of the video to get my top seven strategies on how you can get
more views and subscribers on YouTube fast in 2019.
Hello.
My name is Herman Drost.
If you want to grow your audience on YouTube and generate traffic leads and sales on autopilot,
hit the subscribe button and click the bell notification icon, so you'll get notified whenever
I upload new videos.
Here are the seven strategies to get more views, likes and subscribers on YouTube.
Number one, identify your target audience.
If you don't know who your audience is, it will be hard to get them to watch your videos.
The best thing to do is to identify the search terms that your audience is constantly using
to find solutions to their problems in the search engines.
One of the quickest ways to do this is to just enter a search term in the YouTube suggestion
suggestion box.
You'll then get a bunch of suggestions from YouTube about what people are thinking about
to solve their problems?
If you use the free Chrome extension keywords everywhere, you can quickly identify the keywords
that are getting the most search volume.
When you have a great search volume and not so much competition for that keyword phrase,
go after the phrase and make a video for it.
Do the same for multiple keyword phrases that you've researched.
A great tool that I use every time for keyword research is TubeBuddy.
It allows you to quickly identify the keyword phrases.
that are not so competitive but still have a great search volume.
Other ways to identify a target audience is to visit the groups, the forums and the channels
where your audience resides online.
Look at the typical questions that they're asking on those platforms.
Then create a video that offers a solution.
A great tool for finding the most frequently asked questions in your niche is answer the
public.
You simply enter your keyword phrase and it'll spit out a ton of different questions.
Another way to identify your target audience is to survey your audience.
If you're running a Facebook group or have an email list, then just survey your audience.
You'll quickly find out what they're interested in.
If you're your own target audience like I am, then you just think what kind of videos
would you like to watch?
Now that you've identified the target audience, you need to brand your channel.
Number two, brand your channel.
The purpose of branding your channel is that when people come to your channel homepage,
they can quickly see what your channel is all about.
It's like your first visit to a webpage.
The first 10 seconds will determine if they stay or leave.
For instance, create a beautiful channel banner that includes a tagline of your channel.
Add a channel trailer that summarizes the benefits of your channel and asks people to
subscribe.
Add sections containing playlists to your channel home page, so first-time viewers can
go deeper into your content.
Add a subscribe watermark across all the videos on your channel.
Whenever somebody watches your video, they'll be able to easily subscribe.
Another thing can do to brand your channel is to create professional thumbnails.
These are crucial to the success of your channel because it's the first thing people see when
they're scouting the search engines.
They'll appear on the YouTube and Google search engines as well as the playlists on your channel
channel homepage.
I'll talk more about the importance of thumbnails later in the video.
Now that you've branded your channel, it's time to create an engaging video.
Number three.
Create an engaging video your audience wants to watch.
If you can get over 50% of the viewers watching your video all the way through, your video
will be promoted by YouTube.
This referred to as audience retention.
The higher the audience retention, the higher probability your video will be promoted by
YouTube.
The best structure for creating an engaging video is to start off with a hook at the beginning
of your video, then offer them the meat of the content followed by a call to action.
A simple hook could be asking a question like, do you want to get more views on YouTube in
2019?
You can also tease them at the beginning of the video about what's coming up next.
After that you want to get straight into the meat of the content, so it reinforces what
you introduced at the beginning.
End your video with a strong call to action such as watching the next video that's related
to the one that they've just watched.
Another idea if you want to generate leads from YouTube videos is to offer a lead magnet
or a cheat sheet that they can download.
Just keep in mind that viewers have a short attention span, so you want to mix up your
content by offering B-Roll, transitions, graphics et cetera.
Don't forget to mention the title of your video in the first few seconds of your video.
Also, ask viewers to subscribe and give them a good reason to subscribe to your channel.
After you've uploaded your video, it's time to optimize your video.
Number four.
Optimize your video.
One of the most important things for optimizing your YouTube video is to create a thumbnail that
gets clicked on.
If no one clicks on your thumbnail, then nobody's going to watch your video and you won't get
many views, likes and subscribers.
The key to creating a clickable thumbnail is to use bold text and bold colors.
Keep the text to just a few words and if possible use your face in the thumbnail.
I'll place a link the description below this video on how to create clickable thumbnails.
The second most important thing in optimizing your videos is to create a title that's attractive
to your viewers.
Ideally, you want to track the search engines as well as viewers.
Put your keyword phrase at the beginning that include an emotional trigger at the end of
your title.
The other two most important things when optimizing your video is the description and the tags
Make sure the first three lines in your description include your main keyword phrase and some
some benefit to the viewer.
If you're promoting a website or lead magnet, then include it in those first three lines.
Just make sure you include the full website address.
The rest of your description can include related videos or playlists, so viewers can dive more
more deeply into your content.
After you've correctly optimized your video and published it, then you're ready to promote
the video.
Number five.
Promote your video.
Share your video across social media sites by clicking on the share button below your
video, then click on the social media icon.
The fourth most important thing when optimizing your video is to add relevant tags.
Include your main keyword phrase as well as related keyword phrases in your tags.
The great benefit of adding relevant tags is they can often rank for multiple keywords.
Another you can do to promote your video is to email your list of subscribers.
You've been collecting subscribers from your videos.
Haven't you?
After your video has been uploaded, immediately email your list, so you get real-time views
to your video.
If you get a high view velocity in the first 24-48 hours on your video, then your video
will be promoted by YouTube.
Another thing you can do to promote your video is to embed it on your website.
This will help your video to get ranked in Google search.
Your rankings may not appear immediately but it might occur months or even years down the
road.
For example, I have a video that I created four years ago that only just recently is
getting a lot of traffic.
Click the link in the card to learn how to correctly embed your video on your website,
so only videos from your own channel will play at the end of the video.
Transcription.
Transcribing your video content enables those people who can't hear or have the sound turned
off to read the captions under your video.
It also helps Google to index your content, so your videos will show up in Google search.
Another thing you can do to promote your video is add it to a playlist.
If you have a playlist that gets a lot of traffic, adding your video to that playlist
will generate more traffic.
You also have an opportunity to rank that playlist in the search engines.
Another thing you do is to pin the playlist to the top of the comments.
When someone goes to comment on your video, they'll be able to see the playlist at the
top of your comments.
This may result in them binge watching more of your content.
You can also repurpose your content by converting your transcript into a PDF file and uploading
uploading it to document sharing sites.
I'll place a link in the description on a bunch of ways you can repurpose your content.
Also make sure you reply to comments because YouTube is a social media platform.
If you don't reply to your comments, there'll be less motivation for people to comment on
future videos.
You'll also receive less likes.
After you promote your video, you probably want to track its performance to see if the
content resonates with your audience.
Number six.
Track the performance of your videos.
One of the most important statistics to track is the click-through rate of your thumbnails.
Click-through rate refers to the percentage of viewers that have seen your thumbnail and
clicked on it to watch your video.
The average click-through rate is between 2% and 4%.
If you aim for 5%, 6% or 7% click-through rate there is a higher chance that your videos will
be surfaced more often by YouTube.
Let me ask you a question.
What are your current top traffic sources on YouTube?
Post your answer in the comments below.
I'd love to read them and I'm sure others would too.
Another very important statistic to track is the watch time, average view duration and
audience retention.
Audience retention refers to how many viewers stay watching your video all the way through.
Watch time refers to a total amount of minutes watched on your video.
If you can get your viewers to watch more than one video, then YouTube will promote
your video on other people's channels.
Every time you create a new video, try to improve the click-through rate, watch time,
audience retention and average view duration.
Number seven.
Double down on what's working.
After you've identified the videos that are getting the most traffic on your channel,
create more of those types of videos.
You can change the title by looking for related keyword phrases, then approach your content from
content from a different angle.
If you have a hot topic that gets a lot of traffic, then create more videos on the same
topic.
The main purpose of doing this is to ride the wave of success that you're currently
having.
You get more views, subscribers and likes.
Here are some bonus tips you probably haven't thought of to get more views on YouTube.
Be consistent.
If you upload on a regular basis, your subscribers will know when to tune in to find new content.
The more videos you upload the higher the chances of each video working for you 24 hours
a day, seven days a week.
You do the work once and reap the benefits over and over again.
Experiment with creating longer videos.
If you normally have been creating three or five minute videos and get a high average
view duration and watch time, why not create longer videos and see if they keep watching
those?
If the duration of those videos is longer than your competitors and you have a higher
audience retention, they'll do better than your competitors in the search engines.
Just keep in mind that YouTube is a long game, particularly if you have a new channel or
a small channel you may not get many views and subscribers at the beginning.
As you upload more videos and you get more views, subscribers, your channel will gain
more authority and it'll be easy to rank for those videos.
If you want to know exactly what you should improve on your videos or on your channel,
download my YouTube evaluation worksheet.
You'll be able to identify the areas you need to improve, so you get more views and subscribers
to your channel.
Thanks for watching and we'll see you in the next video.