what's up you guys jason wardrop here and welcome to part four of the go high level saas mode setup
and strategy basically breaking down everything that i've done over the last six years of my own
saas company to get over 15 000 clients for that company and i am sharing with you guys in a few
videos here a hundred percent for free the funnels the templates everything so also if you guys want
a special little bonus as i mentioned in the previous videos if you sign up for go high level
under my affiliate link then i will actually grant you access to all of my templates funnels
the step-by-step setup everything that i've used in my own business and if you're already on the
go high level system you're at the 97 or 297 price point if you upgrade to the 497 per month
saas mode which actually allows you to do this with go high level then i'll also grant you that
course and that program every all the funnels and templates so let me just cover this is actually my
favorite strategy out of the four videos so far if you guys have other questions on different
topics you want me to cover drop them down in the comments below smash the like button because i'm
more than happy to go through share with you guys everything just open it up and share with
you guys what actually has worked so you guys can cut through all of just the trial and error and
start getting to what is actually working now um this concept right here i need to give a shout out
to my buddy trevor he is the founder of a company called carrot it's a massive real estate website
company um and so this is kind of like he broke it down like this i want to give credit where credit
is due but it kind of ties back into my evergreen youtube client formula strategy which i'm going to
get to here in the next slide but this is the way you can actually consistently grow your business
on an ongoing basis because in the beginning of going through and starting my software company
i initially got to a good solid base where i had some good revenue coming in so i was like you know
what i'm gonna start running paid ads and paid ads were great because i was able to scale things
extremely fast as most you guys know my story i share it on a lot of other youtube videos here
on the channel um but here's the thing with paid ads if you look you got the evergreen versus the
hamster wheel so we got the hamster wheel in blue so you've got the money you're kind of like going
and growing growing growing your business and all of a sudden you're like want to take a vacation
and so when i remember i went i took my wife to italy because we were finally having some
actual financial success i was like you know what i'm going to take my wife to italy it's going to
be awesome we'll go for a week and a half and i'm just going to check out well checking out
meant turn off my ads because i didn't want to go through and be spending 1500 2 000
per day on advertising and so then because i was shutting off my advertising i saw a massive dip
in revenue okay and then i got back and i was like okay i'm running my business getting the revenue
back up and then i was like man uh i'm just i'm tired of creating new content writing new ads
and so i just you know i wouldn't do it and then revenue would dip again right and then back at
that time i was doing live webinars consistently and so there'd be a time where like i would lose
my voice i'm like man i can't do a live webinar if i can't speak right that makes it tough and so i
get sick so that week i would not do a webinar so like my income would dip and then so forth right
whereas if you go and leverage this evergreen model that i'm going to share with you guys in
this video right here um it's going to start off a little bit slower and you can see right here about
six to nine months into it you're kind of second guessing yourself is this the right strategy
should i really be doing this and if you continue on with it it's what's going to give you true
freedom in your business all right and that's the thing if you're able to marry both paid as well as
organic together that's where your business just really starts to take off right so many people
try to get into paid advertising too soon and even when they get into paid advertising they stop the
organic which is probably the biggest mistake you can possibly make in your business so if you guys
have not watched the previous videos that i have talked about the go high level saas mode setup
strategy how to get your first 100 clients how to go through and leverage paid ads go back and
watch those because those are foundational videos to help with what i'm gonna be sharing today so
let's jump into this because uh this is some cool stuff this is probably my favorite as i already
mentioned and this is my youtube growth formula all right so guys this is exactly the strategy
that i've leveraged to go through and grow my youtube following to nearly a hundred thousand
subscribers now so if you guys are not subscribed yet make sure you subscribe we're almost there
we're so close but this didn't happen overnight i've been steady and consistent at youtube
for over four years now and i remember in the beginning i was making like 50 cents an hour
like i was kind of like going back to this the second guessing i remember that i'm like man is
this actually worth it but i had friends that were a year ahead of me on the whole youtube game and
i saw how much they were making and what it was doing to their business so i was able to stick
with it and have that long-term mindset and it's 100 paid off um multiple times over all right so
here's kind of the youtube growth formula right here so here's the key
when we go through and we're looking at our ideal client avatar they're gonna have
questions right they're gonna have questions about how to go through and grow your business
and so obviously if we're gonna go through and be working with the go high level saas mo
platform we're helping small business owners with their lead generation their marketing their client
acquisition all those different things so you got to think about my clients what are they typing in
to youtube or what are they typing into google search and how can we get our content in front of
that person so that when there's typing that in my content is actually going to show up at the very
top and there's a kind of a term that i like to call like forcing virality and so initially
if you don't have any subscribers no viewers yet whatsoever it's going to be tough to go through
and rank your videos at the very top for certain search terms right so what we want to do is we
want to leverage these strategies i'm going to break down for you right here right today to
basically force the virality force it into ranking on google with kind of some of the different seo
techniques and tactics and then also being able to have your video show up in the suggested videos
next to the actual video that you're watching it might be the one that's ranking but your video
didn't rank but it's showing up in the suggested because it's kind of related to that video they're
watching so you're able to get some free organic eyeballs right there so back to kind of like the
top three to five questions we're kind of over here right here um if you're looking at my screen
um think about what your clients are typing in so like for example with me in the real estate space
they were typing in what are the best facebook ads for real estate agents or how to generate
leads for real estate agents or how to whatever right if you think about like most searches on
google or youtube tons of them to start with how to how to do this how to tie your tie right and
so what you're gonna do is you're gonna come up with the top three to five questions and obviously
this list is going to grow and grow and grow as you go continue to do this but initially you're
going to take the top three to five questions because you don't want to overwhelm yourself
and so like you know the best facebook ads for realtors how to generate 35 leads per week for
real estate agents whatever it is related to your topic we're gonna write those down we're gonna
brainstorm write them down and then we're actually film videos on these topics all right and so you
could do a kind of a screen share type video like this you could do something where you're on
camera or you can even make it where you're doing a screen share and your face is not even on camera
now i like having your face on camera because then you're able to have a little bit better connection
it's a little bit more engaging for the person watching the video and if at the beginning you're
like jason i don't want to be on camera i probably sound stupid i look stupid well guess what
um everyone does at the beginning okay and then you just continue to do it and do it and then
you just kind of get used to talking to yourself in in the room right and so anyway so we make
these videos and then what we're going to do is we're going to post these videos
one per week over the next three to five weeks so let's say you're posting schedules every monday at
12 p.m pacific time is kind of like when i post um you're going to post it and then the next monday
post the next one the next monday so the cool thing is about this is we can take one morning or
one afternoon let's say a friday morning we come up with the three to five topics we can shoot all
three to five videos in that one single morning right and so we take a couple hours we batch it
and now we have our youtube content created for the next three to five weeks all right so we're
not having to go through and spend all this time creating content for our youtube channel
and so then from here what we're going to do is we are going to leverage three
different sources three different strategies to basically force this video into a viral effect
to get them not only ranking but in the suggested getting more views and the best part about this is
when you go through and do this anyone that watches that video can become someone that
is in your retargeting audience for google and youtube ads right now after four years of doing
this i have millions and millions of people in my retargeting audience which makes my advertising
so much easier right it's difficult to compete with somebody who if you run an ad they recognize
the person they've already had value versus somebody that's a completely cold audience right
so anyway so now we go through we post a video we're gonna leverage our database all right so
that's anyone you have in your crm and we're going to blast out an email to these people
so every single monday when we release a new video we're going to blast out an email hey i
know you're probably thinking about what are the best facebook ads for realtors well i just you
know shot a video showing you the exact copy and paste templates that you can just use for your own
business now obviously guys i'm using kind of like the real estate example because that was
my market that was my niche but it really works for any type of industry i actually tested it out
with the mortgage space and i i shot two videos for mortgage leads and still today i get thousands
and thousands of views every single year on those videos okay and i get tons of people commenting on
it generating free leads from those videos and i never really even did a lot in the mortgage space
right it just i just wanted to go through and prove the concept that this works and if you just
kind of stick with it it's going to continue to grow in compound all right so now you're
basically taking everyone from your existing database and you're forcing that virality so now
you're getting a lot of engagement and viewers on that video and so because of that youtube's gonna
see that man this is getting a lot of engagement lots of people are watching it lots of people are
interacting with it maybe we'll throw this up in the organic search rankings so when someone types
in the best facebook ads for real estate agents or whatever the keyword is you're going after
your video shows up at the very top which the great thing about that is that's a hundred percent
free traffic and free leads you're able to get for your business you never have to pay anything
for that and unlike facebook or instagram facebook and instagram you make a post there the lifespan
is about 24 to 48 hours right because you make a post and it's relevant in the news feed
for about 24 to 48 hours and then facebook or instagram they start showing other people's posts
right whereas with youtube i have videos that are ranking for specific keywords
that i shot three years ago that are still getting over 2 000 views every single month
all right and that is free traffic free eyeballs free leads and i shot those videos three years ago
right now that doesn't happen with every video but i'm just trying to show you guys the power of this
and so not only the organic search but like we're talking about the suggested videos when somebody
is watching a video let's say that's ranking number one for that keyword and then they click
on it well guess what you can actually get your video in the suggested column over to the right
hand side that you guys have seen on desktop and so that when somebody's watching it they
can see your thumbnail over on the right hand side and they click on that right and so then
um so that's kind of so you get the eyeballs from the database kind of force that initial virality
you get the organic search and the suggested and then on top of that you're also leveraging the
paid advertising so here's how we're going to do the paid advertising so we talked about in
the last video or two videos ago um the kind of the initial like client acquisition sales funnel
they were going to really scale things with paid advertising so now i'm running facebook
and instagram ads over here to my initial landing page right to get an opt-in someone's name phone
number an email address pretty much the same exact thing that we're doing for our clients
and then guess what we do here this is evergreen content best facebook ads for realtors how to
generate real real estate leads for my business or whatever the topic is so now even though we posted
this let's say in january somebody that opts in in july or august or september we can still drip
each one of these emails that we sent every seven days these initial videos that we already sent out
and it's evergreen content so we're still providing massive value
we're increasing our trust our credibility our rapport with that prospect and then what we do
is in these videos we have links back to whatever opt-in our appointment booking page our sales page
so it's just this viral loop right so we're initially going through our database we're
pushing to these videos we're getting the organic search results there we're getting some free leads
coming in from the opt-in page that we have in the description as well as in the top comment
then we're also running paid ads and guys if you think about it as you go through and really start
to ramp this up and you're spending a couple thousand dollars a day on paid advertising
you can really grow this fairly quickly right you can get more eyeballs on your content you get
more honestly at the end of the day subscribers don't even matter once you get over a thousand
subscribers you can make um youtube ad revenue which honestly at the end of the day it's not like
crazy amounts of money and that's not where the bulk of the money that i'm making is from youtube
but it's in the views it's in the quality of the content it's in the quality of the relationship
that you're building with the audience that then you're able to go through and um promote or sell
other types of packages right so anyway guys um i hope this was kind of helpful as far as
going through and breaking down this youtube growth formula um and really be able to go
take your your marketing from like more of the hamster wheel stuff to the evergreen
because even the hamster wheel stuff i was talking more about like the paid ads and all that
hamster wheels still could be like going through and posting in facebook groups right
things that are not evergreen going and making a post on facebook or instagram
those are all things just like paid advertising where you need to create new ads you need to check
those ads you need to optimize those ads same thing here you got to go join more facebook groups
post in facebook groups add friends linkedin connections all those different things which guys
that takes a lot of time so if we're able to go through and leverage these evergreen tactics and
strategies and yes i use youtube i'm a huge fan of youtube but this also could work with blogging
right same type of strategy of going through and creating a piece of content that can be evergreen
that someone can go through and read later down the road years down the road because it ranks for
certain search terms in google i've got another good buddy started a software company it's a
mobile app development company they are absolutely crushing it and he is like an seo wizard and
that's basically all their marketing it's just seo search engine optimization instead of youtube
videos like i've done he just wrote blog posts he was more of a writer that was more of his style
and they're doing i think they're doing like over 15 to 20 million a year just leveraging
these blog posts for their evergreen content all right so anyway guys um i hope this was helpful
and if it was go ahead smash that like button and if you guys want more content like this as far as
going through and growing your go high level saas business whatever you're looking to go through and
do just drop a comment down below let me know what other specific questions you might have or topics
that you want me to go through and answer to be able to help you guys with your business because
that's kind of what i'm here for and my my goal in life at this point is just be able to help as
many people go through and start and grow their own marketing agency convert it into kind of like
the saas model because i've seen some pretty amazing returns for myself and my own business
so if you guys want my my free kind of like trainings and templates and all that stuff
special bonuses make sure you sign up for go high level with my affiliate link i'm going to have
that down in the description as well as in the top comment um it's going to be a little opt-in page
and it's going to explain exactly how to go through and get all the bonuses and everything
on the next page i'm not selling anything don't worry just a free opt-in so just go in opt in
there and then i'll kind of explain explain how to go through and get access to all that cool
stuff so anyway guys thanks so much again for watching and i will see you in the next video