- Hi, and welcome back
to another Amazon selling video.
Today is a much requested video all around Keepa.
The YouTube user Miami Florida recently asked this question,
Hey, Nikki, I struggle with Keepa on the cell phone
while sourcing.
Can you please explain step-by-step how you use
while you're sourcing in stores,
and also, what Keepa membership do you have
or think is best, et cetera?
So I will go through and explain how I use
Keepa in store, how to use Keepa in general, and all
about the app, which is now available on iOS and Android.
So first things first, Keepa can seem really confusing
when you're just starting out, but there's honestly
only three things that I'm really looking for.
And so, there's a lot of extra stuff
that's not totally necessary.
And so you really want to focus
on the information that you are looking for.
So Keepa now has a app on the iPhone.
It used to only be on Android, but now it is on both.
So here's what it looks like in the app store.
You just want to search Keepa price tracker,
not just Keepa, because if you search just Keepa
it won't come up.
So Keepa price tracker.
I literally just downloaded it last night.
You guys, in store, I'm using just keepa.com.
I'm pulling it up on the web browser.
I will say that after I went through it for this video
I do kind of like it,
but it is a little clunky and not as helpful.
But first before we get into the app, I want to walk
through the Keepa charts,
because if you don't understand that
the app is not going to be all that much help.
So if you just have a free account,
I'm using my hand soap here. I just put in the barcode.
If I was in store, I would just grab the ASN
from the seller app and copy it over and do the search.
You just hit search here and then enter in.
So the first thing I'm always looking for is
was Amazon selling it.
And you will see it right here in this orange.
So Amazon was selling it.
It looks like they sold out a little around November,
end of November, and the middle of December.
So, but they came back in stock.
I don't prefer to sell if Amazon is selling it,
because they are less likely to give me the buy box.
And I just want to flip things quickly.
I don't want to fight Amazon for the sale,
so that's why I don't do it.
But you do what you want to do.
That's what I'm looking for in store.
So first thing I want to look is Amazon selling it.
And this is the free version.
So if I log in, I just wanted to show,
like, what you see on the free one
and why it's worth it to get the paid subscription.
So now that I am logged in, you can see a little bit
more information that was not there.
So that is why I would say, get the paid version.
You can do it without it, if your funds are limited,
but it is worth it.
I think if you get it for a year, it's
like, a little bit of a discount, but if you can do it just
by the month, I think it's $15 a month.
So the additional information you get is here.
The sales rank as far, and then the review and offer count.
So sales rank is really important because when I'm in store
and I scan something that I think is too good to be true,
something about it, is like, wow,
there's no way I just found this.
I just want to check everything.
So one, is Amazon selling it and sold out?
When that's the case, prices will go up on FBA,
and that is usually what happens when I'm like, well
this seems too good to be true.
Some things though are just hot items
and they do sell a lot.
So if Amazon wasn't selling it, check.
Next thing I want to look for is the price.
Is the price kind of stable?
So you'll see right here, this soap right here,
this little soap is selling for $15, $12.
And then also there's some down here for $3.
So what you're seeing here, up here in the triangles
is a new third party FBA, which would be me.
And then down here, $3.99, you're seeing Amazon,
and then the buy box, which is Amazon.
So Amazon is giving themselves the buy box.
Price is something you want to check to just make sure.
When something's sold out on the scanning app,
it doesn't actually tell you a lot of information,
so you don't know what it was selling at.
And that's when I usually also go to Keepa to see,
what was it selling at,
because then I can get a better idea of
how much profit it might make.
The other is sales rank.
You want to make sure, because sales rank changes,
and all the time.
So if it makes a sale, the sales rank will get better,
which is lower.
If it's been sitting around
for a while without a sale, the sales rank will sully.
You want to see what the was over time.
So I'm looking at a three month view here,
so October to January. Over time
the sales rank has been pretty good.
And then obviously, when Amazon sold out
and the price went up, people stopped buying it
at a frequency that they were when it was cheaper,
and so the sales rank started to go up.
Now it didn't go up crazy.
It's still 22,000 in beauty, which is great rank,
but it did go up.
So you just want to check those things
because there might be
that when you scanned it in store, it was just sold.
And so it's got an amazing rank,
but if you checked on Keepa
it used to be up in the 500 thousands in toys, or something,
and that means that it was not selling.
And I don't know if I would get it if that's the case.
So honestly, those are the three things that I
use Keepa for in store.
I see was Amazon selling it and they're just sold out.
If they're sold out for a while, like here, they were sold
out for just a short time and now they're back.
But if they'd been sold out for over a month to two months,
obviously it's probably safe to think
that they are not going to get it back.
So, was Amazon selling it?
What's the price history on it?
And what is the sales rank history on it?
Those are really the three things I'm using Keepa for.
I'm going to quickly walk you
through some other features of it.
So up here at the top, you can click these on and off.
So this is Amazon.
If you didn't want to see Amazon, I wouldn't recommend that.
But if you didn't want to see it and then new,
this is all the stuff that was new category
or new condition.
Obviously you want to sell new.
Sales rank. You could click that on and off.
New party FBM.
If you wanted to know the FBM history there
you can see it in blue.
We've got FBA, click it on and off, and then the buy box.
So all those are clicking on or off.
Here we have the rank
and you really only care about the main one.
So in this one, we're only caring about beauty and personal.
I could probably actually click that one off
since I don't care.
And then this is also helpful.
If you think like there might be an IP issue,
if it's like a beauty brand and you're thinking, Hmm,
maybe they'll have IP issues.
If there's been other sellers on it,
it's safe to assume that there won't be any IP issues
because normally the brand will be kicking people off.
And if they were the only seller on it,
which was themselves, that's the first red flag
that it could be a bad item to buy.
So I like to look at the offers,
obviously this one's got a lot of, you can see here,
13 new offers.
And then the review count is just how many reviews it has
on Amazon.
And some people like that to know that it's a good item,
especially if it's a brand new item.
You can expand to see all of these.
So you can see Amazon actually just started carrying it
in October.
They didn't have it for most of the year.
So I don't know what that means.
Maybe it's a new scent.
It's been around for 702 days.
This is also really good to know how long
this listing has been on Amazon.
And the last thing I use
in store is I will click this right here
and it will take me over to Amazon.
And then I can see the customer facing web page.
And this is helpful if you're not sure about an item
like you're, like, something on the app says it's six pack
but you're not thinking it's a six pack.
I always like to go onto the main page
and just see what the customer thinks they're getting.
The customer thinks they're getting a six pack,
you need to sell it as a six pack.
So that's one feature that I like.
Other thing I look for on Keepa is the statistics.
So I'll just hover over this
and you can see the high price, low price, current price.
So, and then the average price.
A lot of people ask about drops.
So this is saying 16 drops per month.
What that means is the times
that either the price drop or the rank dropped.
So obviously ranking dropping is a good thing
because that means it's being a hotter seller,
but a price drop, not so good
if you don't want a price to be racing to the bottom.
So just know that that could mean either one.
And if you're thinking a drop means
that the sales rank changed
and that means it sold, that's not the case.
It could be a race to the bottom happening.
So that's what drops mean.
It just really tells you how the price is holding over time
as well as the rank.
I don't actually ever use it.
I don't look at it until someone asked what it meant,
I didn't even know.
So the other thing I look at this is sales rank.
So you can kind of see when it had a really good sales rank,
and when I had a bad one. So March 17th of 2019,
700,000 in beauty, that was not a good rank.
So that's helpful just to know, like, what it has done
over time. Now, back to the Keepa app.
So now that we know what everything kind of is,
I'll show you how to read the Keepa app.
So again, we'll just search it by the barcode.
You can do this in store, come on.
And now we see that same chart that we saw
on the laptop here on the phone.
And again, you can also just do this
on your web browser, on your phone.
You don't have to have the app, but you the same thing here.
So we're going to click these on and off.
If you want to see the sales rank again
I have the paid version
which is why I can see the sales rank.
And I highly recommend it.
If you tap on the graph, it will open up larger.
So that didn't really work.
But when I tested it last night, it works fine.
But if you click on the graph, you can open it larger.
Alright, so same thing.
I look for Amazon, were they selling it.
What was the price history?
It looks like $7 the last three months
because you can see here, I'm on the three months,
one month, three months, and the graph changes.
And then right here is really helpful.
You could just click on Keepa.
So if you wanted to see it on keepa.com, there it is.
If you want to see it on Amazon, click right there.
There it is.
So that's really helpful.
I like that feature a lot.
You can see what it is.
You can see the buy box price, the Amazon price.
Obviously they're giving it to themselves.
Someone's trying to sell it third party $2.99.
So you have to sell a little cheaper.
You can see the sales rank right here,
the number of ratings, review count, third-party FBA 14.
And then if you click here on details,
because you can't really know
what is that sales rank like, what category?
It didn't really tell you, but if you go to details
now you can see all the information.
So you can actually see who the sellers are, which is funny.
But right here at the root category,
personal and healthcare, again you only care
about the main category.
All those other ones don't really matter.
And then you can use that rank.
If you are unfamiliar, if this is a good rank in personal
and beauty, you can just go to jungle scout.com/estimator.
And they'll tell you how many a month that rake sells.
So now we have the ASN right here
if you wanted to copy it, the UPC part number.
And here's one thing that I really like
frequently bought together.
So it tells you other ASN's.
So if you want to do bundling, this is a great
option right here to see what should you bundle it with?
What are people already buying?
So that was really cool.
And then the last thing I like is how it has the size.
So you see here a size 12.5 pack of one.
So if you were confused, if it's a two pack, six pack,
whatever, this would probably be very helpful to you,
as well. And you can see the size and everything.
Currents and averages,
this is again, that statistic rank.
So we can see the sales rank right here,
all the different averages, the current rank.
We've got the buy box price, the Amazon price.
This is another helpful thing.
The Amazon 90 days out of stock percent, O O S, is 10%.
So 10% of the last 90 days they've been out of stock.
And then we've got the price and then all
of this other helpful information.
And then you can go back to the overview to see the sales
rank and everything.
So again, this is the Keepa app, I actually do like it.
However, like we saw that graph kind of malfunction.
It is pretty clunky. So I think I will give it a go
and use it, but that's the app.
If you are interested in the,
hopefully this video helped you figure out how to read it.
So, like I said, in store
if something seems too good to be true, I just check it out.
If you're a new seller
I would highly recommend checking stuff
out kind of often. It's a lot in the beginning
but you are going to learn
from doing all these steps and it'll help you
down the road to where you don't have to check.
Probably I use Keepa 20% of the time when I'm sourcing.
I don't use it all that much, but I do use it.
So really quickly, just to give you an example.
I scanned a toothpaste the other day.
It was $2 at the store.
It was selling for $15 on Amazon
which seems kind of a lot for such an inexpensive thing.
So I went to Keepa.
That's my first place I go to.
And I went to see, is it always selling at that price?
Is Amazon just sold out?
And it turns out that it's always selling at $15.
So guess what?
I bought them and Amazon wasn't sold out.
They've never sold it.
So that was a great thing.
But you always want to check those things
out to see if it's too good to be true.
Just double-check it.
Do your work because you could get burned
if you get it home and suddenly Amazon's back
in stock for $3 and now you are losing money.
Another time I use it is any seasonal items.
You will go ahead and click the year view
and just see what it was selling for last year.
So right now Valentine's day is coming up.
We've got Easter coming up, all that kind of thing.
You want to check Keepa just to see what it was doing.
You guys that is really it.
It's not that hard.
You just gotta make sure you understand the graph
and what you're looking at.
But if you have like, like I said, I only have
really three things I'm looking for.
So if you have those things in mind and you know
what you're looking for, that's really helpful.
The rank, the price history, and was Amazon selling it.
That's what I use.
That's what I use Keepa for.
I hope this video was helpful.
Let me know if I missed anything or if you have
any other suggestions on ways to use Keepa.
I am definitely all ears and we as a community
can all learn.
So go ahead and just comment in the area of how
you use it or how you would suggest using it.
If you want to join my BOLO group or be ungated
in topical OTC toys, grocery, all the big brands
and categories.
If you're a new seller, I have my ungating guides.
They are below, they are affordable and everything
I do as always to help new sellers.
So definitely check them out and join the community
if you want to.
Thank you guys so much for watching
and I'll see you back here for another Amazon
seeling video.
(upbeat music)