How do you grow a business organically if you're not sure what this even means?
First of all, there are two ways to grow a business.
The first is you pay to exist, so wherever you're showing up, whatever that placement,
however, many times that placement occurs, you are paying for it.
The second way to grow is organically where you create content, you build trust and you
build a presence where people come to, you know, like and trust you and you aren't
necessarily paying for that placement each time.
It's the investment up front to create that content and your traffic continues to grow
over time.
Now, you might be surprised to find out that I'm actually not against both.
I think there are times when you can pay to play and there are times when organic makes
sense. But the number one method I recommend and teach is to grow organically.
If you need to grow faster, absolutely pay to play, but have your long term sights set
on organic growth.
Why you will see so much more return in the long run if you have that investment minded
approach of slow and steady organic growth.
So let's talk about it in today's video.
I want to give you five things you need to have to grow your business organically and
see that sustainable ROI over time, but first of all, I am not new to this rodeo.
I have been growing businesses organically for the last 10 years.
My first business was a writing agency where I grew it to over twenty thousand keywords
indexed completely organically in Google.
No PPC, not a penny spent and over one hundred thousand organic traffic visitors per
month. And then we almost matched that in revenue.
We were at ninety thousand months revenue.
We didn't pay for a single ad for that visibility.
My second business is the content hacker and I am using both approaches to grow.
My primary channel is going to be organic growth, organic content marketing and
advocates and hacker. Are we really beginning to double down on this in the fall
of twenty twenty one when I sold my agency and I had the time to do it?
I have the creative freedom to really think out my strategy, and we have already gone
from just a few hundred visitors a month to over fifteen hundred visitors a month in just
three months. And my plan is to get to one hundred thousand visitors a month inside the
next 12 to 18 months.
And I show you my exact approach, by the way, with long form blogging, one blog a week
minimum in my free training over constant hacker dot com forward slash training.
Now I could pump out tons of content.
We could get there faster, but I like the slow, steady, sustainable approach.
In the end, we are humans, you are two and you should not be trying to beat Gary
Vaynerchuk, who, by the way, pays around two hundred thousand dollars a month to his
creative team to pump out the kind of content you see on all of his profiles.
So the truth about growing a business organically, you need five things.
First, you need a mindset for the organic journey that is organic growth.
There is no such thing as passive income.
Sorry, if you've been told that, sorry if you sell it, and there is also no such thing
as set it and forget it.
Even in organic traffic, for example, we are always optimizing our website every three to
four months. I sit down with my WordPress developer used to be my husband.
He still does some of this for me, but we've also hired another person where we sit down.
We look at site speed, we look at bounce rates.
Why are people bouncing?
Why are they leaving the site?
Are there any broken links?
Could our website Flo be improved?
What about speed?
What does the website look like on mobile?
All of these things constantly have to be improved on a quarterly basis for us.
I add pages, add content and I break stuff and my designer fixes it.
So whenever you're building that slow and steady organic growth and you're not seeing
the results, go back, tweak, fix, optimize, improve.
That's what the organic journey is all about.
Number three, you need to commit to three things.
Study high quality and differentiation whenever you're putting out content for your
brand. If it is not steady, if it is not high quality, riddled with typos looks
crappy. All caps too much bold.
Those things make or break your content, by the way.
And finally, almost most importantly, it doesn't have a differentiation point to share
with the world. It doesn't have you as the primary flavor, the primary ingredient.
Organic just won't work, because then it falls into the trap of same old, same old.
Millions of blogs are published every day, and the truth is 90 percent of them go
nowhere. But the 10 percent that do skyrocket to the top of the industry and
return massive results for their website owners.
Don't copy the viral headlines, don't recreate what's been done just so you can get
their success to.
That is sometimes the quickest way to fail with your organic approach.
You need to be different.
You need to have something important to say, which leads me to number four.
Even with those three things, you can still fail if you're not strategic.
You need to get strategic.
Let me tell you, I wasted the first four years of my organic content journey not being
strategic, and we actually built our blog around the wrong audience.
And when we looked our traffic and why they weren't buying, they weren't even clients.
We were a writing agency pulling in freelancers.
There's very little connect there.
So whenever we pivoted and we focused on entrepreneurs and agencies, which by from a
writing agency, that's when we began to grow our blog with the type of visitors that would
buy. Let me tell you.
Since then, I have learned that every single content piece you put out can be strategic
and it can bring in our lives.
That's why I'm always in the data.
You've got to learn how to read the data around topics and keywords and implement that
into your content strategy for success.
You need to know how to set goals for your content success.
You need to measure those goals.
If you're like, very confused, I coach creative entrepreneurs on how to do all of
this, how to build a sustainable business through content.
The skills, the strategy and the systems, you can learn more at cost Safaricom forward
transformation. And in this coaching program, I tell people not to expect success,
sometimes for 60 to 90 days of consistently implementing the strategy and the skills we
teach. But that said, we've had students that had existing websites that were kind of
dead in the water. Those websites shot up got a four hundred percent increase in
traffic, and one of our students, Sharon, got a number one ranking inside of a week.
Not only was she ranking number one on Google, but it was a featured snippet too,
which is when Google copies a piece of your website puts it directly in the search
results. And then you not only are number one, but you own a big giant piece of that
real estate. These things are possible with organic growth, and if you have been stuck
for a while organics not working, I guarantee you that's the reason why your
strategy is missing.
And that strategy involves several things.
Skills systems to make your content work tools.
The knowledge on how to use them.
Ok, number five Probably the most important part of organic business growth is once you
have the strategy.
Once you follow the steps, you need to give it time.
Oh my gosh, it's so easy to give up.
Cut things say it's not working too early.
You know the picture of the miner.
He's inside of the tunnel.
Hacking away and trying to get to his diamond.
And then he stops right before he finds that giant diamond the size of his head that if he
was to on Earth, it could give him generational wealth and legacy.
That is what I see in the journey of most whenever they approach organic growth.
We've been hired by clients in the past who cut off the campaign too early.
Just as I was telling them, we are starting to see you rang for number one for these
keywords. The truth about organic growth is you have to commit to the journey and
continue to see it through, and you have to give it time before you tweak and over tweak
and over optimize.
You need traffic.
You need actions to happen from that traffic so you can properly measure.
So don't forget to give it time.
Ok, so that, my friend, is how to grow your business organically.
I think growing your business organically is one of the best decisions you can make
because nobody can take that away from you once you've earned your placements.
Once you've earned that audience attention, trust and follow in the sales from all that,
organic traffic is pretty sweet, too.
So as always, if you like this video, please hit subscribe.
Like, tell me in the comments, the questions you have or what you enjoy most from this
video, and I look forward to seeing you around right here on YouTube.