- But why?
When we talk about expensive wheels,
we talk about sometimes not expensive wheels,
we talk about cheap wheels,
we talk about easy to obtain wheels
and we talk about wheels that are like
my ever fleeting love life,
just disappearing from the current scene,
just kidding Rebecca, I still love you, don't get mad at me.
Today we're going to be talking to you
about why are Work Wheels so good
and why do they have such a cult following?
So before we get into it, I'm Alex from Fitment Industries
and don't forget to subscribe.
We're trying to get to the hundred thousand
because that's a really cool number
and we really really want it
and let's just jump right into it.
Right.
Sorry about that.
We're buying a car that requires us to get money
and it's just a mess and been just a ton of fun
but don't worry we're making videos on it
in a few days so just get ready.
Wheel wheels was founded on March 8 of 1977
and have since just been an absolute powerhouse
when it comes to the JDM wheel scene.
Now we're not going to go into the history of Work,
we actually did a wheel history episode on them.
It was the second episode we ever did.
It's almost a little cringe worthy
but it is pretty good if you wanna know everything
about the brand itself.
But what you do need to know about Work
is that they have just dominated the after market
Japanese wheel scene and there's been
a couple different reasons as to why.
(burps)
I've been drinking pop.
Talk really fast, it's just weird.
Work Wheels initially had a little bit
of a jump into the motor sports scene
but really the reason that they blew up
is because of the fact that in the late 70s
they provided an after market style of wheel
that people wanted that just wasn't available at the time.
Work wheels was kinda known as the hip, different
after market wheel company that you could get
wheels from in the late 70s for different vehicles in Japan.
And what happened over the next few years
and decades just essentially was founded
on the idea that workers created cool, creative wheels.
Now they go into the mono black, they go into
the two piece, the three piece, they go into
all different kinds of wheels
but the biggest thing that made Work so different
was the fact that they were creative in the designs
that they made way back in the day.
In fact their Equip line-up is one of
the longest lasting wheel designs in the world
and they're still made to this day.
Work wheels has just been surrounded
by a lot of different cool designs that people seem to love.
That's one of the big reasons that we think Work
is just such a good company is because
the designs that Work comes out with for the most part
are pretty darn good-looking
and on top of the fact that they're good
they're functionally just sound.
They're just good wheels.
But does just the design make them good?
(mumbling)
No, because there are some really good-looking wheels
out there that are absolutely terrible
when it comes to structural integrity and brand style
and I bet you can figure out who I'm talking about.
And Work developed different techniques
to make their wheels good, like safety wheel humps
and rigid lines and sort of
solid forging rim lip technology.
They formed all this different stuff
because they wanted the wheels that they made
to last a long time.
So what ended up happening over time is
Work was making wheels especially in the late 70s
that people wanted but not only people wanted
but ones that just lasted a long time
and you didn't have to have any sort of worry
about if things were gonna break
or how they were made or the heritage behind them
because Work just came out of the gate making good wheels.
And because they came out out of the gate making good wheels
they took a lot of pride in the stuff that they were making.
You have to remember that Work wheels
and wheels especially older companies
especially from Japan have just a different outlook
sometimes on what it means to be a business
and they take a lot of pride, a lot of honor I guess
if you wanna use that cheesy word,
into what makes a brand a brand
and if you go out onto the websites of Work,
if you go out to different interviews
and different things like that,
you're gonna see that Work cares a lot
about who they're perceived as.
They wanna be the clean, the high class,
the very well educated, the prideful company
that Work Wheels is known for.
There's a bunch of articles and interviews
and things like that out there,
even tours of Work's factories
on just how well they maintain everything
and how clean everything is
and how much pride they take in the fact
that they meticulously care for almost
every single wheel that they assemble and make.
So when you tie in just a great design
that makes Work work, because you tell a Work
is a Work from like a mile away, unless it's a rep.
On top of the fact that they have that
with how prideful they are about their business
as a whole, they're pretty much set up for success.
Now what we think finally makes Work so good
is because you have a good brand,
and you can have it be cool designs,
but how do you get almost I would say
the entire world behind a wheel brand like Work?
Well you do it by just kind of getting in the market
when you can and they did that just fine.
The domestic market is very weird.
We're kind of like a group of people
that always likes things that we can't have.
If you look at things like the Holden,
if you look at things like the GTR,
if you look at things like just anything
that we can't have, kind of like
I would say a joke but the only ones
I can think of are R-rated and YouTube
gets mad and then they demonetize us,
but if you think about things that you just want
but can't have, that's Work.
From the get go there was a lot of push
towards the Work Wheels brand in the early 90s
but the difference was that Work finally did
come over into the United States
and they had people that were importing
their wheels at the same time.
Now if you remember there was something
happening in the 90s.
You had the JDM craze, you had the RX-7s,
you had the 3000 GTs,
you had all of those cool cars coming out.
You had even the Toyota MR-2s and all that sort of stuff
coming out in the Supras that embodied the Work brand.
They embodied that Japanese style that a lot of
domestic newer owners wanted to have at the time
because you couldn't really pair a lot of
those cars with a domestic wheel
like American Racing or something like that
because it just didn't look good.
It would look terrible.
I hope nobody's done that.
But because of that Work Wheels got involved
in the domestic market and since really have never left.
So why are Work Wheels so good?
I guess you could say it has a lot to do
with the design, the pride, and the fact
that they just got involved in a community
that was essentially growing at the perfect time.
And that's why Work Wheels is so good.
And if you get a set of Works, you're pretty much
getting I would say a very good brand
and a very good quality wheel.
And no we're not paid to talk about this
like Work is some magical brand
but at the same time you give credit where credit is due
because there are a lot of companies out there
especially wheel companies that are popping up
every single day and when it comes down to
if you want, you know, like there's just.
There's just a lot of different versions of stuff.
So if you can go back to a brand that works
and is good, ha Works, that works and is good
and has reliability and is prideful,
you know you're getting something good.
And that's why people love Work so much
is because they're just a brand that people
can get behind because they've pretty much
never been let down by them.
So let us know what you think in the comments below
if you own a set of Works and if you're interested
in picking up a set head over to
fitmentindustries.com/quote,
send in your year, make, and model
and what sort of Works you're looking at,
we'll be sure to help you out
but I'm Alex from Fitment Industries
and if you haven't subscribed yet, be sure to do so.
And let us know what you'd like to see next.
We'll see you later.
Peace.
(dramatic music)