WE HAVE ALL BEEN THERE, WE ARE SCROLLING THROUGH INSTAGRAM,
WE SEE PICTURES OF THESE MODELS WHO ARE TANNED, AND TONED, AND SIPPING TEA,
AND WE ARE LIKE HOW IS THIS
REAL-LIFE?
ACCORDING TO INSTAGRAM START ESSENA OíNEILL, IT IS
NOT.
SHE IS SHEDDING LIGHT ON
THE FILTERS THAT MAKE UP HER LIFE.
SHE ANNOUNCED LAST WEEK
SHE IS LEAVING IT ALL BEHIND, STATING IN HER LATEST POST,
SOCIAL MEDIA, ESPECIALLY HOW I USED IT, IS NEVER REAL.
IT WAS
NEVER HER CONSCIOUS INTENTIONS, BUT SHE DILUTED A LOT OF PEOPLE.
ì DECEPTION, LYING, I WAS ADDICTED AND
TERRIFIED NO ONE WOULD VALUE ME FOR MYSELF.
SO I REWROTE THE
CAPTIONS OF THESE FALSE PHOTOS
WHICH WERE SHOTS OF REALITY."
"MOST OF THE PHOTOS HAVE BEEN
DELETED.î THE ONES THAT REMAIN HAVE NEW CAPTIONS, ONES THAT EXPOSE THE
TRUTH ABOUT TAKING THE PHOTO, FROM HOW SHE REALLY FELT WHEN
TAKING IT TO WHETHER CLOSE AS THEY CAME FROM, TO HOW MUCH SHE
WAS PAID.".
WHEN WAS HE TALKS ABOUT HOW SHE WAS ONLY AT THE
BEACH TAKING THESE BIKINI PHOTOS
BECAUSE THE COMPANY PAID HER TO DO IT.
THE NEXT ONE HERE SAYS, "PAID FOR THIS PHOTO, IF YOU FIND
YOURSELF LOOKING AT INSTAGRAM WORLD GIRLS AND WISHING
YOUR LIFE WITH THEIRS,
YOU ONLY SEE WHAT THEY WANT.
IF THEY TAKE A COMPANY, NINETY-NINE PERCENT OF THE
TIME IT'S PAID.
NOTHING WRONG WITH SUPPORTING BRAND LOVE, BUT THIS HAS NO
PURPOSE."
ANOTHER ONE HERE SAYS,
"SPRAY TAN, PAID PROMOTIONAL TEA, BARELY ANY CLOTHES.
I WAS 15.
VALUES ARE MY BODY, MY LIKES,
PHYSICAL APPEARANCE IS SO DECEPTIVE.
CAMERA ANGLES, FILTERS, TIME OF DAY, 10."
"NOTHING IS
CANDID ABOUT THIS.
I FELT A STRONG DESIRE TO POSE WITH MY
THIGHS JUST APART.
DOUBLE PADDING TOP AND FACE AWAY,
BECAUSE OBVIOUSLY MY BODY IS MY MOST LIKABLE ASSET."
SHE SAYS,
"I THINK OF RIDDING MYSELF OF ALL THESE DISTRACTIONS I'VE
LIVED WITH FOR SO LONG, THE SCROLLING TIME ON SOCIAL MEDIA,
OBSESSION ON APPEARANCE, HYPER
SEXUALIZED AND CONTRIVED FORMS OF APPEARANCE, HAVE REALLY
REACHED IN.
IT IS SCARY AND ALARMING HOW MUCH OF MY LIFE IS
ISNíT REAL LIFE, IN SCREENS AND IMAGES
SHE HAS CREATED A SITE CALLED
LETSBEGAMECHANGERS.COM TO INSPIRE YOUNG PEOPLE TO
DISCONNECT FROM SOCIAL MEDIA AND GET A GRIP ON WHAT REALLY MATTERS.
SHE IS NOW EIGHTEEN, SHE HAS BEEN DOING THIS SINCE HE
WAS FIFTEEN AND SHE HAD A HUGE FOLLOWING.
I AM VERY IMPRESSED THAT SHE IS STEPPING AWAY FROM ALL OF
THAT, YOU KNOW, "FAME" AND BEING REAL ABOUT WHAT IS
HAPPENING ON INSTAGRAM.
THERE'S THINGS I LIKE ABOUT THIS STORY, AND THEN THERE'S
THINGS I DEFINITELY DON'T LIKE ABOUT THIS STORY.
IT IS GREAT
THAT SHE IS EXPOSING THE TRUTH ABOUT INSTAGRAM, AND THIS IS
COMMON KNOWLEDGE FOR PEOPLE LIKE US BECAUSE WE WORK IN SOCIAL
MEDIA.
I ALWAYS ASSUME THAT OTHER PEOPLE KNOW THIS, BUT FOR
THOSE WHO DON'T, THE FACT THAT SHE IS EXPOSING THE TRUTH ABOUT
PAID PLACEMENTS AND STUFF LIKE THAT, THAT'S GREAT.
THE FACT
THAT SHE IS TALKING ABOUT PERPETUATING THE WHOLE, BODY
ISSUES AND THAT STUFF, THAT IS ALSO GREAT.
HOWEVER, SHE IS A
LITTLE KOOKY.
NOT ONLY IS ñ NOT ONLY HAS SHE TURNED VEGAN ñ
VEGAN DOESN'T MEAN YOU ARE KOOKYñ
THAT'S NOT THE KOOKY PART.
SHE WENT A LITTLE, AND THIS IS
SOMETHING THAT NONE OF THE OTHER OUTLETS EVER MENTIONED, AND YOU
WILL HEAR IT FIRST ON THE YOUNG
TURKS ñ SHE WENT BACK AND RE-CAPTIONED ALL HER PHOTOS, AND
YOU NEVER SEE ON THE ARTICLES OF
THE KIND OF WEIRD PARTS, THE WEIRD CAPTIONS SHE ALSO HAD.
FOR EXAMPLE, SHE HAD ONE ABOUT SCRAMBLED EGGS AND BACON, WHICH
IS A GREAT, DELICIOUS CHOICE OF
FOOD.
SHE CAPTIONED THAT AS, CHICKEN PERIOD, SCRAMBLED WITH
PIG FLESH.
THERE'S ANOTHER ONE WITH CHOCOLATE WHERE SHE'S LIKE, THIS
WAS POISON AND VIOLENCE, AND I KNOW IT NOW.
IT SEEMS TO ME
LIKE WE'RE SELECTING CERTAIN PARTS OF HER INSTAGRAM TO BE
LIKE, SHE'S PROMOTING THESE GREAT VALUES.
I GET THAT, BUT
WE'RE INDICATING THAT THERE ARE SOME THINGS GOING ON THERE THAT
ARE MAKING ME UNEASY ABOUT HER
MENTAL STATE OVERALL.
OKAY, WELL, I SENSED SOMETHING EARLIER ON THAT MADE ME UNEASY
TOO.
NOT TO THAT DEGREE ñ
I HAVE MORE, LATER ON.
THIS IS REALLY WEIRD, BUT I FEEL LIKE SHE WAS NOT BEING NICE
TO THE ADVERTISERS.
LET ME
EXPLAIN.
YOU DON'T NEED TO BE OVERLY NICE TO ADVERTISERS, OF
COURSE WE GET THAT, BUT SHE MADE A DEAL WITH THEM.
SO SHE IS
GOING TO SHOW THEIR DRESSES AND
THEIR BIKINIS, AND I FEEL LIKE SHE IS GOING BACK ON THAT NOW, I
CAN'T BELIEVE THEY MADE ME WEAR THAT BIKINI.
THEY DIDN'T MAKE
YOU, THEY PAID YOU.
ON THE OTHER HAND, I LIKE THAT SHE IS
TRUTH TELLING.
IF YOU SEE ME LIKE THIS AND LIKE THIS AND I'M
LOOKING AWAY, THAT'S CONTRIVED, WHY DO YOU THINK I TOOK THAT
SHOT?
OF COURSE IíM GETTING PAID.
BUT A LOT OF PEOPLE DON'T
KNOW THAT, SO I LIKE THAT SHE IS
EXPOSING THAT.
BUT SHE WAS FIFTEEN, SHE DIDN'T KNOW.
AND
IT IS KIND OF WEIRD THAT WE HYPER SEXUALIZE
FIFTEEN-YEAR-OLDS WITH BODY SHOTS.
LETS BE REAL HERE, THESE GIRLS ARE GETTING PAID.
THERE'S
A LOT OF WOMEN OUT THERE, AND MEN, WHO ARE BEING PAID TO BE
INSTAGRAM MODELS AND STUFF LIKE THAT.
HERE'S THE THING, IS
THERE SOMETHING SO WRONG WITH THAT?
IF YOU ARE ABLE TO OBTAIN
ALL THESE DOLLARS AND GET PAID FOR IT ñ I DON'T THINK SHE WAS
IN THE WRONG IN ANY SORT OF SENSE OF THAT WHEN SHE POSTED
THESE.
WHAT I THINK IS WRONG IS, THE SAME THING WE TALK ABOUT
FACEBOOK, YOU ONLY SEE THE POSITIVE AND HAPPY ASPECTS OF
OTHER PEOPLE'S LIVES.
SO IF YOU ARE NOT LOOKING AT THESE WITH A
CRITICAL EYE, YOU ARE GOING TO BE LIKE, MY LIFE SUCKS.
I'M NOT
AS SKINNY AS THIS PERSON, NOT AT
THE BEACH.
I'M NOT DRINKING DETOX, OR WHERE IT ALL THE
THINGS ARE CALLED.
THAT, I THINK, IS NEGATIVE, AND I'M GLAD SHE IS
SHEDDING A LIGHT, SO PEOPLE
DON'T HAVE TO FEEL BAD.
BUT YOUR COMMENT ABOUT THE VEGAN
THING, OKAY SO SHE CHANGED HER MIND ABOUT BACON, THAT DOESN'T
MEAN SHE IS KOOKY.
NO, OKAY.
THERE'S SAYING YOU ARE A VEGAN, AND THEN
THERE'S EATING SCRAMBLED EGGS
AND SAYING, I ATE CHICKEN PERIOD.
BUT THAT'S NOT THE
POINT, THE ACTUAL POINT I WAS GOING TO MAKE IS THAT SHE'S KIND
OF A HYPOCRITE.
SHE GAVE UP ON SOCIAL MEDIA, AND WHAT DID SHE
DO?
SHE STARTED ANOTHER BLOG, WHERE SHE POSTS DAILY VIDEOS.
OKAY GRANTED SHE DOESN'T HAVE MAKEUP ON IN THEM, BUT SHE POSTS
DAILY VIDEOS TO A BLOG AND SHE DIRECTS TRAFFIC FROM HER OTHER SITES
TO THAT BLOG.
ANOTHER THING IS
THE 'SUPPORT ME' TAB.
THERE'S GONNA BE NO PAID PLACEMENTS ON HER
WEBSITE, BUT SUPPORT ME.
ON THE YOUNG TURKS, WE SAY WE ARE TRUTH TELLERS,
EVERYBODY NEEDS MONEY.
I GET THAT.
I UNDERSTAND THAT COMPLETELY, BUT YOU ARE DOING EXACTLY
THE SAME THING THAT YOU WERE INITIALLY DOING, WHERE YOU
ARE ASKING ñ THE WAY SHE ASKS IS, I CAN'T REALLY SUSTAIN
MYSELF BECAUSE I BOUGHT ALL THESE NICE THINGS WITH THE
INSTAGRAM MONEY THAT I WAS MAKING BY PUTTING BATHING
SUIT PHOTOS OUT THERE, BUT I WANT TO DO THAT ANYMORE.
JUST GIVE ME MONEY.
I DON'T THINK THAT'S HYPOCRITICAL AT ALL.
I THINK THAT
MAKES SENSE.
SHE'S LIKE, I USED TO DECEIVE YOU BY NOT TELLING
YOU THESE ARE PAID SPONSORS, NOW I'M NOT DOING THAT, BUT IíM ASKING YOU
TO HELP ME.
YOU JUST PUT A SPIN
ON IT BY GIVING HER THIS VOICE, AND THEN ALL OF A SUDDEN
ISN'T SHE A HYPOCRITE?
NOPE.
SHE'S STILL PROMOTING A LIFESTYLE, IT'S JUST A DIFFERENT
ONE THAT SHE VIEWS TO BE AUTHENTIC.
I DON'T THINK IT'S
ANY DIFFERENT THAN TY LOPEZ, THAT GUY WHO IS ALWAYS ON THE
VIDEOS ON YOUTUBE, WHERE HEíS LIKE, THIS IS MY LAMBORGHINI.
I DON'T
KNOW IF YOU'VE SEEN THE AD.
HE'S ANOTHER SCAM ARTIST, AND I
THINK EITHER SHE IS YOUNG AND A LITTLE FOOLISH, AND THAT'S WHY
SHE'S GOING OUT AND ASKING FOR
MONEY AGAIN FOR CONTENT, OR SHE IS JUST A GENUINELY VERY
SMART AND KIND OF A SCAM ARTIST BY PROMOTING THIS LIFESTYLE.
YOUíRE CRAZY.
HERE COMES JAYAR JACKSON, VOICE OF REASON.
HAAS MIGHT EVEN BE UNDERPLAYING THIS.
IT'S NOT
LIKE THIS IS ANYTHING NEW, MODELS HAVE BEEN AROUND SINCE
FOREVER.
A MODEL OR A TV PERSONALITY GOES ON A
COMMERCIAL, OR THESE THINGS CALLED MAGAZINES THAT NOBODY
READ ANYMORE, AND SELLS AN AD.
HOW DO YOU NOT KNOW THATíS AN
ADVERTISEMENT?
IF YOU DON'T KNOW
IT, THAT'S YOUR PROBLEM.
ARE YOU AN IDIOT?
IF YOU CAN'T PICK
UP THAT THAT IS AN AD, THAT'S YOUR FAULT.
AND IF YOU MISS AN
AD, WHO'S MURDERING THEMSELVES OVER AN AD?
YES THERE ARE
PROBLEMS IN THE MODEL INDUSTRY, BUT THIS IS NOT NEW, AND THIS
DOESN'T HAVE TO BE A CONFESSIONAL WHERE YOU GO, I'VE
SEEN THE LIGHT.
NO LONGER GOING TO GO THROUGH THIS HORRIBLE,
MURDEROUS INDUSTRY CALLED
MODELING.
WE ARE OVERPLAYING SOCIAL MEDIA.
I THINK THERE'S A HUGE DIFFERENCE BETWEEN HAVING AN AD
AND SAYING THAT SOMEBODY WAS PAID TO BE IN AN AD AND WEAR THOSE
CLOTHES, AND THEN PRESENTING YOURSELF ON SOCIAL MEDIA WITH
YOUR NAME, SAYING THIS IS MY LIFE, AND PUTTING OF THINGS
FORWARD, BECAUSE YOU ARE BEING DECEPTIVE.
BUT THIS IS A NEW INDUSTRY, A NEW FORM OF ENTERTAINMENT.
SHE IS SAYING THIS IS WHAT IS WRONG WITH THE INDUSTRY,
AND THIS IS THE MESSAGE I WANT TO SEND.
WE ARE ALL IN ONLINE MEDIA, SO WE KNOW HOW ADS WORK ONLINE.
MANY PEOPLE DON'T.
WHEN KIM KARDASHIAN WENT TO THE PERSIAN
GULF, AND SHE WAS LIKE OH MY GOD, GREAT DENTIST HERE THAT I
WENT TO.
IT'S LIKE OF COURSE YOU DID NOT DO THAT, IT'S SO
OBVIOUSLY PAID FOR.
BUT IT'S
NOT OBVIOUS TO A LOT OF PEOPLE.
BUT DON'T GET ME WRONG, I'M
REALLY SPLIT ON IT.
I DON'T THINK IT'S WRONG TO SHOW YOUR
BODY ON INSTAGRAM.
IT'S ALSO NOT WRONG TO BE AGAINST IT.
I'M
NOT JUDGING HER FOR WHAT SHE DID WHEN SHE WAS FIFTEEN AND
SIXTEEN, AND I'M NOT JUDGING HER FOR CHANGING HER MIND WHEN SHE'S
18.
BUT THE MOST IMPORTANT THING IS, IF YOU'RE GOING TO DO
ADS YOU HAVE TO BE CLEAR ABOUT
IT.
ANYWAY, JAYAR, THOSE ARE GREAT LOOKING
HEADPHONES.
MONSTERPRODUCTS.COM/TYT.
BUT I’M NOT SELLING ANYTHING.
THIS IS JUST MY EVERYDAY LIFE.
I WEAR THESE HEADPHONES, I KEEP THEM ON ME.