Small things can add up to some real growth!
Whether you're trying to get your first or your 10,000th sale, there is something for
everyone in this video.
10 Fast Hacks to Grow Your Ecommerce Print-on-Demand Store
Hey, it’s Wes from Printful!
Let's be real for a second.
There's never enough time to do everything you could to boost your store's sales.
We’re all busy.
We often get overwhelmed with everything that we should be doing, and end up not being able
to find time for any of it.
The next time you have spare 15 minutes, take a look at this list of fast hacks and check
off something you can do that doesn’t take long, but will still help your business grow.
Before we begin, make sure you subscribe to our channel and tap on the little bell icon
to get notified about our latest videos.
This way you'll never miss out on new ways to make your store more successful.
1.
Search Instagram for your product photos.
When you’ve got a bit of downtime on your hands, browse Instagram and search your product
name or any associated hashtags for user images.
Not only will it make you feel good to see people who love your designs, but you can
also save the images and place them in a gallery on your site, or use them for social media
posts.
Remember to always ask permission and credit the author when you do this.
While you're there, be generous with your likes, and hit that follow button on different
accounts that you find—liking and following other users will help you get noticed.
2.
Improve the product description for your best-selling item.
Product description is a key factor in convincing site visitors to buy your product, and it
can always be improved.
Take your best-selling item and think about how you can make it sound even more appealing.
You can find tips for writing killer product descriptions in the description below.
And don't forget to optimize for search engines!
Check out our video on SEO, there's a link below.
3.
Update your packing slip text.
Take those 15 free minutes to update the text that gets printed on your packing slips.
Go to your Printful account, Settings and Packing slip to alter the text.
Consider writing a simple thank you note, or adding a discount code your customers can
use for their next purchase.
You can also add your brand hashtag on the slip to encourage users to use it when they
post photos with their purchases.
That will increase the outreach of your brand and make it easier to find pictures to later
use as social proof.
4.
Put an existing design on a new product.
Use Printful's mockup generator to try out an existing design of yours on an entirely
new product.
For example, if you have a great t-shirt design, why not put it on a hoodie as well?
If it looks good, publish it on your store!
Make a big deal of it, send out emails to your subscribers, put it up on social media,
and generally remind your followers that you’re there and you’re constantly working to expand
your store.
5.
Style a flat-lay photo with products you have on hand.
Flat-lay photos have become a major staple of ecommerce images.
Lay out any sample products you have with other relevant items.
You'll have more content to post on your website and social media feeds, plus—it's cheaper
and faster than hiring a model and arranging a photoshoot.
6.
Take a behind-the-scenes photo or film a short video.
Fans like seeing the behind-the-scenes of brands they love.
Why not take a selfie of you designing a new product?
Post a photo of your workspace, share something you're proud of or are struggling with—people
will feel more in touch with you.
You’ll create stronger bonds with your followers, which equals repeat customers!
7.
Have a brainstorm session.
Sit down and think up new ideas for upcoming sales or marketing campaigns.
We believe that the optimal campaign amount is about one per month.
Bonus points if you can get a business partner or someone else who supports your work to
join you—two heads are always better than one!
Write everything down and save it for when you'll have the time to plan out those ideas.
8.
Sketch out an outline for a blog post.
Blogging is an excellent way to develop new leads for your online business.
Take a moment to sketch out an idea for a blog post—it should be something that helps
you build an audience and engage your readers.
If you’re out of blog post ideas, check out the list in the description below for
some tips.
9.
Take a look at Google Analytics.
Go through your store’s analytics to see how sales are doing and spot some trends.
Which products are most often bought together?
When do you have the highest sales?
Where does the most traffic that leads to sales come from?
If you don’t have a firm grasp of Google Analytics yet, check out our beginner’s
guide to Google Analytics, link in the description below.
Write down your conclusions, use them in your brainstorm sessions, and keep them in mind
when making decisions in the future.
10.
Comb through support emails for reviews.
Go through your customer support emails to look for satisfied and grateful customers.
Follow up with them to ask how they’re enjoying the product, and then gently ask for a review.
This form of social proof will help boost your conversions by up to 63%.
Use the reviews on your homepage, product page, or social media.
That's it for now!
You can find all of the resources I mentioned in the description below.
Bookmark this video, so the next time you find 15 minutes to spare, you won’t be struggling
to think of something productive to do.
You don’t need all the time in the world to grow an online store, it just takes a few
minutes here and there throughout the week.
What else do you want to know about growing a print on demand store?
Let me know in the comments below!