LECTURER: Hi there. My name is Daniel Schepis.
I'm a senior lecturer at the University of Western Australia
and I'm the class coordinator for the master of marketing.
In this video, I just want to share a few insights into
our marketing program at UWA.
And hopefully offer some information for
those considering to study with us.
First up, a quick acknowledgement of country.
Our UWA campus is located on Noongar land
and the Noongar people remain the spiritual
and cultural custodians of their land and continue to
practice their values, languages, beliefs and knowledge.
This presentation would cover just briefly some course information.
I'll also share some reasons to study marketing.
Give you some insights into practical experience
you can expect at UWA.
And provide some possible career advice for
post graduation.
So our marketing masters was established in 2012.
It takes 1.5 years to complete full-time
up to two years depending on which units you require
based on your prior experience.
And it's situated within the UWA business school
which is the only business school in Western Australia
to have both AACSB and EQUIS international accreditation.
This course is designed to offer you
an advanced understanding of marketing
covering a broad range of topic areas
and also how do you apply marketing to various
emerging industry trends across a number of sectors.
In addition to that, we have a shorter grad cert.
So this graduate certificate offers more flexible post-grad learning.
It can be completed one year part-time.
Comprises of four co-units which are designed to offer
a fundamental knowledge of marketing
which hopefully could complement some existing knowledge.
This is perfect to be standalone if that's what you're looking for.
Or you could also use your qualifications to get through this
and upgrade this to a masters afterwards.
So my top five reasons to study marketing.
Marketing is critical for understanding consumer behaviour.
And for firms that's really essential
to attracting and retaining customers.
So marketing really out of all sort of business studies
gives you a good understanding of what consumers
are thinking and feeling and how they're
looking to use your products.
Second point.
So marketing is really influential in designing products and services
that solve key problems of consumers, your customers whether their
businesses or individuals and delivering them value. OK?
Marketing is also central to communicating
with external clients and partners.
So marketing is really the...
the part within the business which is
directly communicating to the outside world.
So in studying marketing you really
develop skills and approaches to doing.
The fourth point is marketing and
in particular an understanding of strategic marketing approaches.
So the strategic marketing knowledge can be applied to
various cutting edge technology in order to
work out how do you drop that value for the firm.
And finally,
an understanding of marketing can be extremely
useful in critically interpreting market trends
and informing business strategy.
So the role of marketing is increasing prominence within business.
At UWA our master of marketing course is not just theoretical.
We offer a lot of hands on practical experience,
so I'll give you a few examples of that.
Firstly, we often several of our courses undertake
collaborative projects for real-life organisations.
So these companies come to us and we partner with them
to develop assignments or various activities which
are based on their actual needs.
We also invite various experts from industry
to deliver guest lectures in master classes.
So you have that experience along with your lecturers.
And we also offer in our master of marketing some
work-intergrated learning opportunities where you complete a unit
embedded within a...
an organisation.
So some recent examples of companies we've
worked with through our master of marketing is
Coles, Google, Microsoft, Rio Tinto, tourism WA,
Transperth and Westpac.
Studying marketing is extremely versatile.
So there's various careers that you can pursue after graduation.
So you might go into strategic marketing roles. OK.
For marking bias reformed consultancies.
Etc.
You might go into advertising positions that might be
in-house or on the agency side.
You might be into product development or development of services
in areas such as
consumer...
consumer behaviour and user experience design and things like that.
And finally, another common area
which our students go into is market research.
So that is just a quick video.
Please get in touch if you're looking for more information
and we'll be happy to provide it.
I hope to see you at UWA.
Thank you.