This is the fashion capital of Europe, home of the oldest active shopping gallery in the world and
home of world famous fashion brands like Armani, Versace and Dolce & Gabbana. Yes you are right,
this is Milan, Italy and here shopping is one of the most popular things to do.
Obviously I am not a fashion guru, but I want to show you the most popular shopping areas in
the city you simply have to visit even if you are not a shopping enthusiast. I will also show
you world famous drink you have to have in Milan to compliment your shopping experience. Hi guys,
my name is Rok and I’ve spent the last 9 years travelling around Europe as a tour guide
and I can’t wait to take you on a Luxury Shopping Tour around Milan, Italy.In
Milan shopping goes hand in hand with its beautiful and rich heritage. Just look at
this amazing shopping gallery. In this place it is easy to see how important is shopping for Milan
as this shopping gallery is considered to be one of the major landmarks of the city. This is the
oldest active shopping gallery dating back to 1877. It was named after Victor Emmanuel II,
the first king of the Kingdom of Italy. The Gallery has an arching glass roof that covers
a very important street that connects two famous Milan squares, Piazza del Duomo and
Piazza della Scala. The roof was made of cast iron and the central octagonal space is topped
with a glass dome. This Gallery is an important piece of 19th-century iron-and-glass architecture
and represents the largest shopping arcades of its time. Todays appearance has gone through
different historic modifications and restorations, but it kept its traditional bars and restaurants
that have been part of Milanese luxury lifestyle for the last 150 years. Here you can find only the
finest, most exclusive and luxury shops as even McDonald's was expelled from this gallery in 2012
and was replaced with the gallery's second Prada store. Here you will find exclusive custom-fitted
high-end fashion that is constructed by hand from start to finish from the finest materials.
Here are also the best jewellers, finest book shops, art galleries and even a luxury hotel.
The gallery also houses Leonardo3, a museum of Leonardo Da Vinci that worked in Milan for
many years. The museum displays amazing working models and machines invented by Leonardo daVinci
and a copy of his most famous painting The Last Supper. Even if you can’t afford shopping in this
amazing Gallery you simply have to do some window shopping here as it truly is a great experience.
This is the best department store in Italy that was proclaimed The Best Department store in
the World in 2016. This elegant high-level and well stocked department store was build in 1889
on the prominent location, right next to the world famous Milan Cathedral known as Duomo. Department
store was designed as a visual spectacle to attract potential customers and make them enjoy
the experience of shopping without having in mind anything in particular that they wanted to buy.
But in 1918 fire destroyed the store. Soon reconstruction was made and new store surpass the
previous building in terms of modernity and style and was open to the public in 1921 under its new
name La Rinascente that translates into she who is reborn. This store invented new way of shopping we
still use today as it was the first to show the garments to be sold, put on shelves and visible
from the shop windows. Inside is a collection of high-end stores with Italian and international
brands in fashion, accessories, beauty, homeware, design and food. Also don’t miss a
spectacular "Il Bar" on the top floor that offers refreshments and spectacular views of the Duomo.
If you are looking for a bit more affordable prices take a walk from Piazza Duomo
down Via Torino Street. Here you find something that matches your style and budget.
This is the oldest street in Milano full of great international shops. It is full of international
street brands and chains that can be found in all major European and international cities.
This street is particularly famous for shoes with a variety of footwear. If you are looking
for new shoes here is even a shoe mall with large number of boutiques. Besides shopping
this street offers real cultural gems with it churches full of beautiful paintings.
There are many more amazing shopping areas, but first let’s take a break with
typical Milanese Aperitivo, a pre-dinner drink that was invented right here in Milan. Aperitivo
was invented as a pre-dinner ritual with a drink that stimulates rather than spoils the appetite.
Nowadays the aperitivo has become a period after work and before dinner to socialise with friends.
But it all started in the 19th century when Gaspare Campari was serving his bitter aperitif
in his Caffè Campari on the corner with Piazza Duomo. He created a liquid with a unique bitter
taste and a very recognisable vibrant red colour. Now-days Milan’s most popular place for aperitivo
is this beautiful Navigli neighbourhood. It is packed with charming aperitivo bars
along the banks of the canals. In many places they will bring you a free snack of chips,
olives, or popcorn while other places even offer a proper buffet of food to go with it. Anyway
a Classic Campari Cocktail known as Campari Spritz is made from 3 ingredients: Campari, Prosecco wine
and soda or sparkling water and it comes decorated with fresh strawberries or oranges. Salute!
Brera District is one of the most elegant parts of Milan. This pedestrians only quarter has cobbled
streets and is famous for its artistic vibe, beautiful shops and lots of good
and stylish restaurants. If you are shopping for jewellery and antiques this is the place.
In this charming part of the city is a lot of priceless artwork. Palazzo Brera houses Brera
Art Gallery, city’s most prestigious art gallery with masterpieces by renowned artists of all eras.
If you don’t have the time to visit the gallery, at least pop onto its beautiful
renaissance courtyard from the 1600s. You should also peek inside the fresco-filled, 15th-century
Santa Maria del Carmine church. Narrow streets are lined with charming apartment buildings
with fashionable boutiques and shops on the ground floor. Here you can find young designers,
shoe shops, trendy tea houses and of course jewellers and antique shops. Numerous
restaurants and bars have outdoor seating, creating a relaxed and pleasant atmosphere.
And finally here is the most famous and luxurious part of Milan where you can find some of the most
expensive streets in the world. This is a world famous high-end shopping area in the heart of
the city that can compete with Fifth Avenue in New York and Avenue des Champs Élysées in Paris.
It was named after the four stylish streets that define its boundaries. In a small area this
historic neighbourhood is packed with some of the best designer fashion boutiques in the world. Here
are all the big designer names and most luxurious stores. In neoclassical mansions you will see
impressive shop windows and show rooms with unique and luxurious display of goods preparing
you for a unique shopping experience. Even if you don’t buy anything, it’s worth coming here.
This prestigious part of the city generates 25% of the entire city’s international
shopping turnover. If you are not from the EU and you are shopping without
stopping you should get MonteNapoleone Card for Tax Free shopping experience.
Besides fashion Milan is also full of amazing heritage, museums, galleries,
beautiful architecture and world’s finest artwork. That is why Milan offers a ton of Things To Do.
If you want to learn what are top things to do in Milan, than you should check my video
Things To Do Milan in the top corner. If you like this video please give it a
thumbs up. You can share your questions, suggestions or experience about Milan
in the comments below. And don’t forget to subscribe and turn on the notification bell
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