Canon is launching a whole new
addition to the EOS system. I'm
Rudy Winston, with Canon USA,
and it's my pleasure to
introduce you to the EOS R
system. It begins with the 30.3
million pixel, full-frame EOS R
camera, but there's a whole lot
more! The foundation of this
system is an entirely new lens
mount, designed for optical
excellence today, and incredible
optical potential in the future.
With any of three optional Canon
Lens Mount Adapters, it lets you
use your existing Canon EF and
EF-S lenses, with practically no
limitations or restrictions. The
Canon RF lens mount retains the
same large, 54mm inner diameter
as the current Canon EF mount.
But with a mirrorless structure,
the mount can be moved much
closer to the image sensor than
is possible with digital SLRs.
Several important things happen,
with this combination of a
large-diameter lens mount, and
the decreased distance from the
mount to the sensor: It allows
for the rear element on these
new RF lenses to be larger in
diameter than many previous
lens designs,
which can directly
improve image quality at the
corners and outer edges of the
frame. Larger rear lens elements
mean the front section of lenses
can be smaller, and yet improve
optical performance, with less
bending or refracting of light
rays within the lens. Perhaps
most importantly, the optical
doors for future development are
thrown open. With the RF lens
mount, lens designers will have
more freedom to engineer lenses
that offer even faster
maximum apertures,
higher optical performance, or
more compact designs, than is
currently possible with digital
SLRs. On top of all this, the
Canon RF lens mount now uses 12
electronic contacts, and
lens-to-body communication
speeds are the fastest yet in a
Canon EOS camera. This enhances
current features like AF and
Image Stabilization, and opens
the door to future developments
as well. The EOS R is a compact,
full-frame, 30.3 million pixel
camera. It's ideal for serious
enthusiasts, and for users who
are stepping-up to their first
full-frame interchangeable
lens camera.
Its feature set should
make it a natural for portraits,
landscapes, weddings and events,
and travel photography.
Highlights for still-image
shooting include a big, 3.69
million dot OLED viewfinder,
with superb size, magnification,
and eye relief; Canon's Dual
Pixel CMOS Autofocus, with the
best low-light focus capability
yet in an EOS camera;
shooting speeds up to
5 frames per second
with continuous Servo AF; an
option for totally Silent
Shutter shooting;
a 3.1-inch,
Vari-angle LCD monitor with both
Touch-Screen operation, and the
highest monitor resolution yet
in an EOS camera; and innovative
operations including a new,
touch-sensitive Multi-Function
Bar and extensive control
customization. And, for those
interested in video, the EOS-R
offers UHD 4K video recording
capabilities, now in MP4. The
EOS R records 4K up to 30 frames
per second, or Full HD 1080p up
to 60 frames per second.
Focus with the outstanding
Dual Pixel CMOS autofocus,
or for Manual focus,
you now have aids
like Focus Peaking, and a manual
Focus Guide available.
Connecting with HDMI to an
external recorder, high-quality
4K with Canon Log, at 10-bits
and up to 4-2-2 recording, is
possible. We're launching four
totally new, RF mount lenses,
which will be exclusively
dedicated to RF-mount cameras.
These are stunning designs,
which showcase the optical
potential of these new additions
to the EOS system. Among the
innovations on RF lenses is a
programmable Control Ring, at
the front of each lens, allowing
access to user-defined exposure
settings. The RF 24-105mm F4 L
IS, has up to five stops shake
correction, is smaller than the
EF version, and is the
first-ever L-series lens with
Canon's innovative Nano
Ultrasonic Focus Motor.
This should be outstanding
for video as well as
still imaging.
The RF 50mm F1.2 L, a totally
new design with superb optical
quality, is destined to be a
standard lens for
available-light shooters. The RF
35mm F1.8 Macro IS, a moderate
wide-angle lens which is both a
great, compact lens for street
shooting in available light, and
adds macro focusing down to half
life-size magnification. And the
exclamation point in RF lens
design is the RF 28-70mm F2 -
that's right, F2 - zoom lens.
This underscores the optical
potential of the RF system, and
we expect its optical
performance to match or exceed
the image quality of many fixed
focal length lenses. And,
there's not one,
but three lens mount adapters.
Any Canon EF, EF-S, TS-E
tilt-shift, or MP-E lens can be
mounted with any of these
optional Lens Mount Adapters,
with no loss of exposure or
focus functions.
There's a
standard Canon Lens Mount
Adapter; a Mount Adapter with a
Control Ring - adding the same
Control Ring functionality of RF
lenses to any Canon lens you
attach via the adapter;
and a
Mount Adapter with either a
removable, Drop-in Circular
Polarizer filter, or a variable
Neutral Density filter.
The Polarizer can change
the way you shoot with
ultra-wide lenses like the EF
11-24mm or fisheye
zoom, and the variable ND filter
means any EF or EF-S lens can
now be used at wide apertures or
slow shutter speeds, for
creative imagery, even in bright
sunlight.
One other great feature:
EOS R can autofocus
with a lens plus Extender
combination as slow as f/11. For
the first time, an EOS user can
autofocus with an f/5.6 lens
like the EF 100-400mm, with a 2x
Extender attached. All Canon
EX-series speedlites are
compatible, including both
optical- and radio-based
wireless flash.
We're adding a new,
compact Speedlite EL-100,
with full bounce capability, to
our Speedlite line as well.
With any of the Lens Mount Adapters,
the EOS R camera can easily be
added to any current Canon EOS
owner's camera bag. Directly
attach any of the new RF lenses,
and you enter a new realm of
optical performance. And this is
just the beginning.
For Canon USA,
I'm Rudy Winston.
Thanks for being with us!
♪ ♪ ♪