You've got a brilliant idea, you've got the drive and desire maybe you've learned
the strategy for me on how to launch a YouTube channel. So, in this video,
we're going to talk about some ways that you can come up with a YouTube channel name.
In deciding the name of your channel, there's actually a spectrum, okay? So, on one end of
the spectrum, the channel could be your name. On the other end of the spectrum, the channel could
be your business or the name of your business or a brand, okay? But then there's a lot of things
in between. And there's a lot of pros and cons to having your name. There's a lot of pros and cons
to having at your business. So, in this video, I'm going to cover several examples so you kind of can
see the pros and cons of each. And by the end of the video, you'll have an idea of where you fit
and what you should name your channel. So, I know what you're thinking. You probably have
an amazing business name. So naturally, that should be the name of your YouTube channel.
That's actually probably the worst idea. The best YouTube channels the ones that have gotten,
the most attention, the most following, the ones that youtube promote the most are individuals,
right? They're not companies but they're a person. People want to get to know you, they don't want to
get to know your company. Now, this might send up some red flags for you because you're like,
"Nate, I'm using this channel to generate leads for my business. So, it's got to be my
business name." These people have never heard of you before and they've never heard of your
company before. So, what we're doing is we're positioning you as the expert. They find you,
they build a relationship with you through eye contact that we're making in the videos,
right? And then when they're ready to do more, they're like, "Okay, I know this person. Now,
what company does he work for? What company does he represent? What products? What services does he
offer?" That's when they go to the website. That's when they see the brand. That's when they expect
to see promo videos and menus or services or lists of different things that you offer. So, I haven't
looked at the screen yet. I just loaded it. I did see Mr. Beast out of the corner of my eye.
I haven't looked at what other channels or videos are represented here. But I want to see how...
We're on the trending page, okay? The videos that are the most trending on YouTube. And I want to
comb through and see if we can find any that are based on a company name. So, let's check it out.
Okay. So, we got Mr. Beast. We got tabs. Not not sure what that is. Flash and Rahul but
obviously not a company. Melanie Martinez. Okay, Netflix. That is a company. So,
we do have a company there. It looks like... It's you know, it's Father of the Bride
preview trailer. So, that is something applicable to video. Simply Logical, Palo G
Music, The Ellen Show. So, even the ellen show while that is a big show. It's based on her name.
The Ellen Show. So, I like that example as a good one. Danny Gonzales, Jennifer Lopez,
Travis Scott, Tony Lanes. Alright, I'm not seeing a single company in the trending videos. I mean,
Big Hit Labels. I'm guessing those are music videos. Terminal Montage. Don't know what that
is. Yeah, I just keep looking and looking. I was actually expecting to at least find one.
Okay, GC. That's like a magazine or something. Right? K-H-O-U 11. Is that a news station? So,
we dug far enough and we found something like a big magazine or a news station. But there's
no businesses in the training section. That's not really what people want to subscribe to,
what they want to follow, what they're expecting to watch. So, there's a lot of reasons against it
being a brand or your company. So, what are some examples in the middle? It can be a category.
It can be a movement. It can simply be an idea. Because people can get behind a movement. They can
get behind an idea or a concept or a principle. It's not a company that they know is going to
be pitching to them or selling to them. We all have companies and we all have things to sell.
But that's not what we put in these videos. In the videos we teach, we share, we help.
At the end of the video, we give them a call to action either referring them to another episode
or we give them a lead magnet. "Hey, if you found value in this video, I have a free gift for you.
Go ahead and click the link below and you can get access to that." When they access your free gift,
that's when they learn about your company. They're expecting it. They want it.
They wanted more information from you. You're giving them more for free so they expect to
see that and they're not upset by that. But on the free content, you're putting out there on YouTube,
they don't want to be sold to. So, if you're not going to name it your name... And we'll talk more
about the advantages of naming it after yourself. The middle ground is to pick a movement or a
mission or a cause or a topic. So, if your channel is about fitness, it might be Runner Zone if you
really like to run or entrepreneur's corner. Let me think one more example. Like we could call it
a Better World. Alright. So, that doesn't sound like... I guess that could be your brand but if
it's the mission like, "I want to make this place a better world", that means that I enjoy exploring
and going hiking and I talk about important things that are related to me and I teach
business principles. I don't know. But you have a better idea of what your channel is about. And so,
it's definitely better to move away from the name of your company and that professional corporate
look and go for a cause or brand or a topic. Would you consider naming your YouTube channel
after you? Right? Your name. My channel is Nate Woodbury. It wasn't always that way. For a long
time, my channel is actually called Hero TV. The Kris Krohn Channel, it didn't always start out
that way. At first, it was R-E for real estate. RE investor TV. Kind of a long name,
kind of a mouthful. Later, he created a brand called Limitless. And so, we changed the name
of the channel to Limitless TV. Okay, that's more of a movement. It is his brand, it was his logo.
nd we built the channel to a couple hundred thousand subscribers under that name. People
began to be familiar with it. But when we learned how powerful your channel could be, to be based on
your name because it really helps people get to know you and build a relationship with you, not
just a brand; we decided to change the name of the channel to Kris Krohn. Spelled with K's, K-r-i-s,
K-r-o-h-n. But we had a challenge because now we had so many subscribers that knew of this channel
as Limitless TV. So, we set out a plan over 6 months to change it gradually. So, the first thing
we did is we called it Limitless TV - Kris Krohn. Okay? Then a few months later, we swapped it.
Kris Krohn - Limitless TV. Then at the end of the 6 months, we just took off the Limitless TV.
We did the same rotation with visuals and showing the logos and T-shirts that he wore and everything
else. One important thing to note is if your channel is your name, you can really do anything
you want or talk about any subject you want on your channel. And it applies to you, it fits
within it. I talk so much about having really, really specific topics. So, you want each video to
be a really narrow, niche, specific question. But that doesn't mean your channel needs to be that
specific. Your channel should be broad. It should be quite broad and cover lots of different topics.
If you've heard my tree analogy, your channel can actually cover multiple trees but each
video should be a very, very specific leaf. So, if the channel is your name, you can cover multiple
trees. You can cover many different categories and it all makes sense. So, you probably want some
feedback. You've got a unique situation, right? Go ahead in the comments below. Let me know what you
plan on naming your channel or an idea that you have and I'll reply and I'll let you know what
I think. I have a free gift for you, alright? So, I am a YouTube expert and I teach a lot of
different YouTube strategies and I've created an almanac. I call it the Influencer Almanac. So,
I want to give it to you for free. Just go ahead and click the link below and you can get access to
that so you can learn a lot more about YouTube and other ways to grow your influence there.