- In today's clip, this is day two
of how to build a massive audience.
This is the 30-day strategy to building a massive audience
without spending a dime,
but before we start,
don't forget to rate, review, subscribe
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if you like business and marketing
and entrepreneur tips from myself,
yours truly, Eric Siu.
So, in the last video, we talked about how,
you know, day one, how do you get about going,
building this audience, right?
And day one, by the way, is,
day one, this is like day one through 30,
day one through 60, by the way.
This is the very beginning, these are the foundational
pieces that you need to do, to get started.
You gotta, you know, pick your topics,
you gotta pick your platform,
you gotta start, batch a five day starting
amount of content.
Start to collaborate with some people,
start to promote it a little bit.
But, what I haven't talked about now,
is what specifically you can do around
kind of promoting and also batching too,
because we talked about the beginning batch,
the five, right?
But, Marketing School, we do that every single day.
That's 30 episodes every single month.
And that's with another partner of mine, Neil.
And, how do we do it?
Well, what we do is we batch it.
We batch 20 episodes in a day,
and then another day of month we batch
another 20 episodes, so we get 40 done per month.
Se we always have a surplus of 10.
And usually we're ahead by another month.
With Growth Everywhere, what I do is on Thursdays,
and that's a weekly podcast on interviews.
I will do two to three interviews on Thursdays,
so basically each month, I'm probably getting about
let's just call it 12 to 16 interviews every single month,
sometimes I might do four in a day.
That allows me to get ahead.
I think right now in Growth Everywhere
I'm ahead by like six or seven months.
So, I can go on vacation right now,
not do anything for the longest time,
still come back, make it, go on another vacation
after that, and I'll still make it.
Okay, so that's the peace of mind that I have right now
that goes with it.
So, if you're gonna do it daily, by the way,
which I recommend that you do, because most people
are not doing it daily, that's fine.
So, now when I create content, after you start
to be in the work force for a while,
I find that all I'm trying to do is,
I'm just thinking about what I wanna do next,
what I wanna talk about,
what I wanna apply to my business,
how I'm thinking about things,
maybe there's something I wanna articulate.
And I'm just, endless content right now.
Like, sometimes I'll wanna re-articulate something,
that's how you create content.
Me talking to you right now,
helps me get better at my craft.
That's why you create content in the first place,
to get better at your craft.
Forget the audience thing, like the audience thing
is almost like a side effect.
The audience starts to form once you start
to form a point of view.
You don't start to form a point of view
until you start to talk about it,
until you start to develop your own voice.
When you start to develop your own voice, by the way,
you start to find that you're not following people
as much anymore.
It's totally fine to follow people in the beginning,
but what you're gonna find is,
as you start to develop more experience,
you're not gonna be following people as much
and you're gonna be your own person.
Which I think is very invigorating and very,
you know, freeing, at the same time.
So, look, batch your content, if you do everyday,
do it, because most people they just don't have the time
to do it or they're to scared to do it,
whatever it is exactly, you're gonna
have an advantage there.
And, promoting as well, so we talked about,
you know, getting guests on your show too.
But if you can't get guests, like,
when I first started doing blogging,
we'll go to blogging for a second,
I used to always write ego bait pieces,
And I'd reach out to every single one of them,
'cause there's 50, maybe five of them,
10% might respond, and you know they'll tweet you out.
And that's what started to get my name moving.
I remember when I first left Treehouse,
I led their marketing team, I started
the Growth Everywhere podcast,
and people started to slowly find out about me
but it took two years for people to start
to find out about me, and nowadays
I'll get texts from people in foreign countries,
like my friend was in Ukraine and there was a guy
holding the phone and it was with my Growth Everywhere
logo on it, right?
Or, someone else was in Spain and the same thing,
it's the Growth Everywhere logo, it's like,
my friends will find other people,
and they'll stick the thing out,
and look here's the other thing,
don't worry about the audience too much because
Marketing School gets 1.1 million downloads a month,
Growth Everywhere is only about 100 thousand,
but you know what?
More people, when they come up to me,
they talk to me about Growth Everywhere,
more often, maybe 60% of the time, they talk about
Growth Everywhere versus Marketing School, okay.
So it's not always about the numbers,
it sometimes can be a vanity metric,
and also at the same time you gotta consider,
people that are listening to one podcast,
might be a lot more affluent.
Would you prefer a podcast that gets a thousand downloads
a month, but it's all millionaires and billionaires
listening to it?
Or one that gets a million downloads a month
and, you know, it's all kind of people
that are just starting out in life?
It just depends on what you're looking for
at the end of the day, who you're planning to sell to.
So, you gotta know kinda who your targeting as well.
You can pay for promotion, but we talk about
not spending a dime, so maybe you can't pay
for promotion here.
You can barter with influencers,
we talked about bartering in the last episode on this.
You barter your services, you barter your time,
in exchange for some type of mention
in exchange for kinda getting your name out there.
And what you're gonna find is,
the flywheel, right?
Like a wheel is really hard to turn in the beginning
inertia, right, I'm not gonna talk about physics right now
but, it's hard to move something in the beginning,
once you start to get it moving, the wheels are churning,
it starts to move a lot faster, faster, faster, faster,
faster, and boom you're just cranking, okay.
And that's how you start to build an audience,
because, I found the same patterns over and over.
Growth Everywhere
Then, the Single Grain Blog
Our YouTube channel too, like,
we started at 2500 subscribers,
now at about 17 to 18 thousand.
It's like, the flywheel on this one,
man, this one's hard to push, now it's still like
struggle, struggle, but we're still struggling right now,
but man, it's getting moving, right.
So, look.
I'm gonna emphasize this again, but like this is day two,
which is more like day like 60 plus,
so I basically went through a lot of days in here,
but it is gonna take you time, you have to be patient,
you have to keep doing what works too.
Like, you're gonna find in your analytics,
like look at your analytics, if you wanna build
a good audience, find, like look at your top performing
blog post, look at your top performing videos,
look at your top performing podcast,
and then, do it again!
Like, if you find something that works,
a title that works, do it again!
If you find your audience resonates with something,
if they really like the fact that you
talk about paid advertising, and or like,
you talk about slippers, and then the next second
you're talking about socks, but they really like slippers,
and anything you've written about around slippers
really performs well, and you decide to go to socks,
and they don't perform that well but you keep doing socks,
and you keep trying to do all this other stuff,
you're being not intelligent about this.
So, look at stuff that performs,
try to double down on those, and maybe 20 to 30%
of the time, try new things that you haven't tried before
and just keep experimenting.
20 to 30% is more than enough,
but look, this other 70 to 80% of the time,
do the stuff that works.
You're gonna find the stuff that works
through quantitative and qualitative feedback
once you start to build a little bit of audience,
survey them as well.
So, that's day two, which is I mean,
you've got day one and day two,
I basically condensed a lot, maybe it's part one
and part two, let's put it that way.
Part one and part two on building a big audience,
look, it compounds, takes time, be patient with it,
have a point of view, and you're gonna do great.
So let me know what you plan to do to build your audience,
what site it is, in the comments, or in the review section
if you are listening through podcast,
don't forget to rate, review, subscribe,
and we'll see you tomorrow.