>>THIS IS NOT A THING I DO OFTEN, BUT I'M GOING TO PRAISE A
COMMERCIAL, AND DEEPLY SO.
AND IT'S AN AD FOR BURGER KING.
WHAT?
WHY IS THIS EVEN ON THE SHOW?
I'LL TELL YOU WHY, IT'S
ABOUT NET NEUTRALITY, AND BURGER KING HAS TAKEN A WEIRD COME A
WONDERFUL STANCE ON IT.
WHAT?
WHAT DOES BURGER KING HAVE TO DO
WITH NET NEUTRALITY?
WELL, NOTHING AS FAR AS WE KNOW EXCEPT
THEY ARE STANDING UP FOR.
NET NEUTRALITY IS BASICALLY FREEDOM
ON THE INTERNET TO KEEP THE RULES AS THEY ARE NOW AND
EVERYONE ENJOYED INTERNET WE HAVE, REPUBLICANS, DONALD TRUMP,
AJIT PAI, THE FCC, KILLED NET NEUTRALITY RECENTLY IN A VOTE
THAT ALLOWS INTERNET SERVICE PROVIDERS TO SET NEW RULES AND
CREATE SLOW LANES AND FAST LANES.
GUESS WHO IS TO BE IN THE
FAST LANE?
I HAVE NEWS FOR YOU, COMCAST, VERIZON, AT&T -- THE
COMPETITORS WILL BE IN THE SLOW INCOME IF YOU DON'T PAY A RANSOM
YOU WILL BE IN THE SLOW LANE.
IF YOU DON'T HAVE OPINIONS THEY
AGREE WITH, YOU MIGHT BE IN THE SLOW LANE.
BURGER KING TRICK
THEIR CUSTOMERS INTO BELIEVING THERE WAS A FAST LANE FOR
WHOPPERS THAT COST $4.79 -- SORRY, THAT'S THE SLOW LANE, BUT
IF YOU PAY MORE, 26 BUCKS, YOU GET IN THE FAST LANE AND GET
YOUR WHOPPER RIGHT AWAY.
THIS IS A RISKY MOVE, AND TO PUT IT AS
AN AD, UNBELIEVABLE, I CAN'T PRAISE IT ENOUGH.
LET'S WATCH IT FIRST, AND THEN I'LL COMMENT ON IT.
>>IT WAS?
>>WHAT IS NET NEUTRALITY?
SOME PEOPLE, FOR WHAT IT'S WORTH,
JUST -- YOU KNOW?
>>I DON'T KNOW EXACTLY WHAT IT IS.
>>I GOT A NUMBER ONE.
>>DO YOU KNOW WHAT'S GOING ON WITH NUMBER 98?
>>YOU GOT THE WHOPPER?
YOU GOT THE SLOW ACCESS WHOPPER PASS.
>>WHAT?
>>IT'S ON THE MENU WITH THE FAST, MEDIUM, SLOW.
SLOW MBPS,
FAST, OR HYPER FAST.
MPBS STANDS FOR MAKING BURGERS PER SECOND.
>>SO IF WE WANT TO WHOPPER NOW WE HAVE TO PAY $26?
>>THAT'S HOW YOU GET FAST, THAT'S THE HIGHEST PRIORITY.
>>THIS IS A LANE SYSTEM?
>>WHAT ARE YOU TALKING ABOUT?
>>BURGER KING CORPORATION BELIEVES THEY CAN MAKE MORE
MONEY SELLING CHICKEN SANDWICHES AND FRIES SO THEY ARE
SLOWING DOWN ACCESS TO THE WHOPPER.
>>WAS GIVEN AN OPTION OF CHICKEN SANDWICH OR --
>>I DON'T WANT CHICKEN, I WANT TO WHOPPER.
>>DO YOU HAVE ANY WHOPPERS READY THAT AREN'T --
>>YEAH.
>>
THE SANDWICHES READY, I'M JUST NOT ALLOWED TO GIVE IT TO YOU.
>>YOU CAN'T GIVE ME THE SANDWICH, IT'S READY BUT YOU
CAN'T GIVE IT TO ME?
>>WHOPPER NEUTRALITY WAS REPEALED.
>>THAT DOESN'T MAKE SENSE.
>>I HAVE NO OTHER CHOICE.
>>THIS IS THE WORST THING I'VE EVER HEARD OF.
>>NOW HE'S GETTING HIS MURDER.
>>YOU PAID $26 FOR A BURGER?
>>NOW HE'S A HIGHER PRIORITY.
>>I WANT A BURGER.
THIS IS A BAD DREAM, I JUST WANT A BURGER.
>>I FEEL LIKE I'M GOING CRAZY.
>>HERE IS WHAT I'LL DO, YOU HAVE THE BAG, I CAN PUT IT IN THE BAG
AND 42 SECONDS.
>>HOLD ON, 10 SECONDS.
>>I DON'T MAKE THE RULES.
>>YOU JUST ENFORCE THESE RIDICULOUS RULES?
>>UNFORTUNATELY WE HAVE TO.
>>I FELT LIKE I WAS BEING TAKEN ADVANTAGE OF THIS IS A CUSTOMER
COMING TO GET THEIR FOOD, IT FELT LIKE A POWER MOVE.
>>THEY ALREADY CHANGED THE POLICIES OVERNIGHT OR WHATEVER.
>>I DIDN'T THINK THAT A WHOPPER, ORDERING A
WHOPPER, WOULD OPEN MY EYES UP TO NET NEUTRALITY.
>>THE WHOPPER TAUGHT ME ABOUT NET NEUTRALITY.
IT'S STUPID BUT
TRUE.
>>THIS WAS APPARENTLY THE IDEA OF FERNANDO MACHADO, GLOBAL
CHIEF MARKETING OFFICER FOR BURGER KING, NO DOUBT OTHER
PEOPLE ON HIS TEAM WERE INVOLVED AS WELL, IT'S GENIUS.
WHY?
NUMBER ONE, IT EXPLAINS NET NEUTRALITY PRETTY WELL, AND YOU
GET A SENSE OF THE FRUSTRATION YOU ARE ABOUT TO HAVE ON THE
INTERNET.
BUT FOR BURGER KING'S PURPOSES, IT MAKES ALL YOUNG
PEOPLE IN FAVOR OF BURGER KING.
BECAUSE FOR THE ONES WHO DO
UNDERSTAND IT, WE THINK NET NEUTRALITY IS ESSENTIAL, AND
KILLING IT WAS DISASTROUS, AND WHEN I SAY "WE" I REALLY MEAN
ALMOST THE ENTIRETY OF THE INTERNET.
LOOK AT ANY POLLING,
GO TO READ IT, GO TO THE COMMENT SECTION OF ANY VIDEO, THIS IS
THE ONE ISSUE THAT ISN'T POLITICAL.
IT SEEMS POLITICAL
BECAUSE AJIT PAI WAS IN FAVOR OF IT -- BY THE WAY AT THE END
BURGER KING DRINK FROM A REESE'S PEANUT BUTTER CUP -- TRUMP IS IN
FAVOR OF KILLING IT, BUT IT'S NOT POLITICAL BECAUSE THE
RIGHT-WING SITES WOULD BE TARGETED FOR REASONS I LAID OUT
BEFORE.
SO WE ALL WANT NET NEUTRALITY, AND AS A WAY OF
GETTING YOUNGER CUSTOMERS, IT'S BOLD, IT SAYS THAT TAKING A
STANCE IS A GOOD WAY OF GETTING CUSTOMERS INSTEAD OF ALL, I'M
GOING TO BE SAFE, I DON'T WANT TO OFFEND ANY CUSTOMER EVEN IF
IT'S AJIT PAI -- WHAT IF HE DOESN'T COME TO BURGER KING?
WHO
CARES?
YOU WANT AS MANY CUSTOMERS AS YOU CAN, AND YOU DO
THAT BY TAKING A BOLD STANCE, NOT BY PLAYING IT SAFE.
SO EVEN
THOUGH IT ISN'T IN THEIR INDUSTRY OR FIELD, I THINK THIS
IS AS SMART AN AD AS YOU CAN DO BECAUSE IT RALLIES PEOPLE TO
BURGER KING'S SIDE.
BY THE WAY, NEXT TIME I SEE A BURGER KING
THERE IS NO WAY I'M NOT EATING AT IT ON THIS AD ALONE.
SO GREAT
WORK, I THINK THEIR INGENUITY AND COURAGE SHOULD BE REWARDED.