hi I'm Mike is it plant-based is it a burger is it vegetarian is it vegan or
is it neither what is the impossible burger and can it fool me on our Wyoming
life
hi my name is Mike I'm a Wyoming rancher and along with my wife Erin the creator
of our Wyoming life our goal is to showcase ranching and farming to a
society that has in a lot of ways forgotten where their food comes from
we do that by inviting everyone and anyone to come along with us and explore
the ranch life and escape the ordinary please subscribe and get to know us a
family behind your food as you can imagine when I started hearing about lab
made meat it got my attention I had people asking me if this was the end of
cattle of the cattle industry if meatless meat was the future and what we
do our ranch here has been in existence for over a hundred years if the beef
industry full of tomorrow we'd be in a world of hurt but would it be the end of
the world probably not ranchers and farmers are
some of the most resilient people I've ever met but we still hope that we don't
have to find out this whole thing is not a new idea in fact the veggie burger may
have been created in 1982 in London by Gregory Sam's and his brother Craig or
maybe it was in 1948 when the veg burger was mentioned in the media or maybe in
1980 when the garden-house restaurant in Gresham Oregon introduced the garden
burger the veggie burger no matter when it was invented is typically made with
ingredients like beans especially soybeans and tofu nuts and grains
sometimes seeds or fungi such as mushrooms or mycoprotein protein derived
from fungus I've had a few veggie burgers in my life and if you've ever
had a veggie burger you know that the taste and texture is really nothing like
beef but with technology comes a whole new type of veggie burger they call it a
meat analogue meat alternative meat substitute mock made full meat imitate
vegetarian made fake meat and vegan meat or maybe just meatless meet the goal is
to mimic meat the texture the flavor and the appearance while the old veggie
burger is out meat alternatives are in or at least to a certain set of society
but it's also being seen by another as over processed industrial food and it's
sometimes even called food-like substances you can't hurt you
that veggie burgers they don't grow on the ground they are made in factories
and although they're made with plants they aren't made only with plants when
you buy a pound of hamburger from us in our farm store that's located right here
on the ranch I can show you exactly what's in that package however when I
look at meatless meat such as the Beyond burger there are sometimes up to 50
different chemical additives most of which I can't even pronounce now here's
the truth we all eat crap and most of us do it on a daily basis today I had an
energy drink that probably has more chemicals in it than in the gas tank of
my truck but I really don't like the miss the the manipulation I guess of the
consumer in the last Gallup poll to tackle the subject 5 percent of u.s.
adults consider themselves to be vegetarians that's about 16 million
people those 16 million average and income rule of $50,000 and the largest
percentage of them are 18 to 34 year olds you don't have to be an economics
major to know that there's a demographic that is ready for a new product
just like meatless meat and if you can provide it you can make a lot of money
the scoop is that inside a veggie burger you'll find this whatever this is
tertiary butyl something TBHQ it's a preservative that basically keeps it the
right color it's been linked to cancer and the FDA
it's the amount allowed in foods there's magnesium carbonate that's used in in
flooring and fire extinguishers red dye number three another chemical that has
been banned in cosmetics for actually causing cancer guess it's still good
enough to for our food though and propylene glycol does that sound
familiar well it's used as a moisturizer but down
in the shop we just call it antifreeze you get the idea is it really good for
us now the FDA won't rule it meatless meat is better than real beef but they
say it's safe enough for sale are the chemicals harmful probably not but is it
natural and healthy for you well I'll let you make up your mind on that one I
honestly have no problem with vegetarians in fact Aaron's sister is
vegan what I don't like is somebody telling me that I'm a monster or an evil
or I'm a bad person because I eat meat because my choices don't align with
theirs that's actually called elitism and it's caused more than a couple
problems around the world since the beginning of time we aren't better than
somebody else we're just different people but now it's time to put my money
where my mouth is literally
so I'm on my way to town I ran out of fuel so I'm on my way to town to get my
very first meatless meat burner it's called the impossible burger available
today at your local Burger King I've never had one
I'm anxious to see if it actually tastes like beef I imagine it wouldn't surprise
me at all if it tastes exactly like beef does if you think about it there's
probably been millions of dollars put into making this thing the same texture
the same taste as beef and that millions of dollars I mean you know you're gonna
spend that much money you're going to get it right probably it's funny that it
takes millions of dollars to make something taste like something that you
know that that we could get naturally but it's okay it's different strokes for
different folks right
just one regular whopper at one impossible longer that is it have you
tried those do you want to it smells weird
all right so here we go we've got a and B Aaron put them on on
place for me so that I can't tell the difference but actually just by looking
at it you can you can tell the difference the the impossible burger
doesn't look like a real burger it doesn't look anything like the whopper
that's sitting right next to it but yeah I kind of kind of leery to do this it
smells funny that's true you know you can smell I know you can't smell it
that's beef you can it smells like beef this one however
does not it smells like agar it smells like plants it smells like the garden
yeah all right so I guess I don't even know which one to try first we'll try
the impossible burger first I know what a whopper tastes like so the the a B
comparison is kind of out because it's very obvious which one is not real meat
yeah that doesn't taste anything like hammer not me
that's hammer that has taste to it at least the other interesting now I'm not
finishing on that the other interesting thing about the the impossible burger is
that it doesn't even claim to be a vegetarian burger it's cooked on the
same grill with other burgers cross-contamination and of course the
the Fannie's that's not that's not vegan this burger burger also has four times
yet on a sodium than real beef so I can see that if you're a vegetarian and
you're eating Burger King you're probably no better than the rest of us
welcome to the club of course you can get it without the mail you can ask them
to maybe play in the grill before they cook it for you in fact that's probably
a good idea no matter what you order so vegetarian vegan farmer Rancher meat
eater or heathen let me tell you what I know I know we're all just trying to do
the best for ourselves and our families and occasionally we think about others
and wish the best for everyone thanks for hanging out with me it's evening and
and thanks for listening to my little rant this burger is apparently easy to
fake but well actually it's not with the be on steak or impossible pot roast
comes on the market I'll have to try that out too I guess I'll try that out
too but I think that those that think that meatless meat is gonna replace beef
well I can tell you it's not gonna happen at least not yet anyway
demand for meat real meat is actually growing and that's across the world 30%
of the calories assumed prayer consumed globally come from meat and the the
markets worth actually 1.8 trillion dollars at least 25 states have
introduced bills to make it a legal to use the words beef or meat on products
that aren't and Kansas has went so far to and do to introduce a federal bill
that would require companies to simply label their product as imitation B
after all if beef is so bad why does it taste so good and why would you want to
make a plant taste like it I'll see you next time until then have a great week
and thanks for joining us in our Wyoming life doing this for you Internet
are why we like trying things so that you don't have to
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