And I'm doing it.
(rap music)
♪ I been livin' off a dollar and a drank ♪
♪ Working schemes up in my head ♪
♪ To try and reach up to the top floor ♪
♪ I can't seem to focus on a single thing ♪
♪ I'm too dazed in ♪
Hello Sasha!
What up what up?
(upbeat music)
The first 35 people we hired
had zero days of creative experience
and then I told half of them in a room just like this,
not too far from here, you're all making content.
And literally, I'm like any questions?
And they're like I don't know how to make content.
And this was really the answer, I was like, Google it.
(people laughing)
I was like, we'll get you Photoshop and Google it.
That was literally real to me, like very real.
Very not real to a creative agency land.
Like if you ask me what's the biggest difference
between Vayner 2019 and Vayner 2011
and could Sasha take something from that?
It's just doing.
(upbeat music)
Organic reach is really feelin' it.
- I think it is algorithmic.
- Yeah I think that's right.
- Please.
- Yeah, yeah.
- Yeah.
- 100%
But I do think, but here's what I would say,
I don't think our IGTV thumbnail and titles are good at all
or copy, and they're crushing because they think they're,
got it?
That's where my thesis is coming from.
The first three seconds really matter.
The copy really matters.
The thumbnail really matters, everything matters.
I love how people think these people
have amassed millions of followers 'cause they got lucky.
Twitter, hope you're doing super well,
just wanted to wish everybody a tremendous Wednesday
and nothing but health and happiness.
And a little fun thing that I think
a lot of people tend not to do,
I recommend if you have a second right now
to go into your address book, hit the letter D,
and call somebody you haven't spoken
to in a long time and just say hello and hi.
You know what's funny?
I'm gonna do it.
(man laughing)
Eating your own dog food, D.
(dog barks)
Here we go, D, D.
(cellphone ringing)
- [Brian] Hey G.
- What up Bri?
- [Brian] 'Sup man?
- Honestly no joke, I'm just calling you
to say that I love you and I'm so grateful
for these many many years that we've gotten
to work together at Wine Library,
you're just such a wonderful dude
and I just wanted you to know it.
- [Brian] Thanks man.
- How are you?
- [Brian] Haven't heard from you in awhile.
- I know, I know you haven't, that's why it's fun
to just kinda do this once in a blue moon,
you know what I mean?
I think about you a bunch
and I just wanna do a better job of just callin'
sometimes, and literally that's it.
Ya good?
- [Brian] No problem man, I appreciate it.
Yeah I'm good.
- Seems like a lot of the operation stuff is getting
better and better and more efficient every day.
- [Brian] Yeah definitely.
I'm working on it.
- I love it man, I appreciate it.
Ping me anytime, okay?
- [Brian] Will do.
- Do that, make, put some sort of weird calendar thing
on like November, like, on September 7th and just
call me every year on that day or something,
just at least once a year.
- [Brian] You got it.
- I love you pal.
- [Brian] Love you man.
- See ya, bye. - Talk to you later, goodbye.
- Now you get addicted and you're kinda like,
now I'm like looking for more. (laughs)
(cellphone ringing)
- [Voicemail] At the tone, please record your message.
- I don't think I've left a voicemail
in like 13 years. - When you're finished
recording, you may hang up or press one for more options.
(beeps)
- Freddy Decks, it's Gary V.
I just wanted to call and say I love your face.
See ya.
I haven't talked to him in seven years.
Alright, let's bounce.
(rap music)
♪ Yeah don't play ♪
♪ I'm in your mind ♪
♪ Get in my own way ♪
♪ Stop wastin' my time ♪
♪ I ain't trying to leave here until I'm gettin' mine ♪
♪ Bitch I be taking what's mine ♪
♪ I ain't trying to leave here until I'm gettin' mine ♪
♪ You don't gotta see that I'm right ♪
- I'll tell you the thing that I would highly recommend,
is maybe making a comic of something
that's actually happening at this moment.
- [Chris] Right.
- Like the college, you know, the parents
buying fuckin' into kids into college?
- [Chris] Yeah.
- We should've made a comic on that.
- [Chris] Absolutely.
- Like it should've been like a bunch of people like,
Gary, did you hear what happened?
- [Chris] Yeah let's do something like--
- And then, my reply would've been like,
what do you think I've been telling you?
- Right, exactly. - You know, like,
stuff like that.
Social commentary, like of the moment,
in the same way you're thinking about that.
- [Chris] Yeah.
- But we're cool with that Chris, I'm into it.
- [Chris] Cool, yeah, no, that's exactly
what I wanted to do.
- Let's go. - I wanna capture stuff--
- Literally, like, - in the moment.
- Look, the best way to get shit to happen, is to do.
Go find Mike Boyd, get Mike Boyd,
find his number, call him,
get Keat on the phone, and let him,
make sure he's, you know?
The other thing is, I don't want you to waste time,
so you should be fucking texting me, and saying like,
I wanna make a comic on this,
this just happened, what do you think?
- [Chris] Yeah.
- And then I'm gonna reply one out of every three times,
and like, we're gonna go.
- [Interviewer] Alright G., if you had to pair one wine
with vegetables, what would it be?
- Empathy Rose.
- [Interviewer] And if you had to pair one soft cheese with?
- Empathy Rose.
- [Interviewer] What if it was a hard cheese though?
- Empathy Rose.
- [Interviewer] Fish?
- Oh, with fish, Empathy Rose.
- [Interviewer] Okay, but what about white meat?
- Like a chicken?
- Yeah, chicken. - Empathy Rose.
- [Interviewer] Red meat?
Maybe a steak?
- Then, Empathy Rose.
- [Interviewer] Alright, but finally, if you had
to just pair it with a dessert, what would it be?
- Like a coconut cream pie?
- [Interviewer] That, or maybe just
like a sprinkled cupcake.
- The Empathy Rose.
(both laughing)
I was fighting to stay alive the whole time.
Oh I think you should do a, make a piece of content
that's like a spin-the-bottle.
I'm gonna kiss one of you, so get ready.
(man laughing)
D. Rock, I know you've always wanted it.
- [Man] I know.
- Yeah, D. Rock!
- [Man] No? (rap music)
- Oh, so perfect, I wanna kiss myself!
- [Man] I think it's you.
(men laughing)
- [Gary] It's literally nobody.
- [Man] Nobody.
- That was amazing.
♪ You don't gotta see that I'm right ♪
♪ Get in my own way, stop wastin' my time ♪
♪ Putting it all in my mind ♪
♪ Bitch I be taking what's mine ♪
(Gary laughing)
- Well first of all, it's a lot of practice, right?
I've been really grinding at like working
like this my whole life. - True.
- So, you know what I mean?
- [Dustin] Yeah.
- It is gratitude, it's also being in your right spot.
Like I love doing this, like I've said it over and over,
you can probably clip 13 different times
I've said it in the last month.
Like, this is my hobby.
- [Dustin] Yeah.
- This is my passion, this is what I love to do,
I love building businesses, this is fun for me.
Like I'd rather be doing this than playing Fortnite.
I'd rather be doing this than skiing.
I'd rather be doing this than rock climbing, yoga,
cooking, watching Game of Thrones.
This is my hobby.
Most people don't do their hobby as their profession.
Like, I just don't think most people are living their hobby.
Right?
And like,
and that's it.
It's kind of like today when I gave the advice to like,
go to your contacts and hit the letter D, and call somebody,
well then I did it.
- [Dustin] Right.
- And like, I keep telling everybody in the macro to live
their hobby, live their passion, live their happiness,
and I'm doing it.
Like I only give advice, or hot takes, or opinions,
or thoughts, or hypothesis' on shit I'm actually living.
- They're scared because of judgment,
and they're scared because they buy shit,
or live a lifestyle they can't afford,
which is why that's where all my content goes.
Think about where all my content goes.
Stop buying dumb shit, stop worrying
about other people's opinions.
Why?
Because if you do those two things,
you can actually do what you love.
Almost everybody can do what they love,
but are they willing to live a lifestyle
where they only make $31,000 a year?
That's, you know, do you wanna be happy?
Or do you wanna be perceived as happy?
Right?
You know, people end up buying like,
does this dude want this Lexus?
Or does he like the way it makes him look to everybody else?
- [Dustin] Right.
- You know?
That's my fucking question.
It's not super complicated, it's a very simple question.
Because the part, the second part of that statement,
which I say often is, if he's got that Lexus
because he's insecure, and using it as a cosign,
and that's coming at the expense of him not being able
to leave a job he hates, where he's making 84k,
to go start a Star Trek blog, while he has a side job
making 47k, that Lexus is bad.
If he's happy, that Lexus is amazing!
Like, I don't know, that's the saying.
- Yes.
- 'Cause you're not an entrepreneur.
I hear Star Trek, and I'm like okay,
I'm gonna start a Star Trek podcast,
then I'm gonna take 18 months, it's gonna pop,
then I'm gonna be those, you know, I'll do something
on the side, but then I'll be able to start like,
selling hoodies, with Star Trek.
Like I think I can, I'm an entrepreneur,
I think I can get to 100,000 on any fucking idea,
but I'm talented, and I'm an entrepreneur.
- [Dustin] Yeah.
- It's okay if you're not an entrepreneur,
but it still speaks to it's truth, it is possible.
And meet, and like, if it's not long-term,
like you did build it, then go get a fuckin' job.
My thing is like, you could always get the fuckin' job.
You could always succumb.
Why are people starting by folding their hand?
- [man] I guess.
- Play!
Because the system told you to fold your hand.
'Cause they'll put you in detention
if you were rowdy, and charismatic.
But I didn't fuckin' listen to you system,
I didn't fuckin' listen to you system,
I lived it. (rap music)
'Cause I didn't respect it, 'cause I thought
it was a facade, and I ended up being right.
- [Man] It's comin' out.
- [Dustin] Thanks Gary.
♪ Yeah don't play ♪
♪ I'm in your mind ♪
♪ Get in my own way ♪
♪ Stop wastin' my time ♪ (helicopter whirring)
♪ I ain't trying to leave until I'm gettin' mine ♪
♪ You don't gotta see that I'm right ♪
♪ Get in my own way ♪
♪ Stop wasting my time ♪
♪ Putting it all in my mind ♪
♪ Bitch I be taking what's mine ♪
♪ Bitch I be taking ♪