Bloomberg Businessweek, known until 2010 as BusinessWeek, is a weekly business
magazine published by Bloomberg L.P. Businessweek was founded in 1929, the
magazine was created to provide information and interpretation about
what was happening in the business world. It is currently headquartered in
New York City. History
Businessweek was first published in September 1929, only weeks before the
stock market crash of 1929. The magazine provided information and opinions on
what was happening in the business world at the time. Early sections of the
magazine included marketing, labor, finance, management and Washington
Outlook, which made Businessweek one of the first publications to cover national
political issues that directly impacted the business world.
Businessweek was originally published to be a resource for business managers.
However, in the 1970s, the magazine shifted its strategy and added consumers
outside of the business world. Since 1975, Businessweek has carried more
annual advertising pages than any other magazine in the United States.
Stephen B. Shepard served as editor-in-chief from 1984 until 2005
when he was chosen to be the founding dean of the CUNY Graduate School of
Journalism. Under Shepard, Businessweek's readership grew to more
than six million in the late 1980s. He was succeeded by Stephen J. Adler of The
Wall Street Journal. = Bloomberg L.P. acquisition=
Businessweek suffered a decline during the late-2000s recession as advertising
revenues fell one-third by the start of 2009 and the magazine's circulation fell
to 936,000. In July 2009, it was reported that McGraw-Hill was trying to
sell Businessweek and had hired Evercore Partners to conduct the sale. Because of
the magazine's liabilities, it was suggested that it might change hands for
the nominal price of $1 to an investor who was willing to incur losses turning
the magazine around. In late 2009, Bloomberg L.P. bought the
magazine—for a reported $2 million to $5 million plus assumption of
liabilities—and renamed it Bloomberg Businessweek. Adler resigned as
editor-in-chief and was replaced by Josh Tyrangiel, who had been deputy managing
editor of Time magazine. In early 2010, the magazine title was restyled
Bloomberg Businessweek as part of a redesign.
Business school rankings Since 1988, Businessweek has published
annual rankings of United States business school MBA programs. In 2006,
it also started publishing annual rankings of undergraduate business
programs. Additional versions
International editions of Businessweek were available on newsstands in Europe
and Asia until 2005 when publication of regional editions was suspended to help
increase foreign readership of customized European and Asian versions
of Businessweek's website. At the same time, Businessweek partnered
with InfoPro Management, a publishing and market research company based in
Beirut, Lebanon, to produce the Arabic version of the magazine in 22 Arab
countries. In 2011, Bloomberg Businessweek
continued the magazine's international expansion and announced plans to
introduce a Polish-language edition called Bloomberg Businessweek Polska, as
well as a Chinese edition which was relaunched in November 2011.
Bloomberg Businessweek launched an iPad version of the magazine using Apple's
subscription billing service in 2011. The iPad edition was the first to use
this subscription method, which allows one to subscribe via an iTunes account.
There are over 100,000 subscribers to the iPad edition of Businessweek.
Honors and awards Bloomberg Businessweek has received
numerous awards since the Bloomberg L.P. acquisition. In 2011, Adweek named
Bloomberg Businessweek as the top business magazine in the country. In
2012, Bloomberg Businessweek won the general excellence award for
general-interest magazines at the National Magazine Awards. Also in 2012,
Bloomberg Businessweek editor Josh Tyrangiel was named magazine editor of
the year by Ad Age. In 2014, Bloomberg Businessweek won a Society of American
Business Editors and Writers Best in Business award for magazines, general
excellence. See also
Bloomberg Markets Bloomberg News
International Design Excellence Awards List of United States magazines
References External links
Official website