What's up brand miller Stephen Houraghan here at BrandMasterAcademy.com and in this video you're
going to learn what a personal brand strategist is and what they do so you can understand
this growing branding role as personal brands become more strategic in their approach
now if you're new to the channel and you want to build brands that go beyond the visuals and
the logo using strategy psychology and creative thinking then you're in the right place hit that
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now personal branding is a discipline that has been on the rise in the last decade or so now
personal branding is not really new it's been around for a long time essentially a personal
brand is a person's reputation but more and more solopreneurs are becoming a lot more savvy about
what personal branding is and the value of personal branding and they're following more
traditional business branding methods so what is a personal brand strategist well let's get on the
same page first and foremost about what a brand strategy is now a brand strategy is simply a
plan for how a brand is going to approach the market given the competitive landscape
a personal brand is the same a personal brand is a plan on how a personal brand is going to approach
the market given the competitive landscape so a personal brand strategist is an expert who can
put that plan together who can define the method of how that personal brand is going to approach
the market and really connect with who their audience is so what exactly does a personal
brand strategist do well essentially they build personal brands now there are a lot of elements
that make up a personal brand and a lot of tasks that go into developing each and every one of
those elements but essentially a brand strategist or a personal brand strategist must define
who the audience is who the individual person that is behind the personal brand is going to connect
with who they want to help they define who the competitors are within the landscape who's already
serving that audience and why this personal brand is going to be different from what's already out
there and then it becomes defining about what that messaging strategy is what the communication
strategy is and how when and where to engage those people now we can get as granular as we like about
tasks and subtasks or elements and sub-elements of personal brands but i think we'd be better placed
to distill what it means to be a brand strategist on what that key responsibility is ultimately the
brand strategist's key responsibility is to create a plan that will bring the audience
and the brand closer together that's pretty much it so what qualifications does a personal
brand strategist need well personal branding is still relatively new in the greater scheme
of things certainly when it comes to how quickly traditional education moves there are very limited
direct routes to personal brand strategy through traditional education and you'll find that the top
personal brand strategists out there come from a variety of different backgrounds they come from
marketing backgrounds or business consultancy backgrounds or graphic design backgrounds so there
are a multitude of different backgrounds that can all lead to personal branding and a personal brand
strategy but the common denominator here is the know-how and the processes to be able to
methodically create personal brand strategies in a systematic way so why would you want to become
a personal brand strategist well branding is evolving and personal branding is a large part
of that now there are many different individuals going out into the market and packaging up
the value of what they do in ways that we've never seen before it is so easy now to go out and create
a business and a lot of people are becoming a lot more tuned in to the value that they offer outside
of traditional employment methods so they're going out into the market and they're packaging up what
they do they're packaging up their offers and they're offering it to the marketplace now these
individuals are becoming more savvy about what branding means and they understand that branding
is more than just a logo is more than just those visuals and they're going out in search
of experts that can help them put together a personal brand strategy
for their own brand and that is increasing the demand for personal brand strategists
and that is helping the industry evolve now if you want to understand personal branding in a lot more
detail and dive into the fundamentals of personal branding then this video will help you out
until next time brand like a master and I'll see you in the next video