Day by day
Handling the SEO issues become harder and harder
Because each day, a new predator joins the web jungle to enjoy a slice from
its profits
Suppose you are trying to survive in
the fatal competition of
the web universe with your website
What will save your website from this competition is
Long tail keywords
So
Here we go
Hello everyone
I'm Sara from Dopinger
Today I'm gonna tell you what a long-tail keyword is
and how to identify it
Well,
What is a long-tail keyword?
A Long-tail keyword is a search query with low individual search volume
But the good thing about these keywords that they have relatively lower competition
Generally,
Websites
seek shorter keywords for driving traffic to the website more. But suppose all the websites focus on
shorter keywords
Then,
longer keywords will be further from the competition level of
shorter keywords
Let's explain the difference
You open a google search and type "music"
Google will be finding billions of music
But if you type "middle-age Briton sailor music," you will be able to find fewer search results,
but probably
you will be clicking one of the results
As you can see,
long-tail keywords are both easier to rank and useful to achieve the target audience
The audience you reached will be narrow
but a niche one,
which is the most profitable and beneficial one
Remember,
using long-tail keywords is one of
the freeways to drive traffic to your website
You should use them wisely
But how?
How can you use long-tail keywords
before identifying them?
Let's learn how to identify them
There are several ways to do it
The first way is
to Use Google Autocomplete
The most common way to find a long tail keyword is
to type a possible long-tail keyword to google search
How do you do it? Let's say you are trying to start a
marketing strategy on a mug with a Star Wars theme
Type "Star Wars" on google search
If you see "Star Wars mug,"
"Star Wars-themed mug,"
"Star Wars Darth Vader Mug,"
you can use these as a long-tail keyword in the content of your product
If people search for these things on Google search,
they will probably buy your Star Wars mug
Remember,
Data never lies
The second way is
to Examine the Relevant Queries on Google Search
After you search for something on Google Search,
Google will be showing you search results that probably about the search
If Google shows you
these results, probably these search terms,
can be about your possible
long-tail keyword
Don't minimize relevant keywords
The third way is
to Benefit from the power of social media
Let's go into the depths of guerilla marketing
If you are a good social media user, you will be able to the trends on Twitter,
popular hashtags on Instagram,
and the popular memes on Reddit
All of these are possible sources
to find long-tail keyword ideas
For example,
if you are selling gamer or geek products,
it would be wise to use Reddit memes' lines
The fourth way is
to Take a Look at Keyword Research Tools
I will not be listing all the keyword research tools you can use, but the most classic example is
Google Trends
You will be able to find monthly searches in a specific area
By the way, these tools are pretty useful to get your target audience
By using Google Trends,
you will be able to answer the public needs
in the market
People use search engines
to find the things they need
And the final way is
to Follow the Blogs and Question Websites
On the blogs' trail and question websites,
people discuss the pros and cons of the products
and give product advice
You can follow look at how people call the products
The nicknames for these,
would be useful when you identify
long-tail keywords
People discuss ideas freely on those websites
That is to say,
long-tail keyword
what a successful marketing campaign is
While you are using less budget and time,
you will get the
exact customer base you need
Now that you have learned to identify
the long-tail keywords, it's time to use them
If you are interested in this video,
Please check out our other related videos
Also,
you can visit our blog by clicking on the link in the description
and get more information about this content
Take care of yourselves
Bye