Hey, it's Marie here with another Q & A Tuesday where I'm going to give an A to your Q!
Q: This week we've got an awesome question from Dana. It's a very juicy one as far as
it relates to business and Dana writes:
"Marie, how do you stand out in an overcrowded or already saturated industry, or market?"
Woo, that's like a juicy question because nowadays it feels like pretty much every industry
is saturated and every market is absolutely full. Here's what I suggest, these are two
things that have worked for me really well. One is there's a lot of "say me's" out there
and what I mean by "say me's," there are people that look at what everyone else in the industry
is doing, and they basically copy it. Like they'll look at their website, make their
website exactly the same as everyone else.
(Stop it!)
They'll look at people's programs or content, or products and they just basically rip them
off.
(Oh, I'm going to copy that one. Shut up! Oh, it's mine. Yes. Stop it!)
And, I think it's a really big problem in almost every industry. I mean, I know when
the Prius, Toyota Prius first came out. I was like, "Oh my God, it's so cool! It's green,
blah, blah, blah," and a few months later I don't even remember the name but there was
a very close knock-off. I was like, "God, why couldn't they just create another green
car that was not like the "Prius" and actually had a better design." You'll see it across
every industry. So what you want to do is not be looking at what everyone else in your
industry is doing.
I would highly suggest you look outside, so I get a lot of inspiration from the entertainment
field. So from music artists, l love myself some hip-hop! Anytime I can get out into other
industries and find inspiration, I try and bring that inspiration back into what I do
in the world of online business, personal development, and marketing. And I find that
if you do that, you will absolutely separate yourself from the rest of the pack.
The other thing is this keep focused on what you want your business to be about and also
don't be afraid to bring your other passions, your philosophies in life into whatever your
business is. So an example for me is again we'll take it back to hip-hop...
(singing: This is why my...this is why my...)
Anyway, let me get back to the point. So I love me some hip-hop and I love me some business.
I found a way to bring in hip-hop and business, and blend them. So it makes me stand out from
every other "business coach job" out there or every other "writer" out there because
I'm bringing in my passions and it helps me stand apart from everyone else in the field.
So if you love cooking; if you have an obsession with the Smurfs, like I do. Just see if you
can build that into your business, build it into your About You page. Bring it in somehow
and make it relevant. That's what we've got for you today on Q & A
Tuesday! So if you enjoyed it, please like it and comment, and subscribe; and if you
want even more connected come to marieforleo.com, and get on the mailing list. Thank you so
much and I will talk to you soon!