- Wix, Wordpress, Squarespace.
There are so many platforms out there.
How do you know which one's the best for SEO?
Which one should you use?
Wordpress is free, Wix cost money
Squarespace is also out there.
There's just so many options,
how do you know which ones to choose from?
They're all really popular.
Hi everyone I'm Neil Patel
and today I'm going to talk about Wix
versus Wordpress versus Squarespace.
Which one is the best for SEO?
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Before we dive into each of the platforms,
let's go over some basic stats
that I got from BuiltWith.
WordPress currently powers more than 50% of the web.
Literally, more than 50% of the web.
Wix, according to BuiltWith,
they come in second with roughly 7% of all websites
and Squarespace, they come in third
with over 4% of the websites.
Now 8Tracks which is a SEO tool
they actually ran an interesting study
comparing Wix versus WordPress versus Squarespace.
And they were trying to breakdown
all right you know which ones drive more traffic
and here are some stats that they found out.
46.1% of WordPress domain names get organic traffic
against 1.4% of Wix domain names.
Now similar Squarespace,
they were at roughly 15.1% of search traffic.
Now, you're probably thinking, hey Squarespace,
Wix, WordPress, doesn't that pretty much answer it?
No, and even 8Tracks they weren't trying to say
one was better than the other.
The data is pretty much inconclusive
and the reason being is
well, someone who uses WordPress,
could know SEO much more
and they can be much more technical.
While someone whose using Wix,
may not really know SEO as well, for example.
So you couldn't just compare them right?
It wouldn't be an apples to apples comparison.
So let's go over each platform.
WordPress, it's the most popular one.
It's really good if you're SEO savvy
because there is just so much flexibility
and customization that you can on WordPress
that you can't do with other platforms out there.
The cool part about WordPress is it's simple
in which you just add in plugins.
No matter what you want there's probably a plugin
that solves the problem for you.
So some pros, it has a comprehensive list
of advanced plugins.
From the Yoast SEO plugin
to the all in one SEO pack
to broken link checker.
It pretty much has plugins that any SEO would need.
Support is easy to find
because there's so many people who use WordPress.
There's support forums, there's videos online.
You can find tons of answers even on YouTube.
Even on Q and A sites like Quora.
They also offer templates, so you can have a website
that is already optimized for mobile speed
versus one that isn't optimized for mobile speed.
And now let's get into some cons.
If you download too many plugins
one, it could effect your site speed
but two, if there not all compatible
your site can break as well.
You don't necessarily need any technical skill set,
but it isn't as simple as drag and dropping
compared to some of the other platforms.
So in other words, if you want to customize
the experience, a little here
a little there, you do need to know some code
or you need to hire someone to help you out.
Now the second platform Wix,
if SEO isn't your priority and you just want
something that's simple, easy to use,
like an easy to use CMS then it's a great solution for you.
Now some pros of Wix, it includes an SEO wizard
that optimizes your site automatically.
That makes it really easy if you have a new website.
It also includes AMP pages.
AMP is google's framework that helps
webpages, specifically mobile ones load faster.
Now some cons of Wix.
The first big con is there's not too much customization
of metadata, titles, or URLs.
Another big one is a lot of time it takes your site
a little bit longer to get indexed
and the reason being is some of the Wix based sites
they use a lot of AJAX
which causes some slow down.
Also with architecture, it's more traditional
you can't do a ton of unique, creative things
with architecture to really improve your SEO
so if you're looking for a more modern site architecture
that's very flexible and you can change it
from category to category or section to section,
Wix is probably not the good fit for that.
Now the third platform, Squarespace.
It's good for small, simple sites
that don't require anyone to know much about SEO.
Some pros, the site offers really pretty designs
and of course they also have some
nice site architecture built in.
They also allow for custom title tag and metadata
which is great and it supports functions like
XML sitemaps, storewatch.TXC
however you can't really edit them
so this is kind of a pro and a con.
Now let's dive in right into the cons.
Indexing pages to Squarespace
sometimes can be challenging.
I've seen customers online complain
that it can take weeks even months for pages to get indexed.
And sometimes this isn't because of the platform,
this could be that the end user
isn't that savvy when it comes to SEO
or submitting their site to google.
They also have their own naming conventions
for SEO fields like meta description
is labeled as SEO description
which could cause confusions as well.
You can't really do anything about that.
It's also difficult to add alt text to images
so if you're looking to get a lot of traffic
from google image search you're not going to have a ton
coming from Squarespace.
So the bottom line is that all the platforms
have pros and cons.
I myself, prefer WordPress
because it has the most customization out there
and if you want someone to help you out,
you can find pretty affordable labor
on a contractual basis that can help you out
for $5, $10, $20 an hour,
help you get things up and running.
And if you want more done for you services,
Squarespace and Wix are easier
but they don't have as much customization.
If you need help optimizing your website
check out my ad agency Neil Patel Digital
if you have any questions about Wix, Wordpress, Squarespace
or any platform out there
you can leave a comment below, I'll answer it.
Thank you for watching.
Make sure you like, comment and subscribe.