Do you want to learn how to use Idea pins to get more traffic and
make money on Pinterest? In this video, I will show you
How to create Idea pins on your computer and on your mobile device
How to add links to Idea pins and send traffic to your products
A new feature that is not available for all accounts yet but it allows adding links to
any page from Idea pins, not only to products Show you how you can earn up to $6000/mo while
spending 20 minutes a day on Pinterest creating Idea pins. Sounds interesting? Stay with me
until the end of the video when I'll show you all the numbers and details of this program!
Intro Music
Hi! I'm Anastasia of anastasiablogger.com, every week I share my Pinterest marketing,
blogging, and online business tips.
Click Subscribe and hit the bell button if you want to grow online, and let's get started!
First, tell me why do you even need to create Idea pins and how they are different
from other types of pins on Pinterest? Any answers? Sorry, can't hear you!
So let me help you here! Idea pins used to be called Story Pins when they were
first introduced on Pinterest. They were renamed to Idea pins but the first name
wasn't just an accident. Story pins were created as a version of Stories
that we can find on other platforms like Instagram stories or Facebook stories.
But on Pinterest, these stories don't last for just 24 hours. They basically last forever,
so they don't disappear from Pinterest and even more importantly, they can show up in
the Pinterest feed and in search results on Pinterest months and even years later.
And that is the first reason why you should create Idea pins - your efforts
can pay off for much much longer! The second reason is that Idea pins
are a relatively new pin format, and so the Pinterest algorithm is giving them a priority
distribution. When you open your Pinterest app, normally you'll see lots of Idea pins,
some other pin formats will be also mixed in, but these pins with the little slider
icon in the corner, are Idea pins and they take a LOT of space in the feed.
Now tell me ? Ok I'll help you one more time! It's that you can't add a link to any page
on your website directly to the Idea pin like you can add it to an image pin or a video pin.
So when you click on an Idea pin, it doesn't lead to the URL on your site.
What happens instead is that at the end of the last slide of the Idea pin,
users will see your profile link and will get a Follow button.
Because of this a lot of people are not quite motivated to create Idea pins. But the thing is,
there are lots of other platforms like Instagram and Tiktok, where you can't add links to each one
of your posts. But users can visit your profile and from there, they can go to your site. Later in
this video, I will show you how you can optimize your Pinterest profile to maximize the amount of
traffic that comes indirectly from the Idea pins after passing through your profile page.
With that said, it's not 100% true that you can't add any link to your Idea pins.
First of all, you can tag links to your product pages. This only works for eCommerce sites,
you can't add a link to any blog post or any other page on your site.
But you can add a link to a product from an online store.
And it can also be an affiliate link to one of the biggest eCommerce platforms that
have affiliate programs. For example, you can add your links
to amazon products or use links from the RewardStyle network.
And The Big News - here you should see the fireworks!
I can share that currently, Pinterest is beta testing on a small number of accounts
the option of adding links to any pages, not just to products, directly from your Idea pins.
I am sorry I can't show you this in better quality because I don't have this feature on
my own account yet. But a member of my Pinterest course shared this in our FB
group - so it's an additional field for a link just like on the regular image and video pins.
Once this feature is available to everyone, I believe it will be a game-changer,
and using Idea pins will become my number one recommendation since that will mean
we can send users from Idea pins directly to our websites.
Now, what could be your next question?
This is all great Anastasia but what kind of graphics,
texts, or videos should I use to make sure that my Idea pins actually take off?
To answer this question, I literally would have to talk to you personally because what works in
one niche, doesn't apply to another. The best thing you can do is search for the keyword or
topic you want to cover in your Idea pin. And see which Idea pins are already ranking high,
look at the top 5 or 10 Idea pins, and answer yourself: what do they have in common?
There must be something that helped all those pins rank high on Pinterest.
Now I'll show you one of the best tools you could use to create Idea pins
because it offers you a lot of ready-to-use templates.
It's a free online graphic design tool and you can learn how to use it in about 10 or 20 minutes.
____________
Let's open Canva.com and I'll show you how to use it on my screen.
And if you were just listening to my video until now, THIS is the moment to actually start looking
at your device because I'll be sharing my screen live now. And if you never tried Canva,
use my link anastasiablogger.com/canva to sign up for your free Canva account.
In Canva you can just type in the word Pinterest Idea Pin and the tool will offer you a ton of
free templates. Some templates will have this little icon in the corner, those are
only available for paid accounts but even in the free templates, you will find a lot of options.
This is just one way you could find templates, I can actually share with you a little trick
here. If you type in the keyword Story Canva it will suggest the Instagram Story format,
which typically has a lot more templates to choose from.
When I say a lot more, you probably can't imagine how much more.
We are talking about less than 100 templates for
Pinterest Idea pins and over 220,000 templates for Instagram Stories. And you can easily use
Instagram Stories because they have exactly the same size - 1080 by 1920 pixels.
By the way, you don't often get hacks like this on Youtube, so maybe it's a good moment
to take a screenshot or write down this tip so that you don't forget about it
when you create your Idea pins in Canva :) I could add to this video a step-by-step
tutorial on creating pins in Canva but then it would make this video too long.
Besides that, I already have this tutorial published on my channel.
Click on the info icon to find the link to that video or check the link in the description below.
Now, I recommend you to create for your Idea pins at least 2 creatives so that allows you to save an
Idea pins with 2 slides. The first one should be a short video, the second can be an image.
Videos are great but since it's usually easier to create images or find stock images
than videos, you could use an image for the second slide. But it's best to start your Idea
pins with a video to stand out in the Pinterest feed because the video is moving and it will get
more attention than a static image if you use it as the first slide.
Now let me show you what happens next when you have your creatives ready.
On Pinterest, you can publish Idea pins either on a desktop or on a mobile device.
On a desktop, it will have no option of adding stickers. This is not great because if you have
products to promote, you can tag them as a link sticker.
In most cases, from an Idea pin users will land on your Pinterest profile and not on your website.
And I promised to show you how you can optimize your Pinterest profile.
Let's have a look at my profile as an example, ok?
First of all, you need to make sure that you have your domain over here,
for that you should be using a Pinterest business account and verify your website on it. I even have
a video on my channel that shows how to do it, just check my playlist dedicated to Pinterest
marketing and you'll find it there and a lot of other videos that will help you grow on Pinterest.
Also, you can add in your profile description text
a call-to-action, and invite your audience to visit a specific page on your
site, it can be a place where they can download some free guide from you or join your email
list. You could also send them to your Youtube channel - just mention your Youtube username.
Another pro tip I can give you that will save you a lot of time working on Pinterest
is repurposing your pins. If you have a video pin or an image pin that performs really well,
you can easily upload it as the first slide for your Idea pin.
_________________
And now let's talk about the Creator Rewards program. This is a way for you to get paid
for creating Idea pins, and receive your payments directly from Pinterest.
It's the only way you can get monetized on the Pinterest platform, you probably know that on
Youtube, you can make money with Adsense - it's the advertising that you see on the videos.
So on Pinterest, you can't make money with their internal ads on the platform in any way. But with
this new Creator Rewards program, you can get paid for creating Idea pins. It's currently only
available for users in the United States, and the program is not open to new creators all the time.
It opens for a short period of time, a ll the requests are reviewed, and then it closes again.
Personally, I don't have this option on my account yet as I live in Portugal. This program doesn't
pay you a certain amount of money for each Idea pin but it offers very generous rewards.
For example, this blogger shared in her article on Business Insider that she earned $13k in just
3 months participating in the Creator Rewards program. In the first month, while she was
learning, she made about $1000 and in the next two months, she made about $6000 each month.
She wasn't paid a fixed fee for each Idea pin, Pinterest offers rewards for specific benchmarks.
As an example, she said she could claim $250 rewards every time her pins gained over 100 saves.
If you live in the US and want to apply for this feature, just google Creator Rewards for Pinterest
and you'll find this page I recommend you to read very carefully all the requirements
and I wish you good luck with this new Pinterest monetization feature!
I can tell you for example I just found out that about a week ago, this program started in the
UK - you can google about it some information and you'll likely find a page like this
where you can submit your application when the program opens next time.
Now if you want to learn more about what actually works
in Pinterest marketing this year, click on that video link up there. Subscribe and hit
the bell button to get my new videos in your feed and I'll see you in the next videos!