balance is very very important in graphic design and it's actually a
principle but how important is it for logo designing and can we actually apply
balance to make better logo design solutions do follow along today and
boost your awareness when it comes to designing logos and really raise the bar
in the quality of your designs so as I've already said balance is a graphic
design principle and I'm actually covered it before in this channel within
the graphic design basics playlists or videos but when it comes to designing
logos how can we incorporate that principle as part of the workflow when
you're designing a logo you're probably going to consider the typography the
choice of color and also things like what sort of symbol to use but do you
ever consider balance effective and professional logo designs will have
undergone consideration of balance and we're now going to look at how that can
be achieved for your variance and how you can really take your designers to
that next level the first and I might suggest the most basic approach is to
consider symmetrical and asymmetrical balanced symmetrical balance is simply
balance where design is mirrored or at least it has equal proportions on both
sides a symmetrical balance on the other hand is where you have more weight and
more focus on one side or one area of a design symmetrical designs are pleasing
to the eye but they can be boring and predictable to the end-user now a good
example of a logo design symbol that carries an effective use of asymmetrical
design is the Nike logo there is more weight towards the left side of the
symbol with that weight decreasing as you head to the right end of the lego
swoosh asymmetrical legos do tend to become more memorable simply because
they stand out and a logo being more memorable is something every design
should want to achieve using grids is a great way to achieve both symmetrical
and asymmetrical designs because it allows you to be very precise with your
measurements and also the scale
so whether you decide to use symmetrical or asymmetrical balance on your logo it
must be well thought out so if you have a group of small elements
try not to place them centrally speaking on the logo and try and keep them away
from the large main focal point which essentially is just what a symmetrical
design is all about also I do think it's wise to not consider grid systems too
early on in the Lego design process always work on concepts and ideas they
relate back to the brief before you implement things like grids and so forth
here's some more helpful information when using grid systems I feel like the
use of grids also shouldn't be the end of a design because mathematical
precision could only take you so far you need to visually zoom out of a
design composition and use your trained eye to see if the Lego design elements
do in fact work together in harmony maybe there's a large section of
negative space on one side of the design which is throwing the composition and
the balance really really off or maybe there are text elements that are way too
small in comparison with other features of your design do you make sure to use
your eyes and also be critical of the composition in terms of balance balance
also needs to be seen within the Lego type be it a sans serif font a script
logo type or whatever it is you do need to manually Kern the Lego type to create
balance in the negative space between each character some tricks here are
again to zoom out but this time to unfocus your eyes because this can
reveal inequalities in the negative space you can also use circles and
rectangles to measure the spacing between each character again though like
with the grid systems earlier do not rely 100% on this mathematical way of
determining balance always take a step back and view the kerning as a whole and
then apply your knowledge and the trained eye to determine if the kerning
is in fact balanced on your design there is a subtle form of balance in a
logo design and the untrained eye will not consciously understand it and this
relates to how the logo type interacts with a brand itself does a choice of
logo type actually reflect the brand's message and does it correlate to the
design as a whole one real-life scenario that was a terrible terrible rebrand is
the gap logo it is estimated to have cost the brand over 100 million dollars
the gap brand has held a firm identity due to the logo for 20 years but that
will suddenly changed overnight because were poorly thought out logo
design one of the reasons the logo failed so badly thanks to the use of the
helvetica fonts which was a big contrast that at all
sophisticated serif font previously the new logo was actually abolished after
six days but the damage had already been done now this shows how a poorly
thought-out choice of Lego type hasn't really considered the balance between
the brand and the design itself can lead to failure so when considering logo type
do try and understand the brand's message who the target market is and
then make your decisions are based on that so there were some tips on how you
can balance a logo design and really raise that level of quality up a notch
or two remember if you do want to keep increasing your logo designs or just
your skills as a designer in general subscribe to my channel for weekly
graphic design content a like and share my videos on social media and of course
guys until next time design your future today peace
you