I think Henrik Lundqvist is
for some people a fashion icon,
For other people, he's a hero.
For the people of New York, he's the king.
And for me, he's a very good friend.
My name is Stephen Ferber.
I'm the creator and director of Stephen F.
From our very first meeting we connected.
I had this meeting actually with another huge icon,
not in fashion, but in ice hockey.
His name is Mats Sundin.
I believe they won the Olympics together, actually, in 2006.
So he told me, "Listen, if you're going to New York,
"I'm going to put you together with Henrik Lundqvist.
"Do you know him?" I say, "Of course."
I'm a fashion geek,
but I'm even more into sports actually,
so of course I know him.
I don't think that people actually understand in Sweden
how big Henrik is, but when he came here
he became more than just an athlete.
Of course it's an extra pressure
because Henrik is as big as he is in fashion.
One, two, three.
But I'm not afraid to put myself out there.
Still, I'm humble, but there is a reason
why I went to New York -
you have to believe in yourself.
It's challenging but I love that challenge.
I love the chance to be in New York,
I love the chance to be in the US,
I love to operate here,
and I love to work with Henrik
because that drags out the best of me,
the very, very best all the time.
And what can I say? I mean, he inspired me so much.
Henrik is very classic in his style.
He knows how to put himself together.
People think maybe that he has a lot of stylists
around him and everything
but I think actually he picks everything by himself.
And of course, I show him stuff sometimes -
what I think he would be great in.
Or when he comes to the store, we do it together.
I will show you the first garment of mine
that Henrik wore.
It's a hand-sewn coat in reindeer hide.
It's made in Dalarna.
It's in my signature colour,
a muted blue, with removable rabbit fur.
Really proud, I only made ten of these,
and Henrik is one of the few to own it.
Oh, yes, here we have my favourite,
out of all products that I have made.
It was dedicated to my grandmother Lili,
the Lili Collection.
This garment Henrik was the first to wear,
there are only 12 made,
and this pattern is very distinct for Stephen F.
Nothing can be forced because if it's forced it's no good.
I'm always constantly telling him, don't buy anything,
or don't say yes to something if you don't like it.
Because, first of all,
the things I'm doing is very limited and unique,
and that matters, so I don't want a piece
being in his closet and not be wearing it.
That's number one.
Number two, I want him to feel like an even better Henrik
when he puts my clothing on.
So I hear there is an event coming up
for the Henrik Lundqvist Foundation.
I will show you options on screen,
then of course, we will meet in New York,
and continue from there,
but I would like to show you what I have in mind.
First I will show you a double-breasted tuxedo jacket
and see how you like it.
I like your double-breasted ones.
They always fit really well.
I feel like the key to a double-breasted jacket
is that it has a good fit...
Uh-huh.
..both at the sides and the arms,
so that it does not feel so boxy,
and you usually solve that really well.
Yeah, we will solve it on this one too.
We will go for the same cut we have had before,
and we will play with the fabrics and buttons
on this one.
- Is that midnight blue? - Yeah, it is midnight blue.
Midnight blue with black lapels?
Exactly, and there is a small pattern in the fabric.
I actually showed this to you at the New York Fashion Week.
Then I showed you the fabric
and I noticed that you liked it,
so, I thought I would make you one of these.
So that's one option.
Then I will show you the same fabric
but a single-breasted, regular jacket.
Or a suit, but not double-breasted.
It also has fabric-covered buttons,
and it is in the same fabric.
It is also midnight blue-ish.
It depends on whether you want to be...
I mean, at the last event
for the Henrik Lundqvist Foundation,
you wore a double-breasted jacket in black in mesh wool...
I do not know if you want to go all in
and wear a tuxedo this time
or if you want to wear a classic suit,
but with an edge, of course.
Well, I like the contrast between the blue and black.
That looks really good.
I have not really decided on the dress code for the event,
so it could be good to have one of each ready.
We will see what the dress code will be,
then decide if we are going to go with a tuxedo
or just a cocktail jacket or a dark suit.
Even though we produce most of the stuff in Italy,
it's very important to remember our heritage because we...
Both of us are very, of course, proud of being Swedish.
So what I did, actually, was this special lining in my
own clothing which means that I've made it the royal blue,
which is the colour of Stephen F,
with the yellow, it's the Swedish flag.
So, that was the whole case with that.
So, of course, I told Henrik about this and I think
that's just, I don't think that's a deal-breaker for him,
but I think it's a funny thing that we're doing this.
So, what is it like back home? Have you had any rest?
Or, do you just get to run around?
The summer is a good mix between taking it easy
and doing a lot of stuff you do not have time to do
during the season.
It has been good. I have been travelling a bit,
and I have also spent a lot of time here
on the west coast of Sweden.
But I have had time to see a lot of my friends and family.
Yes, Yes. I get it.
When I'm looking at TV and I see, then,
that he's wearing my double-breasted
before a very important game, of course, it feels extra good
because it's important for him to wear
the right stuff at the right moment.
So, I'm very, very proud - very, very proud -
because it's, I mean, there on stage, and it's important,
and it's a lot of pressure on these guys.
So, if he makes a decision that morning or maybe
the day before to wear Stephen F before the game starts,
that means that I'm a part of that win, if they win.
If they lose, I don't care about it.