If you figured out how to get leads the next thing you need to know
is how to convert them into sales, cha-ching.
So, how do you make the jump? Well, stick around I'm gonna share with you my strategies for exactly how
I take those leads turn them into sales and turn that into a multi-seven-figure business.
Leads are like new friends, in order to build the relationship you have to nurture it.
Nurturing is the most critical step when you have a new lead. Because that's what's going to take it
from opening the door into a sale. So that's the first thing we're going to talk about today.
Then we're going to talk about my don't miss the bus strategy that explodes your conversions.
Then I'm also going to share with you what you should offer at every step of your marketing
that qualifies your leads and encourages them to buy. There's three steps towards the sale.
Lead generation, lead nurture, and lead conversion. So it only makes sense that after you generate that
lead the next thing you need to do is nurture them. The fruit is in the follow-up. It's not just that
you generate this lead and you hope that they figured out what to do next. It's kind of like
dating your audience. If you want to build a relationship, you have to show up, you have to
nurture that relationship, get to know each other, provide value for that person, and the other thing
you're going to want to provide is the call to action. What's the next step that you want that
person to take. So, let's say you generate a lead they're on your email list, what do you do next?
Well, you don't ghost them and play hard to get thinking that they'll come to you.
If you want to grow that relationship you show up for them. So maybe you put them through
an indoctrination sequence, like an email sequence. Where you let them in on your secrets. You tell
them about your story. You bring them towards your value ladder. This is why we say the fruit
is in the follow-up. When people sign up for your list there's also tons of distractions in life.
There's other marketers, there's silly cat videos that are going to grab their attention.
Make sure that your follow-up is really speaking their language and speaking to their needs,
and this doesn't necessarily have to be nurturing through an email list. This would be nurturing
through a Facebook group or on other social media platforms or maybe you give them the opportunity
to get on a strategy call with you. Where you can get to know them and build that relationship.
Let me know in the comments below. What are you doing right now to nurture your leads?
If in your business you're selling something that's high ticket. One of the things that I
recommend having in every step of your marketing is the opportunity for them to get on a strategy
call with you. Now, you can call these different things. It can be a strategy call, an intensive call,
a breakthrough call, an onboarding call, and that way you have the opportunity to get to know them.
They have the opportunity to interact with you and on that call is the opportunity to sell them
into the next step of your value ladder. This is especially going to help if maybe they're on the
fence about working with you, taking the plunge into one of your offers. Because this way you can
offer some customized, personalized feedback about whatever their problems are. And also, on this call
you're going to be able to gain market research, know exactly what your audience is asking for.
You'll be able to understand their objection and that way as you're continuing to develop your marketing.
Knowing what objections that they've set in the past. You can create bonuses or messaging
to be able to address those objections before they even come up for your potential client.
Now, speaking about bonuses, that's a good lead-in to me sharing with you my don't miss the bus strategy.
This is an acronym for bonus, urgency, scarcity, and these are strategies to help you overcome any
objection that your audience might have. The "B" in bus stands for like I said before, bonuses. If your
audience has an objection. Maybe they're saying, "Well, I'm not sure if this will work for me", or,
"I'm not ready for this because...". What is the exact objection they have and how can you overcome it.
Let me give you an example, I offer video marketing services, I offer courses and coaching programs,
to help people to scale their business to six and seven figures using video. An objection I've
heard in the past is they might say, "Well, I don't know how to edit videos", "I don't have the time to
do it", and, "I don't have the money to outsource it". Now, instead of saying, "Oh well, I guess this
won't work for you", and not trying to nurture the sale. What I've done is I've created a bonus that
I've added into the offer stack. Here's what I say, "If you sign up right now. I'm also going to
give you my editing style guides and templates. So that if you've never edited a video before.
You can just plug and play my templates and this is gonna help you to be able to edit a video in
five minutes or less, even if you've never edited a video before. Does that sound intriguing? Well guess
what I have one more, and if you don't have the time to be able to do that yourself. I'm also gonna
give you my content outsourcing blueprint and this is going to teach you how you can outsource your
editing, even if you don't have a lot of money to do it. I'm going to share with you how I got my
first video editor for $15 a video. Now, do you think that your time is worth more than fifteen dollars?
Do you think that you could generate more than fifteen dollars in the time that it would take
you to edit the video yourself? Do you think that you'd be able to make more than fifteen dollars
with these video assets that can be generating leads to your business, all day every day?
Hopefully, that's a yes", and that's a great objection buster to be able to help them make
the decision to purchase your product or service. The "U" in the don't miss a bus strategy is for urgency.
Now, urgency gives them that little tension that they feel when the doors are closing.
When they're going to miss that window of opportunity and a way that you might implement this is
if you say, "The doors are closing Friday at midnight and you've got to make that purchase decision or
else the doors are closed this is not available anymore", and what happens is you might find that
you're going to get the most sales in those last few hours. Those stragglers, the procrastinators,
the people who are trying to make a purchase decision. They feel that tension increasing and it's in
a good way, that it's helping them towards making that sale, and if you don't have urgency on this.
If it's something that's just open and available 24/7. They'll have no reason to act fast-thinking,
"I'll get it next week". But in that time, what can happen is they'll get distracted. Maybe another marketer
offers them a similar product and they invest money there instead of in yours. So, get good
at creating urgency in your offers. Now, the "S" in the don't miss the bus strategy is for scarcity.
I'm sure you've experienced this yourself. Have you ever had your favorite band coming to town and you
know that there's only a certain amount of tickets available at this venue. So when those tickets go
for sale. You have your credit card out. You are ready to buy and as soon as those tickets become
available, you grab them. Because you know, they're going to sell out quickly. You can implement the
same thing in your business. Maybe you say you only have five spots available and after those
five spots are gone, they're gone. Now, disclaimer it's really important that you implement ethical
urgency and scarcity. That you're not just saying this or making it up. If you're saying the card is
closing Friday at midnight you make sure it closes Friday at midnight. If you're saying there's only
five spots available make that true. Don't make it so that there always seems to be five spots
available or you keep pushing the date of that closed card. Because when your audience loses
that level of trust in you. If they see, "Well, they told me the cart was closing and now it's not".
They might not believe you in the future and that could hurt the purchase decisions. Now that you know more
about how to convert those leads into sales. What if you could turn those sales into an infinite
cash flow machine. Well, I've actually set up the whole sequence for you and I call it the Infinite
Cash Flow Blueprint. If you go ahead and click that link below I've made it available to you for free.