Do you want more leads for your business?
Well keep watching, in this video I'll walk you
through four tips you can do to generate
more leads on your website.
If you watched our last video
in this series, you are already starting to get more traffic
for your site which is awesome! Now we need
to turn that traffic into leads and
we'll do that through this video. The four main tips we're gonna do are
we're going to use contact forms and you want to do more than just put a contact
form on a contact us page and I'll show you some simple
ways to do that. Next, let's add some lead magnets
to your top performing pages or your most visited pages.
Next thing we'll do is we'll create an exit intent popup
and that will be to drive even more leads just before the user
leaves your site and finally for the businesses who still use
phone calls for your business, I'm going to show you a really quick and
easy way to add click to call on your website and it would be
great for your mobile users. So if you're ready, let's get started
but before we do that, make sure you click on the subscribe button.
You'll be the first to know when new videos come out. So the first on we'll look at is let's
use contact forms for our website. What most people do is the'll put a contact
form on their contact us page which is great. Let's also do one
step more and find some high traffic pages to put the conatct
form just below that. So let me show you what we're doing. So let's
go to our website, we'll go to the dashboard. If you don't already have
a contact form plugin then I'll show you how to install one real quick.
We'll go to plugins, add new, we'll use
the WPForms plugin. WPForms just makes it really easy to
create a contact us page and they're one of our sister products. This is the one we
want. So let's go ahead and click install and once it installs
you'll want to stick around to click activate. So once it
installs you'll want to go over to here and click add new.
WPForms lite is great for when you're simply needing to add a form on your site
and then as your business grows and you need more functionality out of your forms
say like a payment processing or surveys and things like that then you
can step up to the pro version. But for now we're going to create a simple contact
form and it does most of the heavy lifting here. Most of the time with
a contact form, all you need are email address, name,
and the message. So we can go in and set it up.
Go back to our fields area, I'm gonna click over here and make
this simple or one field.
Everything else looks pretty good. What you see, it's an easy drag and drop feature.
So I'm happy with the way that it looks, I can now go into settings to make
sure that the notifications will come to where I want it
to go. The admin email is the email address associated with
the website so that's usually fine. You can change the subject
line here as well. The other great thing about it is on the confirmation page you can
either create a quick and easy, "Hey, thanks for contacting us
we'll be in touch shortly" or you can even step it up a
little bit and redirect them to a different page. So in
the future if you'e setting up a, a webinar
or something that you're promoting that week, you can go into your contact
form and redirect users to that page. So
it's very powerful there. For the initial time, we're simply going to do "Thanks
for contacting us we'll be in touch really soon". So that looks
good, the fields look good. I'm gonna click save and we'll exit
out of here and now let's go and put the contact
us in some places. So I want to put this on my contact page.
To do that we'll need to go to all pages from the left.
Scrolling down I need to find my contact page and when I hover
over I see an edit button that I can click to edit
this page and from here I want to click on this little
ad block area and we're looking for WPForms.
Here it is and what it'll do is it'll pull up a widget
and I can select the form that we just created and now that will bring it
in here. So now our contact us page is set up
with a contact us form which is awesome. I'm gonna click
update here. Now I want to show you something pretty powerful and that's
let's add a contact form on some of our most popular pages.
To do that we'll need to go to our Google Analytics.
If you've set that up then you should have some traffic that shows
and what you can do is go to your Google Analytics
from your home area you'll want to go down to behavior
We'll go to Site Content, All Pages
I've got the default dates here for about a month
and scrolling through you can see what your top pages are.
So for instance, we have it on a contact page
you can even do it on the about page. Let's go ahead and do it on the digital marketing page
and the travel page. So to do that we can head back over,
go to all pages,
I need to scroll down to find my digital marketing page
and I want to do the same thing. I want to click the add a block,
I want to search for WPForms
so that I can add the form at the bottom of my popular
page. So go through and do that with all of the
ones that you want, also consider putting it in your sidebar area. You can do that
as well. The next thing we'll cover is we'll talk about adding a lead
magnet to your site. This is a simple process of
creating value through a checklist or a downloadable item
in exchange for your visitor's email address so you can keep
in contact with them. You can create a lead magnet as simple as a
checklist of things that they need to ask. It could be something as extensive
as an infographic or an ebook even but it's
something valueable for the reader to get to know your business a little bit more and to
set you apart from your competitors. There are several different ways that
you can do this. In fact our sister company OptinMonster showcases
dozens of lead magnet examples that you can go through
to pick the one that's right for your industry and I'll link to that in the description
below. Great, now that you've added a lead magnet let's go ahead and add an
exit intent popup on the site. An exit intent popup is one that
comes up and attracts the user just before they leave. If
you need some inspiration you can check out this page right here. I'll
share it in show notes and there're a lot of examples on the type
of exit intent popup that you can do for your site.
To show you how quick it is, I'm gonna go ahead and set this up using OptinMonster and I'll walk you
through the whole process here. OptinMonster is a paid service so you'll
want to set that up for you. After you set it up, let's head over to our dashboard
and we'll click create campaign. For here, we want to do
the popup and you can choose the campaign type. This is the
styles that you can choose from. You can also sort by the type of
goal that you're looking for or for the category that you
might need. I'll pick this template to use
and you'll want to name it. You'll also
want to add the website that is associated with it
and now we can start building it really quickly.
Now from here you can go in and change everything up, add different pictures,
and change up the graphics if you need to. For this video I'm
happy with this so I'm gonna keep the design here and then you'll want to
go into display rules to set up the exit intent popup part.
I'm gonna click on display rules and this is where you choose how its
going to be. Since we want exit intent, let's do exit detected
and the sensitivity means how close do they get up here before this goes off.
Medium is good so we will keep that and I want it
on the whole site so I'm not going to set anything else up.
So let's click Next Step and then we want to show the optin.
We'll click Next Step and it will get a summary that
if exit is detected
then on any path or page of the site,
show the optin to the user. So we're happy with that. We'll save that.
Here you'll also want to setup the integration. That's with the
Constant Contact or Drip, maybe MailChimp if you have that you'll want to
setup the integration here and go through and set that up.
I have an email service provider already so I'll use that one. Now that we setup the
integrations we can also setup the Google Analytics for this
so that we can see how
our optins are doing, how they are performing.
Make sure you click save and once you save, let's go ahead and
click publish and from the publish we want to make the status live
and make sure you save again.
Once we get, once we get the green check we can go and install
OptinMonster on our website to get it working and now we can go
back to our website to get it on our website. In order to
integrate OptinMonster I need to add a plugin so I'm gonna go to
Plugins, Add New, I'm gonna search for OptinMonster
and this is the one we want so let's click install now.
Once its installed we also want to make sure that we activate it.
From here we can connect our account and I'll just need to
grab the API key from my OptinMonster dashboard.
Add the key, connect to OptinMonster
and now we're good to go. Now I can click up
here on my campaigns and then when I click refresh campaigns
and now we see our exit intent popup. It comes over as disabled
So we want to just click go live here and now when somebody goes to leave, they'll
see this great exit intent popup on the website. The next technique that you can
use is adding a click to call to your website.
This will give the potential visitor an easy way to call you
especially if they're looking at your website on their mobile phone.
So to do this let's head back over to our WordPress dashboard.
You want to head over to the plugins area
and we need to click add new.
From here we're searching for a particular plugin called 'Call Now Button'
and I want to install it and go ahead and activate it as well.
Now you can either click on settings here or under Settings,
Call Now Button to set it up. From here
we can enable it and then you just want to add your
phone number, make sure you add the country code in here as well
and then give the call to action on the button
for the button text and now let's click save changes.
Now I want to show you what it looks like when we go to our website.
Now you notice that you don't see it anywhere here. That's because it'll only
come up if somebody is looking at your site on the mobile phone.
So to show you what it looks like I can go into inspect.
Go up here to toggle to make it more like a
mobile size phone and now you see the call us
button show up and it just stays hovered at the bottom.
So its a great way to really encourage
people to give you a call if they need your products or services
and those are four easy techniques that you can do to
generate more leads for your website. Did you learn today's
video? If so, subscribe to our YouTube channel and we'll send more helpful tips
to help you manage your WordPress website and thanks for watching.