hey what's up guys hope you're having a
good day today i'm thinking
we should look at the number two
best-selling t-shirt on merch by amazon
i'm laughing because i thought i grabbed
the number one bestseller and then i
realized
that uh well i'll show you why we're not
gonna look at the number one bestseller
we're gonna look at the number two best
selling t-shirt
uh and we're gonna evaluate how many
sales it does in a day
how many sales it does in a month we're
gonna look at its bsr history and see if
we notice any trends any patterns
and see if there's anything we can take
away from the general
listing and its best practices that we
can apply to our own merch by amazon
listings so let's get started
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description so
i went to amazon and searched
the amazon merch products which i
recommend using the search merch tool to
do i can link to it in the description
and like i said i thought i had the
number one bestseller then i realized of
course
there is a star wars shirt that is the
number one amazon merch bestseller now
that's what guys you see the number
underneath the listings
it says uh under yoda it says number 682
and then the one next to it number 735
well that's the best seller rank
and that indicates how well this product
is selling relative to all their all
other products in that category on
amazon
and these are i guess technically not
number one bestsellers because you can
see the best seller rank 682 the other
one 735 but
relative to merch by amazon products at
least the ones that amazon's showing to
us
as of me recording this video these are
the two
amazon merch best-selling products and
we're gonna skip over the disney shirt
because
i mean it's disney you know what i mean
we're not we're not messing with star
wars we're not messing with
disney and uh we're not going to
infringe on any big brands so let's take
a look at the i'm not
old i'm classic shirt which has been
selling really well for i feel like at
least the last
month it's got 1 358 reviews
indicating that it's been selling on
amazon for longer than
just this year so noted uh but let's
take a look at that product listing and
see if we can learn anything
uh and one thing you'll notice too is
that depending on how you search on
amazon you may see different results so
if you just go to
amazon merch products in that category
and you don't
seed it with a search phrase you'll see
that you'll see it labeled as a
bestseller
all right but if you actually type in
like relevant keywords related to the
listing you may see it listed as
amazon's choice instead
um so you can kind of manipulate what
what amazon tags it with based on how
you search
just want to make that noted all right
so here you go
a picture of the listing uh it doesn't
look like they really did anything too
crazy as far as like
keyword strategy in the title you know
what i mean you can even see they said
in the title men and women's t-shirt
which is kind of a waste of
keywords in my mind um but you know when
you get to this level of success guys
and i mean here's the thing we don't
have the full picture unless like unless
this was my listing i wouldn't be able
to say definitively like
oh yeah this was never involved in
advertising campaigns
or you know that there isn't like
external traffic being driven or you
know there's ways to kind of game the
system
um i'm not saying they did any of that
if it's a good enough design
on the right keywords and it's been on
amazon performing well for a long period
of time
the algorithm learns to associate this
listing
with various search terms even if it's
not included in the product listing
believe it or not like the algorithm
will still learn to associate it with
search terms if customers are seeing it
clicking it in search results adding to
cart and buying
you know what i mean it's a pretty
intelligent algorithm but also that's
kind of like
how you would code it right if we were
all developers writing our
our product ranking algorithm we'd
probably write something like that so
anyways we can see 1 358 ratings
this product's definitely been on uh on
merged by amazon for some time now and i
think
roughly like five percent of your orders
may result in a review
or less so let's say five percent on the
high end which indicates that you can
20x
that number so one three five eight
times twenty
and um they've gotten something like
they're closing in on 30 000 product
sales most likely
so that's pretty impressive they priced
it at 15.90 which i think as far as
pricing psychology is kind of a random
number you could just go up to like
15.99 or 15.95
who knows why they priced it at 15.90
and
this is actually an older listing you
can guess because you used to only be
able to enable
uh five colors on your merch by amazon
products so they only have five colors
you can't go back in time
and enable additional colors on your
older listings so
this listing was most likely created
back when
you could not select up to 10 colors as
far as the design goes
it checks all the boxes in my book it's
big it's bold it's pretty easy to read
they didn't
go for a solid white which is the best
way to contrast against a black shirt
um they went with like a distressed look
but i mean think about the niche here
i'm not old i'm classic
with a classic car the distressed look
and feel i think fits the niche
perfectly that it's an older you know
what is the distressed design looks like
it looks older
it looks more classic you don't need to
use the words from straight off the
shirt
um so here we're going to look at the
bsr history the best seller rank history
and kind of see how well this was
selling in the past relative to how well
it's selling now i will hide myself
from the youtube video really quickly so
you can see it looks like
you can see that that line has kind of
bumped upwards indicating that it's
actually
losing momentum even though it still
currently has like a 700 something bsr
which is absolutely crazy
um and then if we zoom out by the way
you can see bsr history
using helium 10 helium 10 sells a bunch
of different amazon seller tools like
it's like a suite of seller tools but
you don't have to pay for this one
so i'll drop a link in the description
all you have to do is create a free
account and install the chrome extension
no credit card anything like that so i
recommend you guys do that honestly um
even i mean for print on demand it's not
a must for physical goods like fba
products
i'd consider it a must to evaluate your
competition before you launch a product
um also it keeps the price history
so that's pretty interesting you can see
that kind of like yellowish line
and uh that yellow line kind of
indicates that they
have held their price consistent at
15.90 at least for the last 30 days now
if i go to the next
picture that i took you'll notice i
zoomed it out to
all time and it looks like they posted
this shirt back in july
of 2018 so this shirt is coming up on a
three year anniversary
of being available for sale on amazon
and you'll notice the only time it
really
after it kind of established itself uh
and you know amazon was exposing this
shirt to a lot of customers like
you know because it has to get in front
of customers in order to get purchased
obviously so amazon was making sure the
customers saw the shirt
uh and which is a function of both it
being a
product listing that converts well but
also being in a niche
and in this case probably multiple
niches like we're seeing this sell
really well around father's day even
though the shirt doesn't even say
father's day
or really have that much to do with
father's day because clearly it's being
gifted as a father's day present or at
least that's what i would uh
infer and the only time it really dips
you guys see this right around
march 2020 well what happened back in
march
and may and june 2020. you guys remember
they closed merch by amazon
so the bsr of pretty much all products
is going to look somewhat similar
during that time frame because it really
couldn't sell
so that's worth noting you can kind of
look back in time and see that when they
launched this product they launched it
right around 13
so right around min price and then they
upped it to the 15
looks like 15.99 and for some reason
in about late 2020 they moved it from
1599 to 1590.
we could speculate why but it's just
cool that you can see this history
um just by installing the chrome
extension right so it's all free
and they've tried pricing it as high as
1999 a few times but
ended up changing the price back
relatively soon um
don't worry we're gonna look at how much
money this product makes in a second i
just wanted to note that like
before this product was really i don't
know what to say other than like
learned by the merch by amazon algorithm
and recognized and understood it had a
more normal pattern of sales which looks
something like this oh by the way i just
realized i'm still hidden
it looks something like this and this
pattern there's absolutely nothing wrong
with like this is
what i aim for with my uploads on merch
by amazon honestly i aim for less than
this i aim to make like
well like i've said this before but like
i'm in tier 200 000 so if i can make one
sale a year
on 200 000 listings at five dollars
profit per i'll make a million dollars
profit a year so i
i don't even need this many sales but
every kind of upswing that you see
followed by a sharp downturn
the downturn indicates a lower bsr which
happens after a sale
so if you're not like a best seller then
you typically kind of float in this
range that you see
behind me and again i'm kind of hiding
it but uh
it's floating around the range of like
200k bsr to a million bsr
that's pretty standard uh and again
every time you
you know drop off in bsr it's a sale and
then it climbs back up so they're not
making too many
regular sales well they are selling
regularly but they're not making like
multiple sales a day
is what this chart says to me but again
that's still fine you know
i'm sure we would all take that regular
sales is fine
uh and then here if i look at again the
last 30 days you can kind of see
that the what is that around late may
uh they started a consistent downtrend
on the bsr
so all of a sudden the sales were
starting to amass
more regularly that could be indicative
of either people
buying this product because of the
holiday that it's
associated with it could be that they
launched ad campaigns to advertise
kind of aggressively i had cameron on my
channel two weeks ago and he talked
about how he made like four grand in a
single day of profit
because he had run so many ads to train
the algorithm to show his shirt as the
organic rank one
right ahead of a big holiday related to
his shirt so it can be done we don't
know
for sure if this is a result of ads or
not but we know there's a lot of
historical sales
data so the algorithm already knows that
this shirt is going to be popular around
this time of year
related to the keywords that people are
searching at this time of year
all right so now the reason you guys
came how much money is this product
making well
jungle scout estimates that it's doing
about 147
000 a month in revenue
uh that's absolutely crazy um jungle
scout by the way is an
i would call it an amazon fba seller
tool that helps project
using bsr uh how many sales a product is
doing and what's really good is they've
got like all this aggregate data across
different categories on merch by amazon
because keep in mind guys
the number one best-selling product in
uh novelty and uh what is it called
what's the i can't think of a category
for some reason
the okay clothing shoes and whatever
novelty category that merged by amazon
products are listed in uh the number one
bestseller doesn't move as many units as
the number one
bestseller in the um like household and
kitchen category
so that's why it's like using a tool
like this helps you get much more
accurate projections
uh anyways i i sell fba so i use this
tool but i'll put a link to jungle scout
in the description as well
in case anybody's interested in checking
out it's actually on sale right now for
prime day too so if you are interested
you might want to actually
act on that or at least check it out
right check out the deal um so
jungle scout does not know the actual
like net profit from these products so i
went ahead and i looked
and you'll notice if you go to merch by
amazon and you type in 15.90
for a standard t-shirt that you make two
dollars and 14 cents profit per sale
so by jungle scouts estimates and again
this bsr we know the bsr is fluid
right we looked at the chart just a
second ago and we saw that the bsr
changes over time right it dipped really
low and that was like peak sales and now
after father's day passed it's most
likely
going to normalize outside of probably
ten thousand bsr at least it'll probably
normalize above ten thousand bsr that'd
be my guess
and uh so daily 388 sales a day times
two dollars and fourteen cents
comes to about 830 dollars profit per
day crazy uh monthly
and again monthly is not the best
indicator because we know this is a
fluid bsr
situation it's not like selling uh
bluetooth headphones which are gonna
sell well year round
you know what i mean it's so this is
more like okay we saw the dip in the
histo
historical bsr we know this sells best
in june
uh but if you take two dollars and
fourteen cents by jungle scout's
estimate nine thousand two hundred
seventy one
uh sales you get about twenty thousand
dollars just under twenty thousand
dollars
a month which is crazy for one t-shirt
and you never know how this story even
starts like this could have just been a
simple design off of fiverr
like the skill needed to execute this
design
is not very uh not very skilled this is
a pretty basic design and i'm not a good
designer guys i'm always transparent
about that
um but like anything else in life it's
like just keep chipping away
learn something new and you'll be able
to pull stuff off like this
in your sleep alright by the way if
anybody doesn't want to join my full
course but wants to just check out my
print on demand design course uh it's
steeply discounted relative to my full
course so i'll put a link to that in the
description
and you can check that out also link to
it in the youtube cards right here in
case you just want to click that make
your life easy
all right that's it for this video guys
thank you so much for watching before i
leave just wanted to remind you i have a
completely free seven-day amazon merch
mini course all i need is your email
address i send you one lesson a day
i've gotten a lot of positive feedback
on it so you can take advantage using
the link in the description
also while you're down there check out
my merch by amazon facebook group
honestly it's growing
rapidly and there's tons of great
discussion in there every single day
and of course i've got my full merch by
amazon course showing you how to take
your account from tier 10 to tier 200
000
i've got my account i help scale up two
other accounts of people in my life
so i know what i'm talking about and
yeah check that course out if you
are in need of some guidance with merch
by amazon so you can scale quicker
alright guys thank you so much for
watching make sure you like and
subscribe all that good stuff and i will
see you tomorrow
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you