>>
>> IT
>> IT WILL BE HERE BEFORE WE KNOW IT.
KNOW IT.
KNOW IT. DOCTORS, THANK YOU SO MUCH.
>>> OKAY, MOVING ON FROM
MENOPAUSE TO ANOTHER WOMEN'S
HEALTH TOPIC WHICH IS BREAST
CANCER.
CANCER.
CANCER. AND AS WE CONTINUE TO FOCUS ON
WOMEN'S HEALTH TODAY THE SUSAN
G. KOMEN FOUNDATION IS
LAUNCHING A MASSIVE INITIATIVE
FOCUSING ON BREAST CANCER,
SPECIFICALLY IN THE AFRICAN-
AMERICAN COMMUNITY.
AMERICAN COMMUNITY. BLACK WOMEN ARE DIAGNOSED YOUNG
ARE AND DIE MORE FREQUENTLY
WITH AGGRESSIVE FORMS OF BREAST
CANCER THAN WHITE WOMEN.
WE HAVE HERE FROM THE CONCORDIA
UNIVERSITY DOCTORS.
UNIVERSITY DOCTORS. THANK YOU FOR BEING HERE.
YOU HAD THIS FASCINATING
INITIATIVE TALKING TO, I
ASSUME, LOCAL WOMEN ABOUT
PRECURSORS AND WHAT LEADS TO
THIS HIGHER RATE OF BREAST
CANCER.
CANCER.
CANCER. WHAT ARE YOU HOPING TO FIND?
I MEAN, WHAT ARE YOU ASKING
FOLKS, I GUESS?
>> WE ARE GOING TO TRY TO
RECRUIT AS MANY AFRICAN-
AMERICAN WOMEN AS POSSIBLE WHO
MAY BE ON THE BREAST CANCER
SPECTRUM.
SPECTRUM.
SPECTRUM. LIKE YOU SAID, IT HAPPENS
EARLY.
EARLY.
EARLY. BUT IT IS DETECTED LATE.
WE KNOW THE EARLIER YOU DETECT
IT THE BETTER YOU ARE IN A
POSITION TO FIGHT IT.
AND SO OUR GOAL IS TO, FIRST
OF ALL, CONDUCT THIS PILOT
STUDY TO DETERMINE HOW BEST TO
REACH THE WOMEN WHO MAY HAVE
THIS ISSUE AND HOW BEST TO
RECRUIT THEM AND TO PUT
TOGETHER A CULTURALLY
APPROPRIATE PROGRAM OR PROJECT
TO INSURE THAT WE REACH AS MANY
OF THEM AS POSSIBLE AND CONNECT
WITH SUSAN G. KOMEN TO CONTINUE
WITH THE NEXT PIECES.
>> RIGHT.
>> RIGHT.
>> RIGHT. >> SO, AS PART OF MY AGENCY
WITH TWO OTHER AFRICAN-AMERICAN
INDIVIDUALS IS TO RECRUIT
WOMEN.
WOMEN.
WOMEN. >>
WOMEN. >> SO, YOU ARE RECRUITING.
IS IT STUDYING LIFESTYLE
CHOICES OR -- I MEAN, WHAT
MAKES EACH OF US KIND OF
DIFFERENT?
DIFFERENT? WHAT ARE YOU GUYS LOOKING FOR?
>>
>> WE
>> WE ARE
>> WE ARE REALLY LOOKING TO THE DOCTORS AND THEIR TEAMS TO
IDENTIFY WHAT WE ARE WORKING
WITH.
WITH.
WITH. WE
WITH. WE KNOW WORKING IN THE AFRICAN-
AMERICAN COMMUNITY FOR THE PAST
SEVEN YEARS WITH A PROGRAM
WORSHIPED IN PINK, A FAITH-
BASED WAY OF APPROACHING WOMEN
IN THE COMMUNITY AND THEIR
FAMILIES ABOUT THE IMPORTANCE
OF REGULAR SCREENING, THE
IMPORTANCE OF BREAST HEALTH AND
THANKS TO A PARTNERSHIP WITH
LEGACY HELP WE HAVE REACHED AN
AVERAGE OF 30 CHURCHES A YEAR
WHERE WE ARE TRAINING
AMBASSADORS DOING THEIR FIRST
STEP OF CREATING AWARENESS.
WHAT WE ARE EMBARKING ON NOW
ONCE WE GO THROUGH THIS PILOT
STUDY IS TO PARTNER THE
COMMUNITY AND DETERMINE OVER
SEVERAL YEARS THE CHANGED
BEHAVIORS.
BEHAVIORS. ONE OF THE THINGS WE KNOW IS
THAT WOMEN OF COLOR FACE A
GRAVE DISPERTY IN MORTALITY
RATES TO BREAST CANCER.
BREAST CANCER IN AFRICAN-
AMERICAN WOMEN IS LOWER THAN
WHITE WOMEN BUT THE MORTALITY
RATE IS 40% HIGHER.
>> WHY, THOUGH?
>> THAT IS WHAT YOU ARE TRYING
TO FIND OUT?
>> PARTLY ATTRIBUTED TO LONG
INTERVALS BETWEEN SCREENING AND
IF THERE IS A SUSPICIOUS
DIAGNOSIS OR RESULTS TO FOLLOW-
UP MAYBE NOT AS LIKELY.
SO WE HAVE A GOAL AT SUSAN G.
KOMEN THAT WE LAUNCHED TWO
YEARS AGO TO REDUCE BREAST
CANCER IN HALF, 50%, BY 2026.
WE ARE LOOKING FOR BETTER
METHODS OF SCREENING AND
DETECTION, MAMMOGRAPHY AND
FUNDING RESEARCH FOCUSED ON
METASTATIC, LATE STAGE FORMS
OF BREAST CANCER TYPICALLY IN
AFRICAN-AMERICAN WOMEN AND
THIRD TO WORK IN COMMUNITIES OF
COLOR.
COLOR.
COLOR. WE
COLOR. WE JUST FINISHED A FIVE YEAR
LATINO INITIATIVE IN
PARTNERSHIP WITH KAISER
PERMANENTE THAT SUSAN G. KOMEN
LED AND FUNDED TO MOVE LATINO
WOMEN INTO SCREENING AND BREAK
DOWN THE BARRIERS OF MAYBE NOT
GETTING SCREENED.
GETTING SCREENED. WHILE THE AFRICAN-AMERICAN
INITIATIVE WILL BE MUCH
DIFFERENT, WE DON'T QUITE KNOW
WHAT IT WILL MEAN.
THAT IS WHY WE FOUND THE RIGHT
PEOPLE AND THE LIKE MINDS TO
HELP DIRECT US.
>> RIGHT.
>> RIGHT.
>> RIGHT. SO, ANGELA, ARE YOU LOOKING
FOR VOLUNTEERS?
FOR VOLUNTEERS? ARE YOU DOING A CALL OUT FOR
THAT OR DO YOU FIND WOMEN, YOU
KNOW --
KNOW --
KNOW -- >> A SERIES OF THINGS.
WE FIRST HAVE TO BUILD TRUST,
BUILD RELATIONSHIPS.
BUILD RELATIONSHIPS. AND THEN BE VERY INTENTIONAL TO
SEEK THE CONCEPSIZATION IN THE
COMMUNITY ABOUT THE DISEASE.
WHAT SOURCES OF INFORMATION ARE
AVAILABLE TO THEM, WHAT KINDS
OF INTERACTION THEY FACE WHEN
THEY DO SEEK HEALTH CARE.
SO
SO IT
SO IT IS
SO IT IS A MULTIFACETED APPROH TO GETTING READY FOR
THE BIGGER PIECE.
TRUST, RELATIONSHIP BUILDING
AND THEN BRINGING IN THE HELP
THEY NEED, ACTUALLY THINKING
OF WAYS OF THE BRINGING HELP TO
THEM AS OPPOSED OF SAYING GO
FOR HELP.
FOR HELP.
FOR HELP. FIGURE OUT ALL THOSE PIECES.
>> YES.
>> YES.
>> YES. THAT IS BETTER.
THANK YOU SO MUCH FOR JOINING
US.
US.
US. YOU
US. YOU GUYS ARE ON AN IMPORTANT
MISSION.