- So far, I've used ChatGPT
to create an entire marketing campaign,
complete with ads, emails, and social media content.
I asked it to build me a completely new business
from scratch, and it did,
including coming up with a business idea, name,
and target audience, that it thought I should market to.
And recently I've started using it
for more complicated things,
like conducting market research,
analyzing metrics,
and doing competitor analysis.
It's pretty powerful stuff,
but we've only just scratched the surface.
Here are 10 specific ways your new AI BFF can make it easier
and more fun to start your business,
grow it to make you millions of dollars,
and then, I guess, retire to a beach resort
in time for the robot wars.
(air whooshing)
One of the biggest questions in all of marketing,
and the one that stops more people
from ever posting, publishing, or promoting a single thing,
is, "Is this gonna work?"
After all, nobody likes spending time, money, and energy
on a campaign or piece of content that nobody's gonna see,
nobody's gonna like,
and nobody's gonna buy from.
And the key to making sure
you're coming up with winner after winner
is market research.
But market research sounds boring.
I mean, the word "research" is baked right into the name.
So this is where ChatGPT comes in,
as all you need to do is tell it the idea or the business
that you're trying to do market research for,
and then let it get to work.
Let's say that I decide I wanna launch
a new bottled water offer
called Adam's EcoBoost Energy Water,
it's just regular water,
but I'm not sure what kind of messaging to use
so customers will actually care.
Well, I could use ChatGPT
to help come up with a list of questions
that I could ask my target audience by using the prompt,
"Please come up with 10 questions to ask my target market
to help me do market research
for my new bottled water offer."
I could also ask it to come up with
a list of competitors in the bottled water space
by using the prompt,
"Please list out five competitors
in the bottled water market and include their websites."
Now the results look okay,
but they're a little more mainstream than I was looking for.
I mean, Adam's EcoBoost Energy Water
is clearly a premium product,
not some sketchy company that just uses water
from a hose in the backyard.
So I can ask ChatGPT to give me a few more examples,
a little more FIJI, a little less Coca-Cola,
just by using the prompt,
"Please give me five more examples
of premium bottled water brands,
and make sure to include their websites as well."
Now, I don't wanna spoil things for you,
but this list of competitors
is gonna come in real handy later on in the video.
I can also ask ChatGPT to do keyword research
in order to figure out what kind of words, and tone,
and language, and style to use
in my marketing and branding materials.
All I need to do is use the prompt,
"Please give me a list of 10 to 20 different keywords
that are relevant to a premium bottled water brand."
These are all pretty good,
but I think if I were actually to want
to create this brand and business,
I'd probably focus on the "premium" and "artisan" keywords.
Now I just need a catchy slogan to go along with it.
(bright music)
A good slogan can make or break a marketing campaign,
but coming up with that perfect, attention-grabbing phrase
isn't always easy.
Thankfully, you can use the power of ChatGPT once again here
to help you come up with a slogan or tagline
that's clear, concise, and compelling.
All you need to do is input
a brief description of your offer,
and tell ChatGPT what you want it to focus on,
and let it get to work.
For my fictional water brand,
I wanted a slogan
that would focus on its eco-friendly nature,
as well as the energy boost that it provides,
and of course, making sure that people knew
that this was a premium water brand,
and not just water from a hose in the backyard.
(siren wailing)
So that's basically the prompt I'm gonna use here.
Let's see what we get.
All right.
This slogan is fine, but it's also kind of boring,
so I'll ask ChatGPT to rewrite it,
make it a little bit shorter,
a little bit funnier.
Ah, much better.
(bright music continues)
No matter what business, market, or industry you're in,
one thing is certain,
social media is still one of if not the best ways
to consistently get in front
of both current and potential customers for your business.
But creating social media content is hard,
takes a lot of time,
and sometimes you just don't know what to post.
Well, I'm sure you know where I'm going with this,
but once again,
we're gonna get ChatGPT to do the heavy lifting for us
in order to come up with more social media captions
than you could have ever dreamed of.
I'll show you how to get it
to generate all kinds of other content in just a minute.
So let's say that you've got a picture
that you wanna share,
but you can't figure out a caption to go alongside with it.
Let's use this one,
though we're clearly gonna have to do
a little bit of Photoshopping action
to replace the other brand of water
with a can of Adam's EcoBoost Energy Water.
Now all I need to do is describe the image to ChatGPT
in order to have it come up with a list of captions
that would work perfectly alongside it.
So a good prompt here would be,
"Please generate three different captions,
one short, one medium, and one long,
to be used as a social media post alongside a picture
of a woman standing by a mountain lake holding a can
of Adam's EcoBoost Energy Water."
Ah, ChatGPT even added a few little emojis for us.
Nice touch, but these captions are a bit shorter,
and a whole lot cheesier than I was hoping for,
but no worries,
all I have to do is ask it to rewrite them,
make them a little bit longer,
and a whole lot less cheesy, and more conversational.
Much better, except for the "Adam's touch" part,
that's creepy.
Can I tell you a secret?
I can't see you nodding your head,
but I can only assume your answer is, "Yes."
One of the things that all of the most successful businesses
are doing right now is creating content, a lot of it,
and ChatGPT can help.
Now, personally, I still prefer writing
all of my own content, but that's just me,
and I'm starting to feel a little bit like the odd man out.
(dramatic music)
So do you come here often?
(buzzer beeps)
After all, ChatGPT is fast, really fast,
and it can come up with content in seconds.
Need a blog post? No problem.
An email campaign?
Piece of cake.
A little bit of poetry,
let's say a poem written in the style of a haiku
that highlights the benefits of your product or service?
Done.
All you have to do is give ChatGPT a few keywords,
or a short outline,
and you've got yourself some high-quality, engaging content.
For the blog post
highlighting the benefits of Adam's EcoBoost Energy Water,
I'll just give ChatGPT a rough outline, something like,
"Introduction, eco-friendly ingredients, energy boost,
sustainable packaging, and conclusion."
And just like that, ChatGPT generates
a well-structured and informative blog post.
I can then ask it to turn this whole thing
into a three-part email series to use in my email marketing,
and of course the haiku.
Pretty much anything you need content for, ChatGPT
can get you most of the way there,
and you can always fine tune the tone, and style,
and even the audience and targeting
that it's aimed at later on.
Positive testimonials and reviews
can significantly boost your brand's credibility,
and make potential customers feel better
about doing business with you.
Given the choice between Business A,
with 100 positive reviews,
and Business B with zero,
easy to see which option customers are gonna choose.
But getting customers to actually give you a testimonial
can be tricky,
'cause you're essentially asking someone
to take time out of their day in order to think about
what to say, and how to say it,
which puts all of the work on them,
and therefore makes it easy for them
to put it off until later,
and later usually means never.
The solution, then, is to give them samples and examples
of what you're looking for,
or you can even offer to help them draft up a testimonial,
and then send it over so they can review it and edit it
before sending it back.
Now this kinda goes without saying,
and I know that you would never fake a testimonial,
especially now that you see just how easy it is
to get real, genuine, authentic ones,
but there are people out there
who are just going to copy and paste these
onto their website and social media.
So my best advice here is to not do that, okay?
Now that we got that covered, let's hit the action steps.
Step one is just providing ChatGPT with a prompt
that goes over a few details and the benefits
of your product or service,
and then asking it to generate
three different realistic, persuasive testimonials
for you to send to your customers as examples.
Then step two is to just send these examples
as a reference to your customers,
and ask if they'd be willing to share their story,
and submit a testimonial of their very own.
(bright music continues)
We've covered a lot of valuable ChatGPT tips and tricks
up until this point,
so I think now is a great time
to tell you about a secret weapon I use
to make creating all of this even faster,
marketing templates,
customizable starting points
that you can use for all of your marketing materials,
which is gonna help you streamline your workflow,
and make creating marketing materials 10 times faster.
Not to mention,
make it easier to maintain a consistent brand voice
across all your channels.
If you're working alone,
these are gonna save you a ton of time,
and if you're working with a team,
they'll help keep everyone on the same page,
and you can create marketing templates
for everything we've talked about up until now,
just by telling ChatGPT what kinda templates you need,
and then adding any specific elements or details
that you wanna include.
I'll do one now
in order to create a template for a sales page,
but you can literally do the exact same thing
for any other kind of marketing content you can think of,
from emails, to blog posts, to landing pages,
to SMS and text message marketing campaigns.
And, of course, once the template is done,
you can always provide ChatGPT with a few more details
about your product, offer, or service
and just have it write the whole thing out for you.
Knowing what's going on in the market
is one of the most important elements
to staying current, relevant, and ahead of the curve.
And this means doing a little bit of competitor analysis
from time to time.
Now, one option you have
is to manually compile a list of your competitors,
writing out what you feel their strengths and weaknesses are
and trying to look for opportunities and areas
where you're gonna be able
to differentiate yourself from them.
But this could take hours, maybe even days,
so why not jumpstart the process with a little ChatGPT help,
by asking it to do, well, all of this for you?
If you already know who your competitors are,
then you can just feed them directly into ChatGPT,
and if not, well,
as you may remember from just a few minutes ago,
you can have ChatGPT come up with a list of competitors
for you.
So now all I need to do
is copy and paste these back over into ChatGPT,
alongside a prompt asking it
to do a little bit of competitive analysis for me,
and just like that,
I have the makings
of a pretty decent competitive analysis report.
And if you'd like to see some real-life examples,
and a step-by-step walkthrough
on exactly how to use ChatGPT in your business,
then you're definitely gonna wanna check out the video
that I've got linked up right here.
So make sure to tap or click that now,
and I'll see you in there in just a second.