if you're here watching this now then the odds are good that you know the
power that a truly SEO optimized or search engine optimized website can have
on your business but you also may have heard that it's complicated really
technical and somewhat of a dark art which is why in this video I'm breaking
down the exact six step strategy we use inside the agency to consistently ranked
number one on Google and you can get started with this today even if you're a
brand new beginner alright let's get to it
hey there my name is Adam Earhart modern marketing strategist and welcome to the
modern marketing show where we help you generate more leads customers and sales
for your business by making way better marketing so if you're interested in
learning the latest and greatest marketing strategies tools tips tricks
and tactics well you may want to consider subscribing and hitting that
notification bell all right let's talk search engine optimization or SEO for
short now it's no secret that I believe SEO is an integral part of a small
businesses marketing strategy and it holds a special place in my heart seeing
as this one strategy alone helped me grow my first six-figure agency but
knowing SEO is important and knowing how to actually go out there and implement
and execute on it or two completely different things
which is why in this video I'm going to be breaking down the exact six step
strategy we use inside the agency so you can follow these steps and consistently
rank your website or your clients websites on the first page of Google now
full disclosure this video is sponsored by sa ranking which is the tool we use
inside the agency and I'm going to be referencing it multiple times throughout
the video as it plays a key part of our overall SEO strategy it's a great tool
it's used by over 300,000 people and has 35 different SEO tools embedded in it so
it's perfect whether you're a brand new beginner and just getting started with
SEO or if you run multiple client accounts in an SEO agency just like ours
plus if you're interested in trying out the software I'll make sure to include a
link in the descriptions below which will give you access to a free trial so
you can try it out for yourself alright now let's get to it when it comes to
creating an effective SEO strategy you really need to break it down into six
different steps this is because well some things are definitely more
important than others there's no one single aspect when it comes to SEO that
automatically unlocks that first page or a number-one ranking position rather
it's the strategic combination of the series of steps that really gets you
there so the first step in our six steps strategic SEO sequence which
kind of a mouthful well the first step is keyword research it's here that you
really want to start diving into the keywords that you want your website to
rank for it's really important to do some really detailed research here
because if you try to rank for all sorts of different words that nobody's using
and nobody's searching for well your SEO efforts are going to be totally useless
the flip side of that of course is if you try to rank for the most competitive
keywords possible well the odds of you ranking for them right off the bat are
also slim to none so you've got to find a balance of
keywords that you can actually rank for as well as ones that people are actually
searching for this is why one of the first places that I go when I'm looking
for brand new keywords is se rankings keyword suggestion tool all right so
let's use a fictitious example here and say that we've got a coffee shop in Los
Angeles that we want to start ranking higher for well the first thing I do is
head over to the keyword suggestions tool and start finding out what kind of
keywords I should be trying to rank for in this case what I want to do is
probably type in something like coffee shops and see what happens
when I hit the search all right and as you can see what's happening here is I'm
getting just a ton of different data that I can use to start researching into
and seeing which one is going to be most beneficial to me with my la coffee shop
so for example I can see that we've got some similar keywords including coffee
shops near me coffee shop coffee shops donut shop coffee starting a coffee shop
start a coffee shop some of these are going to be relevant such as coffee
shops near me and coffee shops and others are going to be completely
irrelevant like starting a coffee shop and start a coffee shop which would be
great if I was planning on teaching people how to start one but because I'm
trying to generate more traffic for my coffee shop this one's not really gonna
pan out now the next tab that I really like to
dig into is the longtail keywords because as we just discussed it's one
thing to try to rank for words that people are actually using but it's
another entirely if we're trying to rank for words that people are using that are
just already hyper saturated and incredibly competitive so as we scroll
down the longtail keywords we can see that because I didn't put coffee shops
in Los Angeles it's gonna give us all sorts of different ideas but we can use
this later for example we'd want to use coffee
shops in Los Angeles Los Angeles coffee shop urban coffee shop coffee shop Los
Angeles again probably maybe coffee shop Los Angeles California and so on so the
first thing I want to do is head over to google and type in one of the keywords
that I found that I think is most relevant
in this case we're gonna use coffee shops Los Angeles and we're gonna see
what pops up now we've got a good example right here in the Google Maps so
we'll click over there and pull up their website so that we can start diving into
what keywords they're using in order to get these rankings once I have their URL
I head back over to sa ranking and I plug the URL into the competitor
tracking which is going to give me all sorts of different details in this case
this is the information that I get back I can see their organic keywords I can
see traffic costs I can see their estimated traffic and I can see the
keywords that they're ranking for in this case teas teas tea mug alfred
coffee Alfred tea which obviously we're not
going to necessarily try to rank for because this is their keyword and brand
name but all of these other ones are going to be just as relevant for us in
order to put on our websites and start creating strategic content around
alright now that we've got a decent foundation of keywords that we want to
be ranking for the next step is to move on to step 2 which is on site
optimization now the first part of proper on site optimization is to take
advantage of many of the tools that Google gives you including Google
Analytics and the Google search console which is gonna give you a ton of data on
your website where people are going how they're getting there what pages they're
visiting how long they're spending on your site and so on also if your
business happens to be local well you want to make sure that you're
registering for a Google Maps location which is going to give you even more
opportunities to rank on that first page from there it's kind of techie stuff
like a robot's file an XML sitemap an SSL certificate if you can and make sure
your site's secure and making sure that the URLs you use have nice concise and
accurate names rather than weird funny long or completely irrelevant URLs that
are going to do any good things for your SEO rankings once that's done it's a
combination of improving and fixing any broken links improving page load speed
so it loads faster when someone visits you and a few more other advanced
strategies to make sure your website's running in tip-top shape this is why I'm
such a big fan of running frequent website audits with se ranking as it
evaluates all key parameters of website health parameters per page meta tags
headings image optimization link analysis usability and so on not only
that but I can also download or send a PDF report with all the necessary data
to my team or directly to my clients if they're in to seeing that kind of
technical and analysis now this part shouldn't take us
too long but it is incredibly important you see ever since 2015 when Google
really came out and said that mobile friendly and mobile optimized websites
are getting priority well it's become even more important to make sure that
your website is mobile optimized this means that the user experience is
designed or at least accommodates a mobile device as well or preferably
better than it would on a desktop especially as more and more people are
consuming content from their mobile devices all right so once that part's
done it's time to move on to step four which is to develop a content strategy
now fortunately because you've done your keyword research because you've done
your competitor analysis and you know what keywords you want to rank for and
what pages of your competitors are ranking well you're gonna have the
hierarchy and kind of a framework for a really solid content strategy that you
can go out there and start building on once you've decided on what kind of
content you're gonna want to build on your website you really want to focus on
ensuring that it's formatted correctly with proper titles proper headings and
proper keywords sprinkled throughout the body copy as a bit of a bonus tip if you
can add a blog to your website that's even better because it'll give you an
excuse to continually update new and fresh and relevant content ensuring that
you're always providing new information to the search engines alright and that
leads us nicely to step 5 off-site optimization you see now that you've got
your website in tip-top shape it's time to move offsite and ensure that the
links coming into your website are providing the right and relevant quality
and quantity that you need to boost your rankings you see a key factor when it
comes to improving your search engine rankings as you've probably already
heard is not only the quantity but more importantly now the quality of the links
being directed to your website this is easily one of the most important factors
because what it is is its external validation that your website is worthy
and relevant and valuable and deserves one of those coveted top positions this
is also where I'm such a big fan of se rankings backlink checker as all I need
to do is put in any website URL at all and it'll generate a report showing me
all of the links that it has including the domain Trust which means basically
how valuable that link is as well as where that link came from so I can go
out there and decide if I want to try to acquire this link to point at my site
which can only help to boost my rankings as well you see this part is huge
because it eliminates the guesswork of trying to sort of just figure out what
links are actually pointing to your competitors so you can generate the same
ones and basically tells you exactly what you need to do so you've got a
proven roadmap and a blueprint to follow to go out there and get the exact same
kind of links now one important thing that I really have to mention here when
it comes to link building for your website is that quality is significantly
more important than quantity yes you do need a sufficient number of Link's
pointed at your site but they've got to be from really secure and trustworthy
sources otherwise you're well on your way to tanking your rank oh I like the
sound of that which could potentially wipe your site right off the search
engines so stay safe out there all right and the sixth step when it comes to
developing a solid SEO strategy is to supplement it with a sufficient social
media strategy as well you see aside from all the obvious reasons that you'd
want a social media strategy like increasing brand awareness and driving
more traffic well by deploying this as part of your SEO strategy it's only
going to further help increase your rankings the reason this is so effective
is because by using social media to essentially increase traffic and
increase engagement and increase the way that people are interacting and engaging
with your website well all of these things are indicators to the search
engines that your website is relevant and valuable and worth engaging with
which will only help to move you further up the search rankings the key with an
effective social media content strategy is to make sure that your content is
relevant and valuable and share-worthy because at the end of the day it's the
engagement metrics and the traffic that gets driven back to your site that's
really going to help move the needle all right so the next thing you're gonna
want to do is make sure to check out the link below which is going to give you
access to that free trial of se ranking so you can try it out in your own
business also make sure to link up a couple more videos right here for you to
check out next which are going to help to take your SEO game even further so
make sure to check them out now and I'll catch you next time on the modern
marketing show