man I look so great on camera all good do that kind of model
hey what's up Derek Allen I'm going to talk about growth more money come take a
look
boom we got Jack askin if I got boobs on it but come and of course I don't have
boots on that sparkly shoes I'm committing some loud shoes I'm never
changing that ever we just got back from the New York Times building we were
filming an interview with Ryan who is the CEO of Bounce X who a company and
they did a remarkable job building their company over the last few years from a
start-up basically to a company with about 300 employees I think you said
knows about Ryan is that he's got a way of thinking about the world that I don't
necessarily always agree with but it definitely works I mean I met him I met
him a few years ago when they had like 30 people now there are 300 people they
keep scaling up they keep going up market and they're doing a great job
oh look at the hair and this is something that I always kind of disagree
with people on yeah so this might get a little rough but the product is
definitely important but how many sales guys do you have on your team very few
i-i-i-i've some at the big industry we had five ramped up sales reps five how
do you get the name out if you're not marketing I'll step back
everyone thinks they have a good product everyone's wrong I'm not saying the
product shit it's just not elite so Google was an elite product they killed
every search engine because their search engine was just that much better than
everybody else if you're in that it's not like the one a thousand company if
you're decide to be you're going to be the one in million company that whatever
you're doing is going to be so much better than everyone else and provide so
much better performance for your clients whatever it is we need to create revenue
for our clients we need to open up new channels we need to contribute 10 to 20
percent to their top line or else people are going to pay us millions of dollars
a year so to get to get our first customers I had I mean I had some
contacts from industry but it was like how do I give my product away for free
to people so it's like I just went put on business cards I just email people
over and over and over again take them out to free lunches provide them value
get them to use my product for free make sure their product delivers convince
them pay me a little money provide more value get them pay me more money and
some original co-founders were just people who just hustled they weren't
engineers possibly face off and then that that could seed it and if
something's good it's like Google doesn't do 80 billion dollars a year on
AdWords revenue because they're like they have a sales rep calling you say
hey you should advertise on Google it's course it works
hey what's up Derek Halpern and welcome to another livestream on my Facebook
page I'm actually filming right now in my home office you've got the lights set
up or whatever and we're just filming a couple of videos so I wanted to take a
second and see if anyone had any questions that they wanted me to answer
if you want go ahead and post it in the comments and we're going to do our best
to try and film a video answering questions oh it's a good question
Derek how do you tell your topics to fit your audience and I don't really tailor
my topics to fit my audience what I do is I I create topics based on what I
think my audience needs so I don't I don't take my topic and tailor to the
audience I go to my audience figure out what they're having problems with and
then figure out the topic it's a simple strategy Xavier wants to know what's my
content creation process great question so when I have an idea for an article I
sit down I write down the headline I promptly rip up that piece of paper and
storm around the house banging things for like a solid hour then maybe I'll
come back and I'll sit back down I'll write a headline and I'll rip up the
paper again then go storm around the house banging things and then finally
when I'm finally taking things seriously I'll sit down I'll write it out and
it'll get done usually like about an hour before it's due but that's my
process it works Daniel Daniel says what's the most important thing I need
to focus on in a launch I have one coming up in about a month
great question everyone loves to ask me what the most important thing is and I
can't answer that question because there are a lot of things that are important
but what I can say is this if this is your first launch and you're running
this launch by yourself don't overcomplicate it use just one
mechanism for sales so for example when I launched my product back in 2012 my
first ever all I did was promoter webinar did a
presentation and then sold at the end of the webinar and then I sent those people
to a sales page so all I had was a webinar in a sales page that's it
I'd invite add a new guest post I didn't have a failures I had none of that all I
did was focus on just doing the one thing right do a good webinar have a
sales page make sure people could actually buy it now this first launch
wasn't as big as it probably could have been but it was big enough and most
important it didn't overwhelm me to the point where it was a complete failure
which is what a lot of people do they have a launch coming up and they think
to themselves I need to do all this stuff because they see other people
doing it but if you're only one person don't do that
focus on just doing one thing right and make it happen
hey I would be with an individual problem I wouldn't do five problems
because their minds me those stupid pharmaceutic like pharmacy commercials
so you wake up feeling tired and then all of a sudden they switch it to like
it's now bright out we feel great don't do that I would start with something
very specific so in this case everyone knows about acid reflux everyone knows
that it's a problem they may not know there's a solution they may not know
probiotics of the solution but you're talking to usually a customer who's
aware of what it is they're not surprised by acid reflux so I would lead
with data I would try to find a great research paper out of a out of a top
university and I would put that as the headline like you know 72 percent of you
know this research paper out of Yale discovered that the number one cause for
acid reflux is also the most overlooked reason the most overlooked way people
approach that problem whatever and then what I would do is I would actually
write it as if you're writing an article and don't even think about the sales
pitch just the whole articles point is to sell people on the idea that acid
reflux is caused by gut problems right so now you write a site research give
examples tell stories don't even mention your products just make this a piece of
content that makes people making a blog post or start make people believe gut
health is the reason you have acid reflux then once you get people to
believe that it's really just as simple as at the bottom of the article so let
me show you how to take advantage of this introducing your probiotic and
that's basically where you segue from informative article to pitch now a lot
of people when they're writing a sales page they're sitting there thinking to
themselves man how do i how do I say this
how do I say just make your per sales page valuable to people actually put
content on your sales page tell the story
don't pre-sell don't worry about any of that stuff make a sales page that people
would read even if the pics wasn't there make it make it edgy
a tional given the research don't put any links on a page though because that
need to click off the page but so don't don't go too crazy but make it up make
it a helpful article that people would want to read even if there was no pitch
there hit the like button please press like make it like like this
you